Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic
Pipat Peerarattakul

Pipat Peerarattakul

Bangkok

Summary

Experienced specialist with a passion for delivering outstanding service. Proactive, customer-orientated professional with over 13 years of experience in retail and marketing both MT and TT channel. Always looking to learn new skills, take on extra responsibilities, and grow professionally.

Overview

2025
2025
years of professional experience
4
4
years of post-secondary education

Work History

Trade Marketing Assistant Manager

DKSH (Thailand) Limited - Head Office
01.2024 - Current

- Provide, summarize, and analyze sales data both sell-in and sell-out to team and client.

- Identify opportunity and develop trade program to deliver business objective.

- Work with sales team to ensure effective of trade program execution and POSM utilization.

- Define and leverage channel insight, competitor update and channel opportunity into trade program plan and execution.

- Responsible for ensuring the effectiveness of trade marketing spending.

- Summarize trade spend in monthly and yearly for each channel.

- Ensure trade spend comply to approved activities.

- Follow up reimburse the selling expense from client.

- Balance inventory both supply and demand including damaged goods.

- Other related tasks as per assigned.

Trade Plan Manager

Big C Supercenter PCL.
5 2023 - 12.2023
  • Collaborate all strategy plan between functions incl
  • Promotion, media, coupon, seasonal event and ensure GM trade
  • Build up category campaign together with Merchandise to align with action and up-weight plan in sales construction Hard Line, Home Line, Soft Line to ensure campaign and promotion to deliver weekly and monthly budget

Assistant Trade Marketing Manager

Betagro Agro Industry Co.,Ltd.
08.2022 - 04.2023
  • - Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions and strategies
  • - Analyze channel performance, promotion effectiveness, competitor movement, and implement improvement plans
  • - Manage and develop POSM and ensure impactful display materials and messages at point of purchase on time
  • - Performs other duties as assigned by management /direct supervisor

Senior Marketer and Merchandiser

SCG Cement-Building Materials Co., Ltd.
12.2014 - 07.2022
  • - Initiate marketing campaign to support SCG HOME all channel
  • - Sourcing and selecting product into the channel to fit the target customers
  • - Manage sales and gross profit to reach the target
  • - Coordinate between customer, supplier and others department for the most effectiveness result and to be on timeline

Trade Marketing Executive

Uni-charm (Thailand) Co., Ltd.
09.2013 - 11.2014
  • - Analyze sales data, promotion effectiveness, competitor and market situation to identify opportunities in maximizing business across existing and new channels
  • - Suggest price, promotion strategy and mechanic, Plan-o-gram for new product launch and brand activation campaign
  • - Coordinate with cross-functions to implement category plan

Education

Bachelor's degree - Thai (Linguistic and Literature), Information Technology and Library Science

Silpakorn University
06.2007 - 03.2011

Skills

Brand strategy

Personal Information

Date of Birth: 07/12/88

Timeline

Trade Marketing Assistant Manager

DKSH (Thailand) Limited - Head Office
01.2024 - Current

Assistant Trade Marketing Manager

Betagro Agro Industry Co.,Ltd.
08.2022 - 04.2023

Senior Marketer and Merchandiser

SCG Cement-Building Materials Co., Ltd.
12.2014 - 07.2022

Trade Marketing Executive

Uni-charm (Thailand) Co., Ltd.
09.2013 - 11.2014

Bachelor's degree - Thai (Linguistic and Literature), Information Technology and Library Science

Silpakorn University
06.2007 - 03.2011

Trade Plan Manager

Big C Supercenter PCL.
5 2023 - 12.2023
Pipat Peerarattakul