Phoebe (Ping Ting) Ang

• Lead external recruitment marketing activities and internal communications for Evolution’s studios in Canada.

• Drive activities that support the immediate need for talent acquisition while boosting the overall attractiveness of Evolution’s employer brand.

• Enhance the candidate journey and develop digital content strategies to generate leads and drive conversions.

• Ensure optimisation of channel mix with continuous data analysis of marketing and communication activities.

• I was selected for this upskilling programme's coveted on-the-job training pathway for mid-career individuals
• I topped my cohort and graduated with distinction (awarded to top 10%)
• As a member of the Segment Marketing team at NTUC Income, I designed digital newsletters and eDMs that nurture leads while capturing digital signals to enrich data for customer segmentation
• Other responsibilities include creating content for programmatic native ads, optimising media buys by analysing ad performances, and managing microsites.

• Led the brand identity creation of an innovative contactless eatery that showcases SATS' culinary expertise and digital capabilities
• Developed media materials and wrote talking points for the CEO and senior management's public engagement
• Managed business announcements and media relations
• Created social media content for LinkedIn and Twitter for business announcements.

• Managed the PR campaign for Singapore Writers Festival, the Council's flagship event, which addresses contemporary issues such as representation, inclusivity and cultural diversity through literary programmes
• Led the PR efforts for Golden Point Award, a national creative writing competition held biennially to identify promising literary talents
• Supported crisis response, including a series of COVID-19 advisories to the arts community and its patrons
• Developed announcements, key messages and drawer statements for issues of interest to the media.

• Maintained integrity of the SATS brand as its custodian by ensuring consistent and accurate brand representation across the Group
• Spearheaded the design and content development of SATS Annual Reports and other corporate collateral including corporate videos, ads and brochures
• Assisted in the development of communications strategies for major business announcements that achieved positive coverage and high-impact outcomes
• Organised and managed press conferences and high-profile launch events.

• Managed the Singapore Turf Club corporate brand as its main custodian and developed the brand standards and guidelines for the usage of the Club's 170th anniversary logo
• In charge of the Club's publicity on print media, TV and radio broadcasts as well as online platforms.