Experienced food service professional with 14 years in global and regional roles, knowledgeable in dairy processing, product development, channel sales and marketing. Skilled in leading cross-functional teams, framework, and strategy development & deployment, and training. Successful in launching products, developing market strategies, and delivering business objectives. A strong communicator with a passion for the food service industry.
Key achievements include:
Developed and deployed product selling tools and stories in APAC and China, equipping markets to engage customers and increase sales.
Led the development and deployment of technical training programs for 9 countries in APAC and China, providing markets with the necessary knowledge to sell effectively.
Designed and launched innovative products for Fonterra's Ingredients, Food Service, and Consumer divisions to meet market needs. Established collaborative platforms and communities within business divisions to share best practices and promote teamwork.
Championed the development and deployment of a chef development framework and roadmap to maximize chef resources.
Highlights
• Oversaw technical aspects of product launches, such as validating product value propositions, identifying sales channels, and developing deployment of selling stories and tools.
• Championed the creation and implementation of multiple product and application knowledge training programs for chefs and sales teams, including those for key and non-key accounts.
• Developed and executed a chef roadmap and strategy framework to optimize and expand chef resources.
• Collaborated on the development of a customer product that resulted in an estimated $0.5 million (NZD) cost savings for the company.
• Established a framework and process for testing new product development and identifying features that align with selling channels.
· Developed and executed strategies and plans for global bakery channel solutions.
· Designed value propositions and selling solutions for FoodService products to meet customer needs.
· Delivered customer engagement through sales tool development and sales team training.
Highlights
· Created an ePlatform that facilitates knowledge sharing and collaboration, allowing industry insights, market best practices, trends, and success stories to be shared quickly and easily among markets.
· Spearheaded the development and implementation of eSelling tools for Food Service, which includes selling stories, value proposition (VP) pitches, and suggested solutions for hero products.
· Led Train the Trainer (TTT) programs across markets and created the curriculum for these programs, enhancing the technical knowledge and selling skills of the teams.
Provided support for the ASEAN regions in implementing sub-channel mapping, ensuring that markets have a clear understanding of the sub-channels and can develop appropriate strategies for each one
· Led in strategic thinking and planning for projects- ensure the project aims are aligned to commercial target.
· Led a project technical team and coordinate with different stakeholders to ensure efficient and effective workflow and service to internal and external customers.
· Designed, developed and commercialized ingredients (e.g., new functional protein) and products (e.g. UHT whipping cream, butter blends, RTD drinks for kids)
· Researched and investigated the potential applications of a new ingredient
· Planned and coordinated resources across different stakeholders to achieve project's goal
· Led, directed and supervised technical officers and technicians in technical work
· Conducted demonstrations and training for people from different business units on developed concepts
· Supported the global business manufacturing activities to ensure the success of broader business
· Provided recommendations to the project team (including technical director and project manager) re-work and technical directions.
Highlights
· Commercialised new products for Food Service and Consumer (AsiaMEA, China, Australia)
· Applied theoretical expertise in specialised areas such as proteins, fats, and cream to enhance the capacity of the company to add value and innovate through the innovation process.
· Managed specific projects, including resource allocation, coordination of project team effort, and reporting requirements, resulting in successful completion of projects on time and within budget.
· Delivered timely and quality research output independently and within teams according to prioritized business needs, demonstrating strong work ethic and attention to detail.
· Analyzed data critically to provide solutions for the business, resulting in improved products and processes.
Highlights
· Patented the technology and application concept of a new functional protein ingredient (2011)
· Awarded with Functional Nutrition Award by Fonterra (2010)
· Designed, developed, and commercialized a new functional protein ingredient (2009-2010)
· Awarded with Best Innovative Product by Supernova Fonterra (2009)
• Gained in-depth knowledge of Fonterra's core business, including its products, processes, systems, science, business structure, customers, and competitors.
• Developed a strong social network with individuals from different business units, allowing for more effective collaboration and knowledge sharing.
Highlight/ Achievement
· One of the projects done in Edgecumbe factory has led to million dollars (NZD) saving for the plant (2012)
· Received Second Upper Class Honours for Master in Dairy Science and Technology (2010)
Strong analytical skills
Proficient in the following software: