Poh Yap Chia
Summary
(University) Portfolio 1) Marketing Research 2) Marketing Strategic Plan 3) Sales Report 3) Business Plan 4) Consumer Behaviour 5) Entrepreneur Business plan
Overview
19
19
years of professional experience
6
6
years of post-secondary education
6
6
Languages
Work History
Export Manager
SIME DARBY OILS
09.2021 - Current
- Managing sales team for FATS, COOKING OIL & CBC Coconut oil category which consist of 7 Brands.
- To guide and monitor 4 salesperson
- Strategic planning for the team to meet the given target
- Giving strategic direction to growth their sales.
- Distributor management
- Managing distributor in different countries
- Focusing in increasing product market shares thru retail penetration, A&P
- Involve in top management strategic planning to growth export sales volume.
- Market coverage
- GCC countries, Pakistan, SEA, Oceania, Central America, East Africa
Marketing Manager
Able Perfect Sdn Bhd
01.2013 - Current
- To maintain and expanding business in new and existing region
- Mainly focus on ASEAN market, Oceania, Hong Kong, Taiwan, Korea, Japan, Eastern Europe, Western Africa, America.
- Developed new customers based in Myanmar with a volume around 120~200 containers annually
- Developed new customers based in Cambodia with a volume around 60 containers annually
- Developed new customers base in Brunei with a volume around 36 containers annually
- Developed new customers base in Eastern Europe with a volume around 50 containers annually.
- Developed new customers base in Hong Kong with a volume around 25 containers annually
- Developed new customers base in Mongolia with a volume around 40 containers annually
- Developed new customers base in Papua New guinea with a volume around 120 containers annually
- Developed the 1st local retail business in Malaysia to kick start local business.
- Developed new customers in South Korea with a volume of 30 containers annually.
- Developing Australia Market and New Zealand market to entering to retail chain.
- Maintaining Equatorial Guinea business retail, manage to bring up the volume to 30% more thru incentives programmed. 100~ 240 containers annually
- Daily task is to update latest market information about palm oils and others oils.
- To update daily currency rate that may affected the export market.
- To update the tax structure of each country that may be affected the export or import market.
- To understand and discuss among team to strengthen our accuracy on market trend and information.
- To share information gathered from others players in the market among team members.
- To design and develop suitable brand and product to certain market.
- Including brand name, label design and region market expansion
- To involve in brochures design
- To involve in exhibition poster designing and participation
- Market research to understand the product position and local demand & pricing
- Working closing with planner to understand cargo delivery situation and updating to client
- Working closing with document team to make sure documents are in order
- Working closing with production to understand the lead time is met
- Working closing with purchaser to understand stock level and any new product introduce in the market
- Working closing with account to make sure account receivable is at healthy level
- Working closing with QA for any new product development
- Daily communication with client to keeping the pace of understanding their needs and market information
- Communicate closely with marketing team to understand other market situation.
- Monitoring closely on palm oil market price, as well as other commodities.
- Mainly in Palm cooking, Canola oil, Soybean Oil, Sunflower Oil, Corn Oil, Ghee, Shortening, Mararine.
- Also handling Sweetened condensed Milk, Evaporated Milk, Milk powder, Coconut Milk, Soap noodle.
Assistant Manager
Lam Soon Edible Oils Sdn Bhd
09.2012 - 12.2012
- To purchase Palm Oil (RBD Grade) for two plants which located in Telok Panglima Garang plant and Pasir Gudang plant. Mainly from domestic market.
- To purchase soft oil (RBD Corn Oil, RBDW Sunflower Oil, RBD Soybean Oil, Groundnut Oil, Sesame Oil) for two plants which located in Telok Panglima Garang plant and Pasir Gudang plant. From domestic market as well as oversea market.
- To overview the stock level for both plants to make sure production have sufficient stock for packing as well as refining.
- To liaise closely with production planner to understand the production plan ahead in peak and low season.
- To liaise closely with logistic to make sure all delivery meets with the storage tank for production.
- To work closely with export team & marketing team to understand the future consumers trend while performing purchase raw material from the market.
- Daily task is to update latest market information about palm oils and others oils.
- To update daily currency rate that may affected the export market.
- To update the tax structure of each country that may be affected the export or import market.
- To understand and discuss among team to strengthen our accuracy on market trend and information.
- To share information gathered from others players in the market among team members.
Deputy Manager
Mitsui & Co. (Asia Pacific) Ptd. Ltd.
09.2010 - 09.2012
- Company Overview: This is my second assignment within the same company which thanks to my previous working experience in electronic field.
- Chemical division – Electrical products
- I handle several electronic products (Raw Material) like copper foil, silicon coded Film (PET Film) and Flexible Copper Clad Laminate (FCCL).
- This trading company aims to create new business, establish and also invest in projects.
- In this job, I am required to create new businesses for my company and also to maintain/expand existing businesses.
- The whole business model does not solely focus on buying and selling products.
- I also act as an “agent” for our suppliers or buyers.
- Therefore, I also function as a solution-giver and to create new ideas of business model to my suppliers and buyers.
- I work very closely with my suppliers and buyers in order to understand their company’s directions.
- From this, it enables me to find the best ways to participate in creating a win-win solution for every party.
- Therefore, my job requires me to travel overseas and domestically quite frequently.
- This is my second assignment within the same company which thanks to my previous working experience in electronic field.
Assistant Manager
Mitsui & Co. (Asia Pacific) Ptd. Ltd.
06.2008 - 08.2010
- PALM OIL TRADE
- I work in Mitsui Malaysia branch, which is also a hub for Mitsui group in global purchase for palm oil (RBD Grade) from Malaysia and Indonesia.
- I buy and sell palm oil to Mitsui branches in Japan, Taiwan, China, Philippines and Vietnam.
- Meantime, I also trade palm oil within Malaysia for any profit opportunities.
- Yearly sales of palm oil were about 223,000mt which equivalent to Rm245mil.
- To strengthen my accuracy in purchasing/selling decision, it was required of me to closely monitor Bursa Malaysia Derivatives, BMD palm oil market as well as Palm oil physical market in order to buy and sell at the most profitable prices.
- Other than that, I did information search and study for other markets like CBOT/ECBOT for Soyoil market, NYMEX crude oil price and etc.
- This information was also shared amongst our counter part offices in Asia pacific as well as other countries in Europe and America.
- I work closely with suppliers like the Wilmar, IOI, Sime Darby, KLK, Felda, Keck Seng, Mewah and etc. in order to establish a strong relationship for future co-operations i.e. joint ventures in land acquisitions for palm oil plantations and tolling businesses for refinery.
- So, my job required me to travel overseas and domestically quite frequently.
Sales Executive
ChungHwa Picture Tube (M) Sdn. Bhd
05.2006 - 05.2008
- Report to the Sales Manager regarding sales activities and potential business opportunities.
- Explore potential business opportunities with regards to the sales of Television in Indonesia, Malaysia as well as South American Markets.
- Assist customer in after sales service, delivery schedule and material planning for our production planner.
- Besides, I did the most updated quarterly forecast and monthly basics to maintain a smooth and continuous supply.
- Price negotiation played a major part in the monthly or quarterly basics.
- Relationship building with customers and strong market information were the key to success in this field.
- Liaise with foreign suppliers regarding new product introductions, forecast management, technical specifications and product difficulties.
- Actively pursue any potential products that can be presented to customers.
- Gather, consolidate and examine CRT/TV market information including competitor strategies, customer requirements, pricing, delivery timeline and other relevant information.
- Develop market strategy plans by closely monitoring and analysis of customer orders to achieve sales target.
- Assist subordinates in current and new business development, including identification, qualifying, negotiation, closing and execution of new potential business.
Education
Bachelor of Commerce - Marketing and Management
Curtin University of Technology
Perth, Australia 04.2001 - 12.2006
Primary/Secondary School/"O" Level - undefined
S.M.K Munshi Ibrahim Labis
Skills
- Business plan
- Marketing Strategic plan
- Marketing Research
- Team Building
- Negotiation
- Positive Attitude
- Risk Management
- Business Development
Timeline
Export Manager
SIME DARBY OILS
09.2021 - Current
Marketing Manager
Able Perfect Sdn Bhd
01.2013 - Current
Assistant Manager
Lam Soon Edible Oils Sdn Bhd
09.2012 - 12.2012
Deputy Manager
Mitsui & Co. (Asia Pacific) Ptd. Ltd.
09.2010 - 09.2012
Assistant Manager
Mitsui & Co. (Asia Pacific) Ptd. Ltd.
06.2008 - 08.2010
Sales Executive
ChungHwa Picture Tube (M) Sdn. Bhd
05.2006 - 05.2008
Bachelor of Commerce - Marketing and Management
Curtin University of Technology
04.2001 - 12.2006
Primary/Secondary School/"O" Level - undefined
S.M.K Munshi Ibrahim Labis
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