Travelling
Patsy Ng Pik Sze
APAC Visual Merchandising, Lead
Tsuen Wan
Summary
Organized Project Coordinator experienced in managing multiple priorities and contributing to team success. Achieved project goals through strong organizational capabilities and effective communication skills. Focused on optimizing processes, driving growth, and embracing continuous learning.
Overview
3
3
Languages
14
14
Certifications
29
29
years of professional experience
Work History
Visual Merchandising Lead, Asia
Crocs Singapore Pte Ltd.
09.2022 - 09.2026
- Developed visual merchandising plans to enhance brand presence in APAC and EMEA markets.
- Main mission to be responsible for visual merchandising, demonstrating commercial awareness, wholistic ensuring brand standards and global directives are maintained. Provide creative input and guidelines to achieve execution excellence of shop fit / window and in store / multi-brand / brand events impact alongside the brand image in APAC and EMEA markets. Leading the planning, design and coordination of all new shop fits.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
Regional APAC Visual Merchandising Manager
Crocs Singapore Pte Ltd.
01.2016 - 09.2022
- Visual Merchandise (APAC)
- Main mission to be responsible for visual merchandising, demonstrating commercial awareness, wholistic ensuring brand standards and global directives are maintained. Provide creative input and guidelines to achieve execution excellence of shop fit / window and in store / multi-brand / brand events impact alongside the brand image in APAC markets. Leading the planning, design and co-ordination of all new shop fits.
- Developed seasonal Visual Merchandising Directive aligned with marketing direction and merchandising strategy to enhance store mapping, product placement, and visual location.
- Supported the development of new Visual Merchandising strategies and guidelines by translating the brand message and retail direction into the store environment.
- Mentoring/guiding/approval country VM managers to commend and store zoning guidelines, layout plans and visual communications guidelines to ensure store space is optimized
- Mentored country VM managers on store zoning guidelines, layout plans, and visual communications guidelines to optimize store space.
- Provided monthly feedback on markets through virtual or store visits to improve in-store practices.
- Applied In-store Merchandising guidelines consistently across all environments.
- Supported country VMs in developing Merchandising Schematics for existing locations.
- Introduce, compile and create artwork of all Visual Merchandising Tips and Guidelines for the region
- Compiled and organized the visual merchandising budget to ensure effective financial planning.
- Sourced vendors and assisted in producing, implementing, and controlling the quality of In-store Merchandising collaterals for the region.
- Facilitated training programs to ensure team members understood visual merchandising standards.
- Compiled VM orientation tools for newly joined country VMs.
- Compile and assist VM manager for yearly VM training tools
- Build VM society and Champion Exchange Program
Regional Visual Merchandising Executive
Crocs Singapore Pte Ltd.
04.2012 - 09.2016
- Visual Merchandise (Asia)
- Providing support on development of new Visual Merchandising strategies and guidelines, translating the brand message and retail direction into the store environment, and elevating the presentation standards to be on par with world-class retailers.
- Work closely with Merchandising to maximize retail space through efficient In-store Merchandising guidelines & planning
- Collaborated with VM manager to finalize store zoning guidelines, layout plans, and visual communications standards.
- Reviewed market’s monthly store visit comments and confirmed adherence to in-store standards.
- Provide constant support & advice country VMs on their development of Merchandising Schematics for existing locations.
- Introduce, compile and create artwork of all Visual Merchandising Tips and Guidelines for the region
- Provide constant feedback on market’s monthly store visit comment and ensure in-store
- Assist and support regular VM meeting and close communication with country VM team and marketing team
- Compiled visual merchandising budget for regional review
- Delivered new store merchandising plans to markets, aligning with brand strategies and retail objectives.
- Assist with design & production of various visual projects
- Provided training resources to enhance team skills
- Compile and assist VM manager for yearly VM training tools
Regional Visual Merchandising supervisor
Crocs Asia
04.2011 - 04.2012
- Visual Merchandise (Asia)
- Developed annual window schedule featuring at least 12 unique displays
- Create and develop whole year window schedule (at least 12 windows)
- Reviewed and provided feedback on the monthly audit report for Asia's VM.
- Established VM memo and guidelines for promotions and monthly displays
- Comments and work with Asia’s VM on the audit report by monthly
- Manage display installations and productions with sourcing team
- To control and maintain the VM budgets
- Conduct training sessions for Visual Merchandising teams
- Compiled and provided VM orientation tools to support onboarding of new country VMs
- Compile and assist VM manager for yearly VM training tools
- Assist in planning for new store openings across regions
- Support all regions for new store opening
- Create store design and planning guideline to all countries
- Manage the store design with architectural design house
- Strengthen the planning and preparation for product launches
- Design and create innovative fixture solutions for retail environments
- Create and develop new retail and wholesale fixture
- To work closely with sourcing team for all fixture review and comment
- Monitor the fixture mockup and production on time
Visual Merchandiser
Crocs HK Limited
01.2010 - 04.2011
- Visual Merchandise (HK and China market)
- Regular visit stores for maintaining and following VM standard
- Established VM memos for promotions and monthly displays to streamline communication
- Create and develop new display fixture
- To work closely with regional VM team, retail team, operation Team and market team
- To work closely with shop-floor staff to ensure VM guideline
- Monitored and handled display installations to ensure consistency with VM guidelines
- Control and re-order retail and wholesale fixture
- Developed training curriculum for visual merchandising skills
- Handle training VM skills and color arrangement to new and senior shop-front staff
- Executed graphic design for promotional materials
- Create artwork of all Promotion POPs, seasonal image/visual posters
Visual Merchandiser
Millie’s Company Limited
04.2007 - 09.2009
- Visual Merchandise (HK market)
- Create window concept and artwork of in-store display and window display
- Develop merchandising concepts and seasonal guidelines for regions
- Visited stores regularly to maintain VM standards and ensure compliance
- To establish VM memo and guideline for promotions and monthly display
- Create and develop new display fixture (hanging bag stand, riser and highlight props)
- To work closely with shop-floor staff to ensure VM guideline
- Handle and monitor the display installations
- Controlled and re-ordered retail and wholesale fixtures to support merchandising needs
- Developed visual merchandising training programs for store staff.
- To establish VM training tools
- Conduct training VM skills and color arrangement to new and senior shop-front staff
- Educate and ensure HK and China retail staff to maintain VM guidelines
- Updated VM training tools to enhance staff understanding of visual merchandising guidelines
- Graphic design
- Design BCBGirls, HP, Millie’s and Scholl in-store POP and outdoors Visual area seasonally
- Create concept and artwork of Promotion POPs
- (Female Footwear Brand: Millie’s, ELLE, Hush Puppies, BCBGirls and Scholl)
Visual Merchandiser
Left and Right Limited
05.2005 - 04.2007
- Designed visual elements to enhance marketing materials.
- Create concept and artwork of In-store visuals (Poster, Message board)
- Developed concepts and artwork for promotional POPs, enhancing seasonal and sale visibility
- Create concept and artwork of Promotion POPs (Seasonal, Sale period)
- Visual Merchandise (Retail and wholesale dept)
- Regular visit stores for maintain and follow VM standard
- Conducted regular store visits to maintain and ensure adherence to VM standards
- Created and developed new display fixtures, including hanging bag stands, risers, and highlight props, to enhance product presentation
- Control and re-order retail and wholesale fixture
- Create and develop new display fixture (hanging bag stand, riser and highlight props)
- Sourcing VM equipment materials, window materials and uniform
- (Footwear distributor, Brand: G.H. Bass, K-Swiss and Keen)
Visual Merchandiser
Hunters Leatherwear Limited
09.2001 - 10.2004
- Ensured consistent brand image across all marketing and product materials.
- Developed packing design concepts, including brand packing, gift sets, ribbons, and hanger tags, to enhance product presentation.
- Designed annual seasonal graphic packages, including promotional POP, posters, message boards, and magazine & newspaper ads, to support marketing initiatives.
- Created concepts for in-store and window displays to engage customers and reflect brand identity.
- Create and develop new display fixture (hanging bag stand, riser and highlight props)
- Work closely and communicate between in stores and marketing team
- Source VM equipment and window display materials
- Created innovative product designs to enhance brand appeal and customer experience.
- Create concept and design Wallets monthly collection
- Create concept and design Gift and premium (handbag, coin bag)
- (Handbag Brand: Fion, Simbolo, Marie Claire)
Ass. Visual Merchandiser
Embry (H.K.) Limited
10.1999 - 06.2001
- Developed visual concepts for branding and marketing.
- Developed packing design concepts for products, enhancing brand presentation and consumer appeal.
- Designed seasonal graphic packages annually, including promotional materials for point of purchase, posters, message boards, and ads in magazines and newspapers.
- Visual Merchandise (retail, SIS and wholesale)
- Created concepts for in-store and window visual merchandising displays, driving customer engagement and showcasing product features.
- Manage in-store & window installation
- Source VM equipment and window display materials
- Work closely and Communicate between in department stores, marketing, operation & VM team
- Collaborated with team to design underwear collections.
Displayer
Sportshouse
11.1997 - 09.1999
- Executed promotional activities to enhance brand visibility
- Developed concepts and artwork for window displays and in-store POP to enhance visual appeal
- Executed promotions for Christmas, New Year, and sales events.
- Developed visual concepts for various design projects
- Designed seasonal graphic packages annually, including promotional POP, posters, message boards, and magazine ads
- Implemented visual merchandising plans for retail and wholesale environments
- Visual Merchandise (retail and wholesale)
- Create seasonal Graphic package yearly (Promotion POP, Poster, Message board, Magazine & newspaper ads…)
- (Footwear Multi-Brand Distributor, Brand: Birkenstock)
Education
Certificate - Diet and Nutrition for Complementary Therapists
VTCT (ITEC)
Singapore01.2024
British Council
Singapore01.2013
British Council
Hong Kong01.2011
Ikenobo Japanese Flower Arranging Certificate Course
Hong Kong01.2009
Wall Street Institute (School of English)
Hong Kong01.2004
Adverting Photographer General Training Course
Hong Kong01.2002
Diploma - Graphic
First Design School
Hong Kong01.2000
Lui Ming Choi Lutheran Evening College
Hong Kong01.1997
Yan Chai Hospital Lim Por Yen Secondary School
Hong Kong01.1996
Skills
Visual merchandising strategy
Graphic design software
Digital design tools
Team management
Organizational skills
Prioritization
Multitasking
Problem-solving
Excellent communication
Teamwork and collaboration
Leadership skills
Flexible and adaptable
Customer service
Friendly, positive attitude
Certification
1991 - 42nd Hong Kong Schools Music and Speech Festivals – Solo Choral Speaking, Excellent Awards
Interests
Cooking
Foodie tasting
Ceramics
Timeline
Visual Merchandising Lead, Asia
Crocs Singapore Pte Ltd.
09.2022 - 09.2026
Regional APAC Visual Merchandising Manager
Crocs Singapore Pte Ltd.
01.2016 - 09.2022
Regional Visual Merchandising Executive
Crocs Singapore Pte Ltd.
04.2012 - 09.2016
Regional Visual Merchandising supervisor
Crocs Asia
04.2011 - 04.2012
Visual Merchandiser
Crocs HK Limited
01.2010 - 04.2011
Visual Merchandiser
Millie’s Company Limited
04.2007 - 09.2009
Visual Merchandiser
Left and Right Limited
05.2005 - 04.2007
Visual Merchandiser
Hunters Leatherwear Limited
09.2001 - 10.2004
Ass. Visual Merchandiser
Embry (H.K.) Limited
10.1999 - 06.2001
Displayer
Sportshouse
11.1997 - 09.1999
Certificate - Diet and Nutrition for Complementary Therapists
VTCT (ITEC)
British Council
British Council
Ikenobo Japanese Flower Arranging Certificate Course
Wall Street Institute (School of English)
Adverting Photographer General Training Course
Diploma - Graphic
First Design School
Lui Ming Choi Lutheran Evening College
Yan Chai Hospital Lim Por Yen Secondary School