POHBIN SIM

Consistently, expanding the distribution network to reach more customers e.g. Ship Supply, Manufacturers, Catering, Chained Restaurants, Cafes and QSRs.

Increasing the share of the market on the presence of occupancy rate of DKSH products compared to competitors.

Monitoring and responding effectively to competitor actions and market trends to maintain a competitive edge in FMCG sales.

Successfully introducing new products to the market and achieving strong initial sales.

Contributing to brand recognition and equity by effectively representing the brand’s values and delivering consistent messaging to customers.

• To maintain, grow and generate sales for Food Service Department on assigned sales segment and channel as well assigned customers and protect the interest of the company in terms of margins and reputation.
• Achieve sales budgets for segment assigned through sales presentations, special price proposals, tender submission etc
• Grow new customer accounts by 20%
• Grow sales and penetration plans for own brands/branded agencies/commodities.
• Daily sales operations such as liaison with customers on orders, timely payments.
• Execute promotion activities with customers, as such menu sponsorship, product trainings and other trade activities.
• Any other ad-hoc tasks and duties as assigned by the superior.

• Specialized sales in the HORECA sectors. Hotels, Restaurants, Cafes.
• Managed Corporate accounts, SATS, DNATA, NTUC FOODFARE etc
• Experienced in the Quick Service Restaurants eg KFC, MOS Burger, Burger King etc
• Maintaining sales and generating GP and volume sales with existing and new customers.
• Building rapport with new and existing customers with the introduction of new products.
• Assisting our client, Vitasoy to drive GP & volume sales by penetrating their products sell in to the HORECA and corporate accounts.
• Assisting in the General Trade Sales Manager in the management of roadshows, trade fairs etc.
• Assisting in the Brand Development Manager in product innovation by introducing new products to corporate accounts like SATS, DNATA & NTUC FOODFARE etc
• Report direct;y to the General Manager and assist in any ad-hoc duties/projects assigned as directed by our senior management from Thailand and Indonesia.

• Experience sales in all aspects of the local market; wholesale, manufacturer, processor, catering companies and restaurants.
• Experience in Food Services of Chain Restaurants and specialized in Quick Service Restaurants (QSR).
• Maintaining sales and generating volume sales with existing customers by building rapport, customized menus, LTOs.
• Create new local volume sales by bringing in more new customers in all aspects of the local market and overseas.
• Touch base with QSR to explore new volume sales by selling/export to their overseas counterparts or outlets. Drive Interco sales locally and overseas.
• Being part of the company marketing committee, I am involved in planning and execution of trade shows like FHA and retail roadshows.
• I also worked with the company's marketing committee in the creation and planning of company's website and work on collaboration with potential customers in driving sales and product branding.
• Assisted the Senior Manager by penetrating the sales of new products to local and overseas customers through product innovation.
• Support the Head of Sales and Deputy General Manager in other ad-hoc duties/ projects assigned.

• Led complex investigations, ensuring compliance with regulatory standards and best practices.
• Collaborated with law enforcement agencies to coordinate multi-jurisdictional investigations effectively.
• Analyzed data trends to identify potential risks and inform proactive investigation strategies.
• Prepared detailed reports summarizing findings, contributing to organizational decision-making and risk assessment.
• Testified in court proceedings as an expert witness, providing credible testimony that influenced case outcomes.
• Resolved complex cases with diligent research, analysis, and collaborative problem-solving efforts.
• Maintained detailed records on all investigations conducted, ensuring accuracy and adherence to legal requirements.
• Collaborated with law enforcement agencies to facilitate joint investigations and share crucial information.
• Ensured compliance with all federal, state, local laws/regulations during the course of conducting investigations.
• Assisted legal teams in preparing litigation materials based on well-documented evidence gathered during investigations.
• Established strong relationships with key community members for valuable information gathering purposes.
• Conducted thorough suspect interrogations, leading to successful identification of criminal activities.
• Developed comprehensive reports that effectively communicated investigation findings to stakeholders and decision makers.
• Updated documents, prepared reports, and maintained case files.
• Coordinated multi-agency task forces to tackle large-scale investigations requiring cross-jurisdictional collaboration.
• Collected, analyzed and interpreted information, documentation, and physical evidence associated with investigations.
• Collaborated with federal agencies on investigations.
• Conducted thorough face-to-face interviews with employers, families, neighbors, friends, and suspects, and documented investigative findings.
• Collected information pertaining to criminal proceedings and performed investigations to resolve cases.
• Interviewed and interrogated suspects.
• Conducted interviews with witnesses and clients.
• Gathered facts from interviews of suspects, witnesses, and complainants.
• Delivered calm, professional testimony to support case evidence, establish timelines, and offer law enforcement expertise.
• Collected and preserved physical evidence, photographs and laboratory submissions.
• Obtained and verified evidence by interviewing, observing, and conducting surveillance of suspects and records.
• Followed constitutional standards to properly obtain and execute warrants for arrests and searches.
• Substantiated validity and admissibility of evidence and preserved data integrity for court hearings.
• Conducted multi-scope research into suspects to determine criminal activities and suspect operating environments.
• Collected crime scene evidence, examined bodies, and investigated secondary locations to build detailed cases based on sound evidence handling practices.