Preet Kaur
Summary
A storyteller at heart with 13 years of experience shaping clear, impactful narratives across industries including finance, technology, consumer brands, and Singapore’s public sector. My background in advertising has trained me to think strategically, write with clarity, and deliver content that resonates across channels.
Overview
11
11
years of professional experience
Work History
Senior Copywriter
McCann Singapore
Singapore
01.2021 - Current
- Developed and delivered integrated communications and content for regional brands, including Mastercard, Purina, Dettol and Ferrerro, and Singapore public sector organisations, including CPF, MOHH, NCSS, MCI and PMO.
- Translate complex ideas and policies into clear, engaging narratives across channels from scripts, web content and UX copy to speeches, campaigns, long-form articles, and stakeholder communications.
- Lead and mentor junior writers to produce high-quality, accurate, and on-brief work, ensuring consistency in tone and messaging.
- Partner with cross-functional teams and stakeholders to refine messaging, ensure alignment with organisational goals, and continuously improve communications based on feedback and performance.
Copywriter
MRM
07.2017 - 01.2021
- Developed multi-channel content across print, digital, audio and video for regional and global brands including Subway, Cisco Asia-Pacific, and Unilever Food Solutions.
- Strengthened expertise in digital-first storytelling, B2B communications, and edited long-form thought leadership and white papers.
- Contributed to new business pitches through research, strategic narrative development and messaging frameworks.
- Collaborated closely with account, strategy, and design teams to ensure consistent messaging, brand voice and content quality across touchpoints.
Copywriter
Convertium
Singapore
12.2014 - 06.2017
- Built strong foundations in UX, UI, and digital content strategy while developing user-centric communications for Lexus Asia-Pacific, NTUC Income, Guardian, American Express, Brother, Harley-Davidson, City Developments Limited, and Marina Bay Sands.
Education
Bachelor of Arts - Literature
National University of Singapore
Skills
- Storytelling & Narrative Development
- Clear & Effective Communication
- Strategic & Critical Thinking
- Content Strategy & Planning
- Stakeholder & Cross-functional Collaboration
- Leadership & Team Mentorship (Interns & Juniors)
- Public Speaking & Presentation
- AI-Assisted Content Creation & Prompting
- Production & Content Development (Video, Digital, Print)
Portfolio
www.preet-kaur.com
Timeline
Senior Copywriter
McCann Singapore
01.2021 - Current
Copywriter
MRM
07.2017 - 01.2021
Copywriter
Convertium
12.2014 - 06.2017
Bachelor of Arts - Literature
National University of Singapore