Prathamaporn Phimsen
Marketing Manager
Nonthaburi
Summary
Innovative Marketing leader with +15 years of experience. Strong in implementing strategic and tactical marketing campaigns to drive engagement and sales. Well-versed in both online and traditional marketing approaches. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.
Overview
16
16
years of professional experience
10
10
years of post-secondary education
Work History
MARKETING MANAGER (LUXURY DIVISION)
L’OREAL Thailand
06.2021 - Current
- Developed and implemented marketing strategies to use for launches and strengthen total brand awareness which resulted to +45% sales value increase in 2022.
- Analyzed customer trends to identify new opportunities and gain recruitment from new customer at +77% in 2022 and 2023
- Improved customer loyalty by implementing retention campaigns and personalized offers.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
SENIOR BRAND MANAGER (Hi-Q SUPERGOLD / Hi-Q PREBIO)
DANONE Thailand
05.2018 - 05.2021
- Led total brand communication includes online, TVC and on ground activation
- Managed new portfolio of C-section baby (2019-2020) and gained +20% baseline uplift (market share +5%)
- Led the NPD of Hi-Q Super Gold (2’-FL) from product concept screening to commercialization plan with strong initiative of communications and claims.
- Managed budget allocation and resource utilization to maximize marketing ROI.
SENIOR BRAND MANAGER (NIVEA FACE CARE)
BEIERSDORF Thailand
- Crafted strategy to drive Nivea face care business (Facial Cleansing, Moisturizer, Makeup Remover)
- Relaunched new communication campaign of Micellar Water to regain no.1 position in the market within 2 months
- Developed product concept and communication concept of new cleansing foam, NIVEA Super Mousse, the company’s priority in 2017.
CATEGORY MANAGER (PERSONAL CARE, LAURIER)
KAO COMMERCIAL Thailand
1 2011 - 9 2015
- Took brand ownership, provided the vision, mission, goals, and strategies to match up to
- Led the new product development project in 2014, Laurier Super Gentle+
- Worked closely with Japanese BU team to investigate TH market and launched NPD as the most potential product in Asia.
BRAND MANAGER (SNACKS AND ICE CREAM)
GENERAL MILLS Thailand
11.2015 - 08.2016
- Grow brand and direct all marketing activities to deliver business objective
- Lead effective communication plan, promotional materials, media, and PR plan
- Budget management and monitoring all expenses related to marketing and communication
- Liaise and strategize with retail team to uplift visibility and traffic to boutique.
CATEGORY MANAGER (PERSONAL CARE, LAURIER)
KAO COMMERCIAL Thailand
08.2016 - 02.2018
ASSISTANT DIVISION MANAGER, CATEGORY DEVELOPMENT
BIG C SUPER CENTER Thailand
02.2008 - 01.2011
- Crafted brand equity of non-Haagen-Dazs products, snack category, for SEA
- Led brand communication campaign of non-Haagen-Dazs in Thailand
- Analyzed market for business expansion (Myanmar).
Education
HIGH SCHOOL (SCI-MATH) -
TRIAM UDOM SUKSA, BKK
01.1997 - 04.2000
MASTER OF MANAGEMENT - undefined
CMMU, BKK
01.2006 - 04.2007
MASTER OF MARKETING - undefined
UTS, Sydney
01.2005 - 04.2006
BUSINESS ADMINISTRATION - undefined
International Transportation
01.2000 - 04.2004
Skills
Strategic Marketing
Sales Forecasting
A&P management
Problem-solving aptitude
Market Research
Teamwork and Collaboration
Timeline
MARKETING MANAGER (LUXURY DIVISION)
L’OREAL Thailand
06.2021 - Current
SENIOR BRAND MANAGER (Hi-Q SUPERGOLD / Hi-Q PREBIO)
DANONE Thailand
05.2018 - 05.2021
CATEGORY MANAGER (PERSONAL CARE, LAURIER)
KAO COMMERCIAL Thailand
08.2016 - 02.2018
BRAND MANAGER (SNACKS AND ICE CREAM)
GENERAL MILLS Thailand
11.2015 - 08.2016
ASSISTANT DIVISION MANAGER, CATEGORY DEVELOPMENT
BIG C SUPER CENTER Thailand
02.2008 - 01.2011
MASTER OF MANAGEMENT - undefined
CMMU, BKK
01.2006 - 04.2007
MASTER OF MARKETING - undefined
UTS, Sydney
01.2005 - 04.2006
BUSINESS ADMINISTRATION - undefined
International Transportation
01.2000 - 04.2004
HIGH SCHOOL (SCI-MATH) -
TRIAM UDOM SUKSA, BKK
01.1997 - 04.2000
SENIOR BRAND MANAGER (NIVEA FACE CARE)
BEIERSDORF Thailand
CATEGORY MANAGER (PERSONAL CARE, LAURIER)
KAO COMMERCIAL Thailand
1 2011 - 9 2015
Similar Profiles
Nadol JayaseviNadol Jayasevi
Transformation Director at L'Oreal ThailandTransformation Director at L'Oreal Thailand
Ashton DischarAshton Dischar
Preweigher of Chemicals/Forklift Operator at L’OrealPreweigher of Chemicals/Forklift Operator at L’Oreal
Heidi LoHeidi Lo
Product Manager at L’Oreal Hong Long LimitedProduct Manager at L’Oreal Hong Long Limited