PRIYANKA BAJAJ

Responsible for overseeing campaign execution, including campaign setup and QA.

Plan campaigns within various digital platforms, managing the ongoing real-time optimization of live media to ensure client goals are exceeded.

Accountable for monitoring performance, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to operations management team and Client.

Organize status meetings with the customers and the internal teams. In addition, identify opportunities for using Out-Of-Scope campaign products and services and monitor campaign planning and progress.

Primary point of contact for customers about the strategy and execution of campaigns. Responsible to answer all of the questions from customers related to Paid Social Channels.

Identify new business or cross-selling opportunities for existing customers and tackle them together with the customer team.

A team player with positive energy, who is eager to keep learning and developing.

Manage platform relationships regularly via: Facebook, Twitter, Snapchat, LinkedIn, TikTok etc.

Collaborate with the Strategy team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.

Collaborate with the Paid Social Team Lead on the strategy, roadmap and priorities.

Build and optimize campaigns in the paid social channel across the full marketing funnel (brand/prospecting/performance)

Analyze results on a daily basis and optimize campaigns based on set KPI’s.

Lead and manage global social media marketing teams to develop and implement strategies across all channels, including Facebook, Instagram, LinkedIn, TikTok, and Snapchat.

Coach and mentor employees to meet aligned goals and build scalable, fluid campaigns targeting the right demographics, interests, and ad copy.

Stay Abreast with the latest industry updates and set up experimental campaigns/ads as and when Platforms grant the eligibility.

Analyzing results, creating client-facing reporting, and collaborating with internal and external stakeholders to drive innovation and optimize campaign performance.

Collaborate daily with cross-functional teams, including marketing, markets, business units, and Clients to ensure alignment on platform strategies and global scale tactics.

Enhance internal effectiveness measurement methods related to Paid Social investments and also responsible for global alignment with governance and compliance.

Manage up to senior leadership corresponding to the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.

Collaborate across disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.

Cultivating strong relationships with team members to enable effective issue resolution. I maintained excellent employee relationships by providing a supportive and friendly environment, especially to those struggling in the workplace.

Formulating pricing and marketing strategies that balanced company objectives and customer desires.

Optimizing paid ads on various social media platforms such as Facebook, Instagram, LinkedIn, to generate leads. In addition, I proactively sought out new ideas and kept abreast of the latest developments in social media to provide the best possible advice to clients.

Test, iterate and scale performance based Facebook marketing campaigns for different industries.

Ensure coordination between the parties involved in campaigns (creative agency, communication consultant, customer); regularly report the results of the resources deployed, follow best practices within the team, identify in a timely manner and communicate possible solutions in the event of obstacles.

Organize status meetings with the customer and the team. In addition, identify opportunities for using Out-Of-Scope campaign products and services and monitor campaign planning and progress.

Translate the media annual strategy into campaign strategy and determine the choice of medium based on data and insights.

Work out the campaigns in an integrated media plan in which I managed a team of specialists who provide input to me per medium and take care of the implementation.

Challenge the medium specialists on their plans and evaluations and ensure that the separate parts add up to a logical whole. I was ultimately responsible for the campaign budgets.

Create and present sophisticated media investment strategies to clients, derived from industry insights and QA reporting.

Manage an experimentation roadmap to optimize performance (eg: testing creatives, and scaling methods).

Regularly consult with all parties involved in the campaigns, such as creative teams, media planners and sales coordinators.

Developing and executing data-driven Paid Display & Social campaigns that contribute to Company's objectives and results (OKRs).

Identify growth opportunities and optimize existing campaigns to maximize ROI.

Develop and deliver client-facing campaign reports to showcase performance, new business opportunities, and storytelling: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are highlighted.

Responsible for devising, setting up, building and monitoring social advertising campaigns.

Work with all the different social platforms, such as Facebook, Instagram, and Snapchat.

Effectively manage budget and ensure campaigns are delivered on time, within budget and with high quality.

Be aware of the latest digital marketing developments, technologies, best practices.

Draw up the media strategy together with the Strategy Director. In addition, responsible for the total (both online and offline) media advice to customers.

Substantive point of contact for the customer, ensure an excellent relationship and monitor the quality of the service.

Responsible for the process management of the campaigns and the daily business of a customer.

Monitor campaigns for performance along with a team of Media Analysts and Senior Media Analysts, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.