Pipat Peerarattakul

- Provide, summarize, and analyze sales data both sell-in and sell-out to team and client.

- Identify opportunity and develop trade program to deliver business objective.

- Work with sales team to ensure effective of trade program execution and POSM utilization.

- Define and leverage channel insight, competitor update and channel opportunity into trade program plan and execution.

- Responsible for ensuring the effectiveness of trade marketing spending.

- Summarize trade spend in monthly and yearly for each channel.

- Ensure trade spend comply to approved activities.

- Follow up reimburse the selling expense from client.

- Balance inventory both supply and demand including damaged goods.

- Other related tasks as per assigned.

• Collaborate all strategy plan between functions incl
• Promotion, media, coupon, seasonal event and ensure GM trade
• Build up category campaign together with Merchandise to align with action and up-weight plan in sales construction Hard Line, Home Line, Soft Line to ensure campaign and promotion to deliver weekly and monthly budget

• - Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions and strategies
• - Analyze channel performance, promotion effectiveness, competitor movement, and implement improvement plans
• - Manage and develop POSM and ensure impactful display materials and messages at point of purchase on time
• - Performs other duties as assigned by management /direct supervisor

• - Initiate marketing campaign to support SCG HOME all channel
• - Sourcing and selecting product into the channel to fit the target customers
• - Manage sales and gross profit to reach the target
• - Coordinate between customer, supplier and others department for the most effectiveness result and to be on timeline

• - Analyze sales data, promotion effectiveness, competitor and market situation to identify opportunities in maximizing business across existing and new channels
• - Suggest price, promotion strategy and mechanic, Plan-o-gram for new product launch and brand activation campaign
• - Coordinate with cross-functions to implement category plan