Paul Hourihane
CSO
Summary
Built 4 agency businesses in 25 plus years in Asia through smart collaboration, good partnerships and personal drive and commitment. Conceives strategies that enable brands to build closer relationships with customers. Directs brands to achieve digital transformation for improved customer satisfaction and better profit. Established and managed partnerships to drive technology and digital media solutions across the region.
Overview
36
36
years of professional experience
Work History
Chief Strategy Officer
Vertis
01.2022 - Current
- Driving strategy and growth for this marketing SI. Full rebrand, sales development, partner management and development with global platforms. Huge growth and team development in a short time.
- 10m revenues Business has grown 5x in 3 years, major government and enterprise customers
- 6 commercial partners Built and commercialised key platform partnerships with global players
Principal and CRO
Remark Apac Ltd
01.2020 - 01.2022
- A startup established in 2020, leading Remark sales and marketing. Represented world class e commerce and CX solutions in SEA
- 3 brands Groundbreaking solutions new to AP in CX, CRO and CRM
- 4 markets Solutions in Singapore Thailand Malaysia and Philippines
Alliance Sales Lead
Merkle Asia Pacific
01.2018 - 01.2020
- Leading and delivering key client solutions with global alliance tech partners - Adobe, Salesforce, Oracle Google Facebook and Pega Systems. Key sales in China, India and South East Asia. In the automotive, FMCG and technology sectors.
- $4.0 Million revenues Across nine countries and 6 active partnerships in less than a year, including Google and Facebook
- 35 New partner platform certifications
Partner Marketing and Technology Practice
Ogilvy Consulting
01.2016 - 01.2018
- Managing Partner leading marketing technology community Increased client sales by multiples of 2-11 times ROI Mission to bring best-in-class technology to clients to build and sustain one-to-one relationships at scale. China Adobe partner of the year 2016. Awarded Asia Salesperson of the Year 2017.
- $4.27M License and Service sales in 2017, and $1.8m 2018. $8.1m netted in tech partner licensed and services sales across 24 months.
- 8 and 20 Managed 8 technology partnerships. Supported 20 trained resources in the region.
Regional Vice President, Data Services
Ogilvy One Worldwide
01.2013 - 01.2016
- Ran data analytics and set up marketing technology practice. Member of worldwide data leadership council
- 38% revenue growth in 2 years
- 90+ Built data team across 11 markets. 600 in year- long training - Dynamic Dojo
CEO
Go/React
01.2001 - 01.2013
- Independent data-driven interactive marketing agency. Drove merger of React and Go Direct. Awarded Independent DM Agency of year. Key clients: Toyota, Lexus, Suzuki, EMC, Microsoft, Kaplan University. Ikea, Garuda Indonesia.
- 32% YoY growth
- 30 People
CEO
Go Direct
01.2001 - 01.2013
- Setup independent direct marketing agency in Singapore Offices in Malaysia and Thailand. Key Clients: Toyota, Microsoft, Honda, Juniper Networks, Garuda Indonesia, Singapore Government: EDB, MDA, Spring.
- US $132 m Sales for Toyota over4 years.
- 22 and 3 People and markets
Regional Director
Wunderman
01.1990 - 01.2001
- Helped build largest direct agency in Asia. Citibank, Ford, Ericsson.
- US $17 m revenue growth from 1.8m.
- 1,100 Managed offices and people across 9 offices
Group Account Director
DY&R Singapore
01.1994 - 01.1999
- Managed international and domestic accounts. Great Eastern Life, Epson, Kraft foods, AT&T, Cross, Toyota.
- 5&8 Relaunched TCS channels
- 12 Awards Creative Circle Singapore, Cannes,Mobius
Account Director
Javelin, Young and Rubicam (Dublin)
01.1990 - 01.1994
- Allied Irish Banks, Ryanair, Toyota, Telecom Eireann and Cablelink.
Education
CX Diploma -
CX Academy
Dublin01-2021
Skills
- Sales and technology solutions expert
- CRM and e-commerce expertise
- Sector experience: IT, FSI, QSR, retail, automotive, travel, media
Organizational growth strategies
Business alliance development
Digital strategy development
Affiliations
- IRISH
- DM
Section name
- Values - Vision, leadership, humility, understanding, results, focus.
- DOB 15th May 1965
- Nationality Irish Citizen
- Current Singapore PR
Accomplishments
Winner of the Campaign Asia 50 over 50 award in 2025
Timeline
Chief Strategy Officer
Vertis
01.2022 - Current
Principal and CRO
Remark Apac Ltd
01.2020 - 01.2022
Alliance Sales Lead
Merkle Asia Pacific
01.2018 - 01.2020
Partner Marketing and Technology Practice
Ogilvy Consulting
01.2016 - 01.2018
Regional Vice President, Data Services
Ogilvy One Worldwide
01.2013 - 01.2016
CEO
Go/React
01.2001 - 01.2013
CEO
Go Direct
01.2001 - 01.2013
Group Account Director
DY&R Singapore
01.1994 - 01.1999
Regional Director
Wunderman
01.1990 - 01.2001
Account Director
Javelin, Young and Rubicam (Dublin)
01.1990 - 01.1994
CX Diploma -
CX Academy
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