Peeraya Aukramaeteepun

• Lead integrated Structural Heart portfolio following Abbott–St. Jude merger, covering Transcatheter therapy (Transcatheter Aortic Valve Replacement-TAVR, Transcatheter Mitral Valve Repair-TMVR, Transcatheter Tricuspid Valve Repair- TTVR), Surgical valves, and Occluder Devices for congenital heart disease and stroke prevention across Thailand
• Drive national business strategy, leading 10-member team to drive national sales performance, and foster team development across Thailand
• Manage cross-functional collaboration across sales, marketing, supply chain, and regulatory teams.
• Assigned special task to oversee distributor markets in Indonesia & Philippines for 2 years.
• Recognized with People Management of Year for outstanding leadership.
• APAC Award (Asia Pacific) in 2019
• EMAK Award (Emerging Asia and Korea) in 2024

Achievements: (Fiscal year from Jan to Dec)

FY22: Achieved 102%, Growth 16%,

FY23: Achieved 101% for Thailand, Growth 16%, Achieved 117% for Indonesia(ID) and Philippines(PH) with Growth 30% for ID, 66% for PH

• Promoted to manage Cardiac Surgery portfolio and team of sales representatives nationwide.
• Oversaw sales growth, clinical support, and strategic implementation of heart valve surgery.
• Manage forecasting, sales reporting, inventory control, and regulatory alignment in collaboration with internal stakeholders.
• Contributed to pre-merger alignment planning with Abbott teams.

• Joined as Sales Supervisor overseeing Structural Intervention therapies for congenital heart disease (Amplatzer Occluders Devices)
• Coordinated with cross-functional teams to build territory performance and clinical relationships.
• Build strong partnerships with cardiologists and hospital decision-makers to grow market share and therapy adoption.
• Develop and implement short- and long-term strategic plans aligned with regional goals and market dynamics.
• Developed high-performing sales strategies that led to promotion within 1 year.

• Directed sales for HPV, Rotavirus, and Zostavax vaccines targeting OB-GYNs, pediatricians, and infectious disease specialists.
• Supervised and developed team of 7 medical representatives across Bangkok and upcountry regions.
• Delivered strong sales performance through territory planning, sales coaching, and KPI tracking.
• Promoted from Medical Representative to Sales Manager in 2013 following consistent top-tier sales performance.

• Responsible for promoting and supporting Assisted Reproductive Technology (ART) products, including Puregon, Orgalutran, Pregnyl, and Elonva.
• Developed strong relationships with fertility specialists and IVF clinics to drive product adoption and awareness.
• Implemented educational initiatives and supported marketing campaigns.
• Achieved Top Sales Awards in 2011 and 2012 for exceeding sales targets in fertility treatment products.

• Led product launch of Parenteral Nutrition in key hospitals by working closely with Sales and Product Managers.
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• Drove sales of heart valve products, exceeding sales targets through strategic territory development.
• Provided OR technical support and in-service training to surgeons and nurses.

• Promoted critical care products including CVCs, CRRT machines, and patient monitors in ICU settings.
• Conducted hands-on training and clinical support for nephrologists and ICU staff across hospitals.

• Administered critical care to patients, improving their overall health condition.
• Handled emergency situations effectively under high pressure environments, preserving patient lives.
• Implemented doctor's orders promptly and accurately for optimal patient care outcomes.