Phuong Anh (Anna) Nguyen

For University of Canberra College (UC College):

• In charge of all recruitments activities, marketing activities, agents partnership for UC College.
• Propose, review, and implement scholarship scheme for assigned regions.
• Manage budget and distribute budget to appropriate activities to reach target.
• Evaluate cost efficiency/ROI for recruitment and marketing activities to plan for upcoming intakes & FY.

Achievements:

• For FY 24 (June 23, Sep 23, Feb 24 Intakes): 300% enrolments for Vietnam. 200% enrolments for Vietnam, Laos, Cambodia.
• develop brand awareness for UC College in Vietnam, Cambodia, and Laos.

For University of Canberra (UC):

• representing UC events in North of Vietnam and other regions as requested.
• cooperate with UC staff based in HCMC to ensure customer experience and implementing marketing activities.
• From April 24: being in charge of some key accounts in Vietnam for all recruitment activities.

Achievements:

• For Sem 1- CY 24: significant increase in number of enrollment for ELICOS + direct Bachelor/Master.
• develop brand awareness for both UC College and UC in Vietnam, Cambodia, and Laos.

• Take turn to take lead of all recruitment events and admission events to generate leads, to enhance branding and conversion rate.
• Maintain good relationship with schools and principles.
• Provide consulting and customer service to 800 – 1000 qualified leads to convert to
  applications and acceptance/enrollments later for College of Engineering & Computer Science.
• Responsible for managing and maintaining school’s central admissions systems,
  administrative processes, policies and procedures.
• Competitor watch to build scholarship scheme, friendly & simple application procedure, customers’ experiences, enquiries and consultation activities,…
• Other administrative works related to admissions, budgeting, office management, and student on-boarding process.

Achievements:

• For Undergraduate: increase conversion rate by 30% comparing to the previous year for CECS.
• For PhD: successful recruited the first batch of PhD in Computer Science at VinUniversity which is just founded in 2020.

• High Customer Service mind & pro-active sales/cross sales & follow-up to convert from potential lead source to meet the pipeline & final sales target.
• Provision of information on institutions/study opportunities to students & parents either face to face or over the telephone.
• Accurately & timely updating of student applications on IDP Global database & team reporting scheme.
• Provide good after sales service to have high parent/ student referral source.
• Organization and implementation of promotional activities at local institutions and IDP Hanoi office.
• Maintaining good rapport to students, their families, local and IDP institution clients and visa office.
• Taking part in visa process such as Study Plan for Canada, interview demo for US.
• Other duties as assigned by Line Manager.

Achievements:

• 250% final enrollments comparing to target.
• 100% student got visa to study in US and Canada.

Curriculum and material development:

• Research course contents provided by American partners.
• Develop adapted course outlines and materials for IvyPrep’s courses for schools and campuses.
• Evaluate effectiveness of textbooks and current syllabi and suggest suitable adaptations.
• Help developing and evaluating extra lesson materials.
• Design tests and tools to measure learners’ progress as well as teachers’ performance.
• Prepare contents for academic events, contests and competitions held by IvyPrep annually.

Academic resource development:

• Write product handbooks for teachers, parents, and students. · Write instructional guide for academic operation staff.
• Help organizing Academic Directory.

Marketing contents creation

• Join MKT team in developing academic contents for fanpage and organizing events by providing academic input.

• Take care of VIP customers, deal with claims from VIP customers on behalf of CEO as needed.
• Communicate with general staff on CEOs behalf.
• Conduct research and purchases on prospective suppliers/partners for materials/tools/equipment needed for business operation.
• Assist CEO with daily administrative duties and completes a broad variety of administrative tasks.

• Analyze data and market trend to set up daily foreign exchange rate for the bank.
• Conduct B2B FX trading to generate profit.
• Record, control, and report profits and losses from FX trading activities.
• Consult large enterprises and learning their foreign currencies demands in order to propose adequate solutions.
• Maintain adequate FX position of the bank regarded SBV regulations.
• Analyze and prepare monthly reports and other reports under instructions of managers.