Qin Qin
Beijing
Summary
Editor-in-chief for an international fashion brand. Primarily responsible for champion creative content competitiveness of the brand in omni-channels. Supervised more than 300+ shoots and 3500+ sku visual materials per year. Daily job heavily involve cross departments collaboration and communications(design, marketing and operations).
I am focus on promoting brand via creativity, strategy collaboration and communication. I have worked for top fashion magazines and luxury advertising and PR companies in China, and have been involved in marketing and PR cooperation projects with international luxury brands for many years. I have a rich domestic fashion industry resources and connections, strong project execution and creativity. As well as fashion visual creative planning and text content creation and execution.
Overview
16
16
years of professional experience
Work History
Editor-in-Chief
BESTSELLER ONLY
01.2021 - Current
- Work closely with marketing team and setup integrated content strategy for retail and EC- market that supports both business and branding visual growth; Contribution to creative ideas and marketing events launching execution;
- Work closely with EC operation team on sales festival and daily product visual promotion content，Work with buyer team to create and execute visual content based on data and product planning vision；
- /Manage and build fashion editor and stylist team, capability, and process to produce increasingly effective creative strategies, content, and innovation ideas. Lead and mentor team, setting tasks and checking their work at key milestones to ensure omni-channels content;
- Work closely with in-house studio photographer, makeup artists and video team on daily shooting program and marketing visual material generation;
- Based on brand’s annual calendar and produce creative theme that fits brand’s tone-and-manner for each season to support omni-channel storytelling
- Support social team on WeChat article，douyin channel and redbook channel production including storytelling, content planning and execution；
- Support designer team on new brand project including product category and editorial content preparing and vision delivery；
- Managing budgets and timelines for marketing projects, ensuring their successful delivery.
Brand Manager
CIRCLE JEWELLERY
09.2020 - 11.2020
- Developed brand public communication strategies and ensured maximization of objectives
- Responsible for brand stories telling and creative vision and concept of the new collections
- Managed and executed annual PR and Media events in Beijing and Shanghai
- Responsible for creative content on social media (official Weibo, We Chat, Red, Instagram)
- Leaded, coached and developed team
- Worked with agency to secure product placement and news stories in key media and KOLs to drive brand awareness and sales
- Maintained database of fashion industry, KOL, celebrity contacts.
Account Director
MUTAO COMMUNICATION AGENCY
06.2016 - 12.2017
- Provided fashion designer brand WECOUTURE with key media promotion and celebrity red carpet cooperation strategies, and build the core image of brand advertising on social media
- Provided WECOUTURE with press releases and fashion media promotion service in Shanghai fashion week and trunk shows
- Established brand cooperation projects with Swarovski and other related industries
- Provided Sinodis (subsidiary company of French Group SAVENCIA) with PR and Marketing plans support in China Market
- Supported regional marketing events and trunk shows in Beijing, Shanghai, Hangzhou and Shenzhen
- Maintained database of fashion industry and celebrity contacts
- Maintained knowledge on market trends and competition activities.
Senior Consultant
DEVRIES GLOBAL AGENCY
05.2015 - 05.2016
- Provided support to Lane Crawford's men, women, home, beauty and jewelry, five categories designer brands launch events and annual social media promotion plan
- Worked closely with E-commerce planning and media & celebrity relationship promotion project
- Provided support to managed and promoted press days, trunk shows and other brand events
- Provided PR support to Lane Crawford Asia Pacific Vice President Irene in the mainland mass-media relationship
- Provided PR consultant to P&G beauty brands and luxury Jewelry brands belonging to LVMH
- Provided E-commerce Fashion online Shopbop with media promotion in China market
- Maintained database of fashion industry and celebrity contacts.
Fashion Editor
MARIE CLAIRE MAGAZINE
09.2013 - 09.2014
- Responsible for monthly magazine shooting plan, including visual creativity, assemble, write, edit, and specific project execution from editing to magazine layout
- Responsible for creation and shooting execution of fashion celebrity and models stylist
- Attended global fashion weeks and complete magazine coverage
- Responsible for marketing cooperation projects of luxury brands
- Maintained database of fashion creative photographers, makeup artist KOL and celebrity contacts.
Senior Fashion & Jewelry Editor
COSMO BRIDE MAGAZINE
04.2009 - 08.2013
- Managed magazine celebrity cover creative shooting plan and fashion designer interview content
- Assemble, write, edit, creative vision and layout, celebrity and model photo shooting plans, fashion trends report monthly on magazine from editing to magazine layout
- Responsible for creation and execution of magazine celebrity covers
- Responsible for special cooperation and market cooperation projects of international jewelry brands
- Responsible for New York and Barcelona wedding dress fashion week collaboration
- Maintained database of fashion creative photographers, makeup artist KOL and celebrity contacts.
Editor Assistant Intern
VOGUE.COM.CHINA
05.2008 - 08.2009
- Edited daily fashion news release and supported to trends report content.
Stylist
Freelancer
01.2017 - 01.2018
- Stylist for top actress Sandra Ma and Jiang Shuying in fashion TV Series 'Age of Legends' and 'In New York' in China in 2018
- Duke's auction's Assistant on Asian art auction in London in 2019.
Sales Representative
Burberry
11.2018 - 01.2019
- Achieved seasonal sales target
- Supported VIP client department.
Education
MA - Luxury Brand Management
Goldsmith University of London
London, UK11.2019
BA - Fashion Design
Beijing Institute of Fashion Technology
Beijing01.2008
Skills
- Teamwork and Collaboration
- Fashion trends research
- Celebrity styling
Timeline
Editor-in-Chief
BESTSELLER ONLY
01.2021 - Current
Brand Manager
CIRCLE JEWELLERY
09.2020 - 11.2020
Sales Representative
Burberry
11.2018 - 01.2019
Stylist
Freelancer
01.2017 - 01.2018
Account Director
MUTAO COMMUNICATION AGENCY
06.2016 - 12.2017
Senior Consultant
DEVRIES GLOBAL AGENCY
05.2015 - 05.2016
Fashion Editor
MARIE CLAIRE MAGAZINE
09.2013 - 09.2014
Senior Fashion & Jewelry Editor
COSMO BRIDE MAGAZINE
04.2009 - 08.2013
Editor Assistant Intern
VOGUE.COM.CHINA
05.2008 - 08.2009
MA - Luxury Brand Management
Goldsmith University of London
BA - Fashion Design
Beijing Institute of Fashion Technology
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