PRASHATH RAJAN
Summary
A passionate Sales & Trading Professional with over 16 years of experience spanning different departments including Sales, Product marketing, business development, Key Accounts management, Product sourcing and active trading experience in Commodities and Luxury goods. In depth exposure to markets across Asia, Apac & Fareast that is enabled by frequent travel to understand customer requirement and market dynamics. I am a strategist and a Digital marketer involved in E-commerce sales and cross border business. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Head of Category -Beauty
VIPSHOP SINGAPORE PTE LTD
08.2023 - Current
- Main responsibilities require close collaboration with retail brands to originate partnerships that drive incremental purchases and revenue for brand partners - By leveraging on VIPSHOP's best in class e-commerce platform to feature brand names and their top products.
- On Board potential supply partners for products focusing in the areas of Beauty, Home & Living, Personal Care & Electronics for SEA markets.
- Responsible for overseeing and driving entire Beauty business in SE Asia.
Sales & Marketing Director
Scent Senses
03.2023 - 07.2023
- · Lead commercial strategy including trading terms, A&P, profitability review and inventory management for Perfumes and Skin care Brands.
- · Negotiate listing & visibility, facial margins, space allocation, monthly/ annual activation plan & marketing calendar.
- · Own RTM, sell-in and sell-out targets, review brand performance and new brand listings.
- · Expansion strategy – new geographies as well as partnerships in existing geographies
- · Develop tender proposals, managed over 50+ tender process end-to-end for company as well as building new potential business partners.
- · To work closely with both internal and external stakeholders for various project management tasks.
- · Perform on-going research, analyze, and evaluate airport retailing opportunities across Asia Pacific region as well identifying opportunities within Global Travel Retail market industry.
- · Lead all prospecting of merchants and resultant account management and partnerships.
- · Lead commercial strategy including trading terms, A&P, profitability review and inventory management for Perfumes and Skin care Brands.
- · Negotiate listing & visibility, facial margins, space allocation, monthly/ annual activation plan & marketing calendar.
- · Own RTM, sell-in and sell-out targets, review brand performance and new brand listings.
- · Expansion strategy – new geographies as well as partnerships in existing geographies
- · Develop tender proposals, manage the entire tender process end-to-end for the company as well as building new potential business partners.
- · To work closely with both internal and external stakeholders for various project management tasks.
- · Perform on-going research, analyze, and evaluate airport retailing opportunities across the Asia Pacific region as well identifying opportunities within the Global Travel Retail market industry.
- · Lead all prospecting of merchants and the resultant account management and partnerships.
General Manager, Team Head
Tionale Pte Ltd
01.2018 - 02.2022
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- · Sales and Business development functions of multiple products across a wide portfolio that includes Branded Tires, Fragrance & Skincare, and High-end watches, High end Liquor & Wines (Singapore, Vietnam, Thailand, Australia, Japan & South Korea) with a Team revenue of 100 Mio USD.
- Inspired, and lead a sales & support function team of 5 across Singapore & Indonesia reporting to me and direct responsibility of their growth and development in Singapore and office in Indonesia.
- · Leading and handling customer account management, financial management, Forex management and key deliverables leading to customer success.
- · Part of the Core team for Digital transformation of the company core business and Technology orientation.
- · Part of the Core Innovation team in designing the in- house customer Interactive Portal for sending and receiving formulated offers and responses thereby increasing process efficiency.
- · Building sustainable business relationships with Global Key Customer Accounts in ASEAN & APAC markets.
- · Contract negotiations for pricing and other commercial terms.
Senior Manager
Tionale Pte Ltd
03.2011 - 12.2018
- Primary responsibility in managing both our existing sales pipeline and developing new markets to increase company visibility and market share on Watches, Fragrance & Skincare products in Japan, Korea and Vietnam.
- Develop strategies and positions by analyzing new customer venture integration.
- Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets.
- Generate new leads, identify, and contact decision- makers, screen potential business opportunities, select the deals in line with strategies, and lead and facilitate pitch logistics.
- Support deal structure and pricing with business value analysis; negotiate prices for proactive bids and proposals.
- Maintain and share professional knowledge through education, networking, events, and presentations.
Assistant Manager- Area Sales Manager
LG Electronics Pvt ltd
12.2007 - 02.2011
- Operating business in coordination with trade partners under co credit policy and cash discount policy and handling Trade Account Reconciliation (AR) on regular basis
- Meeting up with trade partners, distributors and achieve monthly assigned targets and ensuring no slips on LG share of business.
- Achieving company objectives through effective planning, setting sales goals, analyzing performance data, and projecting future performance
- Built lasting relationships with clients through outstanding customer service interactions.
- Primary focus in increasing presence and Market share at trader partners on LCD, LED & Microwave products
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Exceeded targets by building, directing, and motivating high-performing sales team.
Assistant Manager- Marketing Manager
LG Electronics India Pvt Ltd
06.2007 - 11.2007
- Handling below the Line (BTL) implementation in the retail stores & LG brand Shoppes.
- Coordinating with vendors on timely delivery of quality materials and localized designs for point of purchase promotions.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developing advertising & promotion plan in close coordination with Head Office and ensuring implementation of same at the branch.
- Conducting comparative study of various products, competitors, and analysis; maintaining MOP across product categories and display share at the store fronts.
- Mentored local personnel on best practices and protocols to maximize productivity.
Management Trainee
Vodafone Idea Ltd
05.2006 - 06.2006
- Market Research study on consumer preferences towards strategic alliances between Vodafone/ Idea & Popular Café Joints.
- Description:
- Surveyed customer profiles at public cafes, shopping malls & Library on their preferences towards telecom brands and their expectations through a questionnaire
- Understanding the customer perspective for value addition benefits.
- Understanding the customer touchpoints to encourage brand loyalty towards Telecom Provider.
Inside Sales Representative
Dell India Pvt Ltd
07.2004 - 05.2005
- Engage with customers & partners to provide DELL’s end to end IT portfolio in North American Small Business/Commercial customers
- To articulate technical, industry, and market facts to position Dell as a competitive solution to partners & customers to win in the market space
- Constantly learn DELL & Competitors product portfolio to ensure the right solution is recommended to customers & partners.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Used CRM software to maintain detailed contact logs and account records.
- Monitored industry news and trends to stay up-to-date on competitive landscape.
- Built relationships with customers and community to promote long term business growth.
Education
Post Graduate Diploma in Digital Business - Digital Business
MIT Management & Columbia Business School Through Emeritus
Singapore05.2021
Post Graduate Diploma in Business Management - Management (IT and Marketing
Balaji Institute of Modern Management, Sri Balaji University
05.2007
Bachelors of Engineering - Textile Engineering
Maharaja Sayajirao University of Baroda
India05.2004
Skills
- Digital Transformation
- Sales & Business Development
- Client Account Management
- Risk Management
- Vendor Negotiations
- E-Commerce Strategy
- New Business Opportunities
- Customer Relationship Management
- Commercial Strategy Implementation
Certification
· Advanced Search Engine Marketing through Stukent issued in April 2020.
· Advanced Search Engine Optimization through Stukent issued in April 2020.
· Six Sigma Certification through LG innovation School in 2007.
Additional Information
· Date of Birth – 16th Sept 1982
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Tamil
Intermediate (B1)
Chinese (Mandarin)
Beginner (A1)
Timeline
Head of Category -Beauty
VIPSHOP SINGAPORE PTE LTD
08.2023 - Current
Sales & Marketing Director
Scent Senses
03.2023 - 07.2023
General Manager, Team Head
Tionale Pte Ltd
01.2018 - 02.2022
Senior Manager
Tionale Pte Ltd
03.2011 - 12.2018
Assistant Manager- Area Sales Manager
LG Electronics Pvt ltd
12.2007 - 02.2011
Assistant Manager- Marketing Manager
LG Electronics India Pvt Ltd
06.2007 - 11.2007
Management Trainee
Vodafone Idea Ltd
05.2006 - 06.2006
Inside Sales Representative
Dell India Pvt Ltd
07.2004 - 05.2005
Post Graduate Diploma in Digital Business - Digital Business
MIT Management & Columbia Business School Through Emeritus
Post Graduate Diploma in Business Management - Management (IT and Marketing
Balaji Institute of Modern Management, Sri Balaji University
Bachelors of Engineering - Textile Engineering
Maharaja Sayajirao University of Baroda
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