Paulene Lynch

• Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools.
• Spearheaded the development and launch of a new product/brand, leading to increased market share
• Managed cross-functional teams for multiple large-scale projects, and within budget constraints.

Accounts:

• Working on a range of hospitality, F&B, travel, lifestyle, jewellery, finance, and corporate accounts and also managed social media platforms

Current accounts

• Nippon Paint
• Christie’s
• ICONIQ
• GLICO
• KINN Hotel
• Suunto
• LAC PR & KOL
• Led teams of up to 15 personnel, supervising daily performance as well as training and improvement plans.

• Accounts: Worked on a range of hospitality, F&B, travel, lifestyle, jewellery, finance, and corporate accounts and also managed social media platforms

Completed accounts:

• Tiger Brokers Social
• EU ABC
• HHWT
• Christie’s event
• Pan, Poh Heng Jewellery
• Durablinds PR & Social

• Enhanced brand visibility by developing and executing strategic communications plans.
• Streamlined internal communication processes for increased efficiency and productivity.
• Managed crisis communications, mitigating potential negative impacts on company reputation.
• Collaborated with cross-functional teams to develop cohesive messaging for product launches and campaigns.

• Increased social media engagement through the creation of compelling content and consistent posting schedules.

Completed Accounts:

• Royale Salute Whisky - SG & MY markets
• Brooks Brothers - SG & MY markets
• Coty Brands (Beauty) - SG & MY markets
• Gucci
• Hugo Boss
• Luxasia Brands (Beauty) - SG & MY markets
• Tiffany & Co
• Bottega Veneta
• CHLOE
• Marc Jacobs
• Burberry
• Escada
• Calvin Klein
• Carrie K Jewellery
• APM Monaco
• TaFF (Textile & Fashion Federation) Social Media accounts
• TaFF (Textile & Fashion Federation)
• Secret Speyside - SG & MY market

Completed accounts:

• Bawah Island
• foodpanda
• Marc Jacobs Beauty
• Kat Von D Beauty
• Park Hotel Farrer Park
• Boat Lagoon
• Princess Yachts
• 5G Asia Conference
• Campaign Asia Top 1000 Brands

Responsibilities:

• Worked closely with Account Directors in planning, developing and implementation of PR campaigns and advertising activities
• Researching, drafting and distribution of press releases and communication collateral required throughout campaigns and projects
• Liaise with local, regional and international media via formal and informal meetings, press releases, press conference and other related events to generate media coverage Generate and submit regular PR progress reports for clients
• Organize and executed events
• Coordination of events’ advertising and promotional programmes to the media
• Provide strategic counsel to clients to ensure editorial potential is maximised
• Developing and maintaining vital relationships with key stakeholders
• Managed and monitored client’s social media platforms

Completed accounts:

• Podium Lounge 2013
• Singapore JewelFest 2013
• Standard Chartered Marathon Singapore 2013
• Asian Food Channel
• Asian Civilization Museum
• THE OUTNET.COM (Luxury brands)
• Lee Hwa Jewellery
• Fantasia by Escriba
• Lalin Fine Art Photography Gallery
• Podium Lounge 2013 / 2014
• Margret River Gourmet Escape
• NORBREEZE (retailer – Pandora, Cath Kidston, Bering, Timberland)
• COCOMI (Online watch retailer)
• Airweave
• Lalin Fine Art Photography Gallery
• The Savannah College of Arts and Design (Hong Kong)
• Margaret River Gourmet Escape
• Fantasia by Escriba
• Standard Chartered Marathon 2015
• HSBC Women’s Champions 2014/ 2015 / 2016
• International Masters Golf
• Shenzhen International (Golf)
• DBS Marina Regatta
• R & A Golf Rules

Responsibilities:

• Worked closely with Account Directors in planning, developing and implementation of PR campaigns and advertising activities
• Researching, drafting and distribution of press releases and communication collateral required throughout campaigns and projects
• Liaise with local, regional and international media via formal and informal meetings, press releases, press conference and other related events to generate media coverage
• Generate and submit regular PR progress reports for clients
• Organize and executed events
• Provide strategic counsel to clients to ensure editorial potential is maximised
• Developing and maintaining vital relationships with key stakeholders

• Secured high-profile media placements, enhancing client reputation and market presence.
• Developed compelling press materials for effective brand messaging and increased visibility.

Worked on the following accounts:

• International SOS
• VISA (Consumer and Corporate sector)
• INSEAD
• American Tourister

Responsibilities:

• Organize and maintain paper and electronic files
• Researching, writing and distributing press releases to targeted media
• Worked as part of an account team to develop client proposals and implement the PR activity
• Prepared regular client reports
• Promoted news stories and features to the media, known as 'selling in’
• Collated, analyzed and evaluated media coverage
• Attended and promoted client events to the media
• Assisted with the production of client publications, such as in-house magazines
• Commissioned market research
• Undertook research for new business proposals and presenting to potential new clients
• Created social media campaigns

Responsibilities:

• Used social media to create brand awareness for clients
• Archive client documents
• Serve and mediate clients
• Customer service
• Maintain work environment

• Wrote press and media releases
• Arranged meetings and events
• Address Client and Colleague Queries
• Maintain Work Environment
• Professional Presentation
• Coordinated and participated in several campaigns and events