An experienced Merchandising and Buying Manager who is an expert in critical sales analysis, strategic planning, buying accuracy and process management with proven track records in achieving companies' sales and profit targets.
Overview
17
17
years of professional experience
Work History
Buying Manager
J&R BOSSINI FASHION
03.2021 - 03.2024
Pre-season Planning:
Set promotion and merchandising strategies, Planned and managed Buying Process
Performed critical analysis of sales trend
Derived Open-To-Buy budgets
Attend overseas Buy meetings
Post-season Management
Conducted efficient and effective sell-through analysis
Optimized inventory management
Drove strategic business actions such as markdown, stock reordering and shifts of product launch dates
Post-season Management:
Established and drove strategic plans for subsequent seasons’ planning through deep dive analysis.
Senior Manager, E-Commerce & Retail Merchandising, South East Asia
ADIDAS GROUP, SOUTH EAST ASIA
04.2015 - 04.2020
Pre-season Planning:
Actively collaborated with cross-departments and countries in process management
Conducted critical analysis of sales trend
Drove planning in accordance to company’s strategic priorities
Collaborated & guided Business Unit teams to build product ranges with consumer focus
Planned and set merchandising guidelines
Derived Open-To-Buy budgets in collaboration with country teams
Led and supported country teams in Merchandising Financial Planning
Attend Sell-In Trade-Shows
Enabled and empowered country teams to forecast and buy with accuracy
Facilitated the design of Buying tool with system developer
Accomplished E-commerce centralized buying for 6 countries
In-season Management:
Enabled country teams to perform efficient and effective sell-out and sell-through analysis through regular coaching and feedback
Gathered consumers’ product feedback for product range enhancement
Collaborated with country teams in optimizing inventory management
Drove strategic business actions across South East Asia such as markdown, stock reordering and shifts of product launch dates
Post-season Management:
Established and drove strategic plans for subsequent seasons’ planning through deep dive analysis
People Development, On-boarded new buyers to reduce ramp time and enhance productivity
Coached new team members to facilitate smooth adaptation / transition to new role and processes.
Manager, Merchandising Analysis, South East Asia
ADIDAS GROUP, SOUTH EAST ASIA
04.2012 - 03.2015
Analytical Reporting
Generated weekly, monthly, quarterly, seasonal and ad-hoc reports for analysis
Collaborated with 8 country teams to gather business insights and product related feedback
Deep-dive analysis to drive business actions for forecasting, buying, reorders, promotions, markdowns and inventory management
Tracked Open-To-Buy
Planned forward seasons in collaboration with countries.
Sales Manager
CROCS SINGAPORE
10.2011 - 03.2012
Performed Accounts review with sell-in and sell-through analysis
Drove business development through market expansion / new markets
Performed effective and commercial negotiation of sales terms with portfolio of customers
Drove consistent and stringent accounts receivables management
Senior Buyer
G2000 (S)
05.2007 - 10.2011
Set Open-To-Buy budget
Worked with Product Designers to develop apparel collections
Determined orders based on trend and budget
Handled costing, mark-up, pricing and promotion to meet company’s business objectives
Managed inventory in terms of stock allocation, consolidation and clearance
Coached Merchandising Assistants
Collaborated with Visual Merchandising team to ensure collections were merchandised accordingly to company’s guidelines
Facilitated Product Seminars for sales team to impart product knowledge and selling know-how
Established Product Reviews to gather product feedback
Carried out store visits to ensure collections were merchandised accordingly to guidelines and stock levels were optimized
Performed competitor analysis through market visits and research
Developed sales strategies and promotion mechanics to drive sales and exceeded profit targets
Performed accurate analysis and reviewed monthly and weekly targets
Performed sales analysis based on Top Line (sales) Bottom Line (gross/net profits) and Sales Per Square Foot (SPF)
Education
Bachelor of Science in Economics and Management -
University of London
Diploma in Business Administration - Retail Management
Singapore Polytechnic
Skills
Collaboration
Time Management
Team Leadership
Sales & Trend Analysis
Strategic Planning
Process Management
Problem Solving
Timeline
Buying Manager
J&R BOSSINI FASHION
03.2021 - 03.2024
Senior Manager, E-Commerce & Retail Merchandising, South East Asia
ADIDAS GROUP, SOUTH EAST ASIA
04.2015 - 04.2020
Manager, Merchandising Analysis, South East Asia
ADIDAS GROUP, SOUTH EAST ASIA
04.2012 - 03.2015
Sales Manager
CROCS SINGAPORE
10.2011 - 03.2012
Senior Buyer
G2000 (S)
05.2007 - 10.2011
Bachelor of Science in Economics and Management -
University of London
Diploma in Business Administration - Retail Management
Singapore Polytechnic
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