POOJA VINOD KUMAR

SENIOR CAMPAIGN MANAGER, APAC

Madison Logic

Singapore

01.2021 - Current

Developed comprehensive marketing strategies to enhance brand visibility and engagement.
Managed cross-functional teams to execute multi-channel campaigns effectively.
Analyzed market trends to inform campaign direction and target audience selection.
Coordinated with external vendors and stakeholders for seamless campaign execution.
Conducted performance reviews of campaigns, refining processes for future initiatives.
Mentored Campaign Managers, Account Managers, Customer Success Managers, and Sellers within the team on best practices for campaign management and execution.
Developed and executed integrated marketing campaigns to drive customer engagement.
Analyzed campaign performance data and identified areas for optimization.
Serve as the primary internal owner for the successful delivery of the client's content syndication and digital advertising campaigns.
Play a critical role through day-to-day management of the client's digital advertising and content syndication campaign implementation, delivery, and optimization.
Managed a team of Campaign Managers with direct reports, and collaborated on the team onboarding training curriculum and continuous education.
Work with internal and external stakeholders to identify, define, and implement inventory requests.
Collaborate with partners to help improve and navigate best practices, and process improvements at a granular level, in partnership with Partner Operations.
Serve as a digital operations subject matter expert for internal teams and external partners.
Continuously assess, improve, and implement efficient and scalable operational workflows, end to end.
Be the subject matter expert across ML's products and third-party applications, including Lead Generation and Digital Advertising Operations (Xandr, The Trade Desk), and platform integrations.
Collaborate cross-functionally to identify process, knowledge, and documentation gaps, and lead the design and implementation of process efficiencies and training/documentation that will increase campaign success and revenue expansion.
Work closely with Sales, Customer Onboarding, BI, Product, and Finance to ensure the successful execution, optimization, and delivery of customers' digital marketing campaigns.
Campaign troubleshooting as it relates to pacing, performance, and pixels.
Campaign management strategy: design and implement a strategy tailored to the start, mid, and end of months across strict and fluid campaigns.
Assist with campaign issues (forecasting, planning, targeting challenges, setup, troubleshooting, post-launch performance troubleshooting, optimization guidance, etc.).
Maintain the display knowledge base (KB) within the IKC, create/support FAQs, and develop operational best practices.
Maintain and publish quarterly ad specs (partner with the Marketing team), benchmarks, and additional relevant material helpful to the wider organization.
Increase operational efficiency for both pre-launch and post-launch processes.
Continuing team education with Sales and Post-sales.
Support the definition of digital advertising best practices and policies.
Seven years of hands-on backend programmatic advertising experience on Xandr and The Trade Desk.
Deep knowledge of DMPs and buy-side DSPs.
Evolve the current bidding approach on the current DSP, including but not limited to bidding strategy, targeting strategy, third-party data strategy (DMPs, brand safety vendors, etc.), private marketplaces, and direct deals.
Evaluate and set campaign performance standards.
Improve campaign setup strategy, including but not limited to inventory targeting strategy and campaign setup hierarchy strategy.
Led A/B testing initiatives to improve the effectiveness of campaigns.
Coordinated cross-functional teams across departments, including sales, product, design, engineering, and finance.
Oversaw budget allocation for campaigns, ensuring adherence to financial guidelines.
Mentored junior staff on best practices for campaign management and execution.
Conducted market research to identify new opportunities for growth.
Implemented automation tools like HubSpot, Marketo, Ogilvy, Integrate to streamline processes.
Negotiated contracts with vendors and third-party partners for services related to campaigns.
Maintained relationships with existing clients while prospecting new ones.
Collaborated with creative teams to develop engaging content for campaigns.
Managed budgets, timelines, and resources to ensure successful project completion.
Provided guidance on best practices related to digital marketing techniques.
Identified target audience and developed optimized communication plans to engage and interest individuals.

Summary

Overview

Work History

SENIOR CAMPAIGN MANAGER, APAC

SENIOR DIGITAL MARKETING CONSULTANT

Education

MBA - Marketing & Operations

BSc. - Biotechnology

Skills

Websites

Accomplishments

Hobbies and Interests

Awards

Personal Information

Timeline

SENIOR CAMPAIGN MANAGER, APAC

SENIOR DIGITAL MARKETING CONSULTANT

MBA - Marketing & Operations

BSc. - Biotechnology

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