PAULENE LYNCH
Summary
- By practicing strong work ethics and excellent self-management skills, I look forward to applying my skills in a practical setting to help create something useful and work towards a sustainable future. Personal Attributes:
- Driven attitude
- Excellent personal leadership and organizational qualities
- Developed interpersonal and communication skills
- Worthy problem-solving skills
- Enjoys new and interesting challenges
- Dedicated to adding value
- Strong pragmatic and conceptual thinking ability
Overview
15
15
years of professional experience
Work History
Account Director
PURPLE PR (Part-Time)
07.2024 - Current
- Developed and led strategic client engagement initiatives, account growth and brand awareness.
- Oversaw the execution of client projects, ensuring timely delivery and budget management.
- Oversaw cross-functional teams from around the region to ensure timely project delivery and adherence to quality standards.
- Identified opportunities for account growth, including upselling and cross-selling on ways to expand existing partnerships.
- Led a team of account managers / executives providing guidance and support.
- Currently working on a range of hospitality, F&B, travel lifestyle, luxury, and corporate accounts and also managed social media platforms in Singapore and SEA.
Associate Director
PRecious Communications
01.2023 - 06.2024
- Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools.
- Spearheaded the development and launch of a new product/brand, leading to increased market share
- Managed cross-functional teams for multiple large-scale projects, and within budget constraints.
- Accounts:
- Working on a range of hospitality, F&B, travel, lifestyle, jewellery, finance, and corporate accounts and also managed social media platforms
- Accounts:
- Nippon Paint
- Christie's
- ICONIQ
- GLICO
- KINN Hotel
- Suunto
- LAC PR & KOL
- Led teams of up to 15 personnel, supervising daily performance as well as training and improvement plans.
- Part Timer, 01/2023 to 01/2024
Senior Communications Manager
PRecious Communications
05.2020 - 12.2022
- Accounts: Worked on a range of hospitality, F&B, travel, lifestyle, jewellery, finance, and corporate accounts and also managed social media platforms
- Completed accounts:
- Tiger Brokers Social
- EU ABC
- HHWT
- Christie's event
- Pan, Poh Heng Jewellery
- Durablinds PR & Social
Part Timer
Gusto Collective
01.2023 - 01.2024
- Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools.
- Spearheaded the development and launch of a new product/brand, leading to increased market share
- Managed cross-functional teams for multiple large-scale projects, and within budget constraints.
- Worked on a range of lifestyle, luxury and beauty clients such as:
- La Mer
- Estee Lauder
- ION Barbie Event (House of Dreams)
- IShopChangi
Senior Communications Manager
R.S.V.P PR, LIFESTYLE Communications Agency
07.2018 - 04.2020
- Enhanced brand visibility by developing and executing strategic communications plans.
- Streamlined internal communication processes for increased efficiency and productivity.
- Managed crisis communications, mitigating potential negative impacts on company reputation.
- Collaborated with cross-functional teams to develop cohesive messaging for product launches and campaigns.
Communications & Media Relations Manager
R.S.V.P PR & Lifestyle Communications Agency
11.2017 - 07.2018
- Increased social media engagement through the creation of compelling content and consistent posting schedules.
- Completed Accounts:
- Royale Salute Whisky - SG & MY markets
- Brooks Brothers - SG & MY markets
- Coty Brands (Beauty) - SG & MY markets
- Gucci
- Hugo Boss
- Luxasia Brands (Beauty) - SG & MY markets
- Tiffany & Co
- Bottega Veneta
- CHLOE
- Marc Jacobs
- Burberry
- Escada
- Calvin Klein
- Carrie K Jewellery
- APM Monaco
- TaFF (Textile & Fashion Federation) Social Media accounts
- TaFF (Textile & Fashion Federation)
- Secret Speyside - SG & MY market
Senior Account Executive
W Communications
05.2016 - 10.2017
- Completed accounts:
- Bawah Island
- Foodpanda
- Marc Jacobs Beauty
- Kat Von D Beauty
- Park Hotel Farrer Park
- Boat Lagoon
- Princess Yachts
- 5G Asia Conference
- Campaign Asia Top 1000 Brands
- Responsibilities:
- Worked closely with Account Directors in planning, developing and implementation of PR campaigns and advertising activities
- Researching, drafting and distribution of press releases and communication collateral required throughout campaigns and projects
- Liaise with local, regional and international media via formal and informal meetings, press releases, press conference and other related events to generate media coverage Generate and submit regular PR progress reports for clients
- Organize and executed events
- Coordination of events' advertising and promotional programmes to the media
- Provide strategic counsel to clients to ensure editorial potential is maximised
Senior Public Relations Executive
FulFord PR
03.2015 - 07.2016
- Completed accounts:
- Podium Lounge 2013
- Singapore JewelFest 2013
- Standard Chartered Marathon Singapore 2013
- Asian Food Channel
- Asian Civilization Museum
- THE OUTNET.COM (Luxury brands)
- Lee Hwa Jewellery
- Fantasia by Escriba
- Lalin Fine Art Photography Gallery
- Podium Lounge 2013 / 2014
- Margret River Gourmet Escape
- NORRBREEZE (retailer - Pandora, Cath Kidston, Bering, Timberland)
- COCOMI (Online watch retailer)
- Airweave
- Lalin Fine Art Photography Gallery
- The Savannah College of Arts and Design (Hong Kong)
- Margaret River Gourmet Escape
- Fantasia by Escriba
- Standard Chartered Marathon 2015
- HSBC Women's Champions 2014/ 2015 / 2016
- International Masters Golf
- Shenzhen International (Golf)
- DBS Marina Regatta
- R & A Golf Rules
- Responsibilities:
- Worked closely with Account Directors in planning, developing and implementation of PR campaigns and advertising activities
- Researching, drafting and distribution of press releases and communication collateral required throughout campaigns and projects
- Liaise with local, regional and international media via formal and informal meetings, press releases, press conference and other related events to generate media coverage
- Generate and submit regular PR progress reports for clients
- Organize and executed events
- Provide strategic counsel to clients to ensure editorial potential is maximised
- Developing and maintaining vital relationships with key stakeholders
Public Relations Account Executive
Fulford Public Relations
07.2013 - 03.2015
- Secured high-profile media placements, enhancing client reputation and market presence.
- Developed compelling press materials for effective brand messaging and increased visibility.
Public Relations Account Executive
Fleishman Hillard
04.2013 - 06.2013
- Worked on the following accounts:
- International SOS
- VISA (Consumer and Corporate sector)
- INSEAD
- American Tourister
- Responsibilities:
- Organize and maintain paper and electronic files
- Researching, writing and distributing press releases to targeted media
- Worked as part of an account team to develop client proposals and implement the PR activity
- Prepared regular client reports
- Promoted news stories and features to the media, known as 'selling in'
- Collated, analyzed and evaluated media coverage
- Attended and promoted client events to the media
- Assisted with the production of client publications, such as in-house magazines
- Commissioned market research
- Undertook research for new business proposals and presenting to potential new clients
- Created social media campaigns
Public Relations Assistant
Socialite Media
11.2011 - 12.2011
- Responsibilities:
- Used social media to create brand awareness for clients
- Archive client documents
- Serve and mediate clients
- Customer service
- Maintain work environment
Public Relations Assistant
Nanoknowledge
09.2010 - 11.2010
- Wrote press and media releases
- Arranged meetings and events
- Address Client and Colleague Queries
- Maintain Work Environment
- Professional Presentation
- Coordinated and participated in several campaigns and events
Education
Bachelor - Bachelor of Communications, Public Relations
Murdoch University
02.2012
Some College (No Degree) - Feature Writing
National University of Singapore
Canadian International Matriculation Programme - Relations
Sunway University College
12.2008
Skills
- Gained experience in public relations communicative skills, especially with clients
- Attention to detail, multi-tasking and be skilled in organising
- Achievements
- Part of the Communications and Management Department for the 2008 Prom Committee at Sunway University College, 2008
- Part of the Communications Department for the 2008 Yearbook at Sunway University College
- Computer Skills:
Hobbies and Interests
Fitness, Personal development, Sports, Socialising, Dancing, Reading
Timeline
Account Director
PURPLE PR (Part-Time)
07.2024 - Current
Associate Director
PRecious Communications
01.2023 - 06.2024
Part Timer
Gusto Collective
01.2023 - 01.2024
Senior Communications Manager
PRecious Communications
05.2020 - 12.2022
Senior Communications Manager
R.S.V.P PR, LIFESTYLE Communications Agency
07.2018 - 04.2020
Communications & Media Relations Manager
R.S.V.P PR & Lifestyle Communications Agency
11.2017 - 07.2018
Senior Account Executive
W Communications
05.2016 - 10.2017
Senior Public Relations Executive
FulFord PR
03.2015 - 07.2016
Public Relations Account Executive
Fulford Public Relations
07.2013 - 03.2015
Public Relations Account Executive
Fleishman Hillard
04.2013 - 06.2013
Public Relations Assistant
Socialite Media
11.2011 - 12.2011
Public Relations Assistant
Nanoknowledge
09.2010 - 11.2010
Canadian International Matriculation Programme - Relations
Sunway University College
Bachelor - Bachelor of Communications, Public Relations
Murdoch University
Some College (No Degree) - Feature Writing
National University of Singapore
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