Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Industry Projects
Personal Information
Volunteer Experience
Timeline
Generic
Praveena S.

Praveena S.

Singapore

Summary

Accomplished management and marketing specialist possessing multifaceted experience and success re-energizing and restructuring organizations, developing strategic initiatives and capturing emerging business opportunities.


Results-oriented, decisive leader adept at forging lucrative relationships with key partners, vendors and clients. Recognized for turning around struggling company operations to achieve sustained growth through groundbreaking marketing strategies.

Overview

6
6
years of professional experience

Work History

Marketing & Management Executive

Sunraj Engineering Services Pte Ltd
10.2020 - Current
  • Conducts market research to gain insights to devise apt strategies to achieve objectives of various campaigns
  • Develop engaging and relevant content such as website creation and social media
  • Managing brand management across all marketing materials and touchpoints
  • High level of expertise in digital marketing.
  • Oversee daily operations within departments, ensuring efficiency, quality, and compliance with company policies and regulations.
  • Identify areas for improvement and implement solutions to enhance productivity and performance.

Social Media Executive (Intern)

Viva Nuture Pte Ltd
08.2021 - 02.2022
  • Managed all social media pages and created innovative blog posts to achieve reader satisfaction
  • Assisted with management of client presence on varying social media platforms
  • Generated invigorating social media content
  • Created compelling social media graphics that supported the company's mission
  • Helped with website creation.

Freelance Marketing Executive

Big Wig Man Care Pte Ltd
01.2020 - 08.2022
  • Overseeing and developing marketing campaigns
  • Conducting research and analyzing data to identify and define audiences
  • Devise and presented ideas and strategies
  • Engage in promotional activities
  • Organized and analyzed data and marketing results.

HR Specialist

Sunraj Engineering Services Pte Ltd
01.2018 - 01.2020
  • Actively involved in recruitment by preparing job descriptions, posting ads and managing the hiring process
  • Supported in the development and implementation of HR initiatives and systems
  • Created and implemented effective onboarding plans
  • Assisted in performance management processes
  • Developed training and development programs.

Education

Bachelors' Degree in Business Management -

RMIT-SIM
Singapore, Singapore
11.2023

Diploma in Business and Social Enterprise -

Republic Polytechnic
Singapore, Singapore
01.2022

O-levels -

Woodlands Ring Secondary School
Singapore, Singapore
01.2018

Skills

  • Corporate Communications
  • Operations Management
  • Goal Setting
  • Organizational Development
  • Performance Improvement
  • Interpersonal Skills

Accomplishments

  • Awardee for Proposal Recommendations Challenge

Awardee for Branding Proposal Recommendations Challenge for Paradigm Shift Label (PSL) a social enterprise fashion label company, where I suggested them ways on how they can strengthen their brand resonance with customers

Languages

English
Tamil

Industry Projects

  • FYP : Sports Centra, 06/2021, 06/2021, Tasked to come up with a business proposal for the creation of a cooperative named Sports Centra in Republic Polytechnic
  • Nestle Marketing Milo Competition, 2019, 2019, Suggested ways on how to improve Milo's current marketing strategies & PR tools as well as to recommend future strategies which will enable the company to attract their specified target market ranging from 17 to 30 age group.
  • LSLP Financial Literacy Games for children, 06/2019, 06/2019, A service learning project which helps to reach out to under-privileged children in our community by organizing financial literacy games for them.
  • Super Savvy Shopper event, 2019, 2019, To facilitate the planning session and to teach the primary school students about basic financial principles such as importance of budgeting, creating a budgeting list, differentiating between needs and wants and exercising prudence in spending by identifying value-for-money purchases.

Personal Information

Date of Birth: 10/03/2001

Volunteer Experience

  • Student Volunteer, Food from the heart, 2018, 2018, Helped in the packing of the food items.
  • Student volunteer, Willing Hearts, 2016, 2016, Helped in the preparation of food for the elderlies.

Timeline

Social Media Executive (Intern)

Viva Nuture Pte Ltd
08.2021 - 02.2022

Marketing & Management Executive

Sunraj Engineering Services Pte Ltd
10.2020 - Current

Freelance Marketing Executive

Big Wig Man Care Pte Ltd
01.2020 - 08.2022

HR Specialist

Sunraj Engineering Services Pte Ltd
01.2018 - 01.2020

Bachelors' Degree in Business Management -

RMIT-SIM

Diploma in Business and Social Enterprise -

Republic Polytechnic

O-levels -

Woodlands Ring Secondary School
Praveena S.