A seasoned leader in the hospitality industry, I spearheaded strategic initiatives at HHG Hospitality Group, enhancing operational efficiency and profitability. My expertise in financial management and organizational leadership, coupled with a track record of fostering inclusive cultures and driving revenue growth, positions me as a dynamic force for achieving bottom-line results.
Overview
34
34
years of professional experience
Work History
Chief Executive Officer
HHG Hospitality Group Gmbh/Alpha Mike Design Pte
01.2022 - Current
Established foundational processes for business operations.
Negotiated favorable contracts with suppliers and vendors, ensuring cost-effective procurement processes.
Identified new revenue generation opportunities to maximize bottom-line profitability.
Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
Insuring that hotel asset management planning and execution are maintained properly and producing the desired financial results
Strategic planning of HHG acquisition that includes preparing related reports(feasibility, financial, valuation) and presenting and development opportunities to stakeholders.
Stayed current with industry trends and monitors strength and weakness of competition, explores new business opportunities, develops business plans designed to maximize property customer satisfaction, profitability, and ensures property business plans are aligned with hotel's business strategies
A cultured mindset of continuous improvement and service excellence to be fostered to provide best-in-class services and profitable outcome for the business.
Group General Manager (Pre-opening)
Utopia Development Corporation, Phuket
01.2020 - 12.2020
Delivered consistent on-time project completions with effective resource allocation and time management strategies.
Reduced operational costs, identifying areas for improvement and implementing cost-saving measures.
Established standardized policies and procedures for increased consistency across departments.
Increased overall efficiency by streamlining group management processes and implementing new systems.
Enhanced team collaboration by fostering a positive work environment and promoting open communication.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Assisted in recruiting, hiring and training of team members.
Cluster General Manager
Singa Management - Phuket / Bangkok
06.2018 - 12.2019
Established successful partnerships with local businesses to generate additional revenue streams and increase brand awareness.
Enhanced overall hotel performance by implementing strategic plans and monitoring key performance indicators.
Negotiated advantageous contracts with suppliers to secure the best possible pricing and terms for various products and services.
Spearheaded sustainability initiatives aimed at reducing the environmental impact of hotel operations while also enhancing the guest experience.
Improved employee morale and reduced turnover by fostering a positive work environment through open communication channels and recognition programs.
Implemented innovative marketing strategies to drive occupancy rates during low season periods.
Fostered relationships with key stakeholders including owners, investors, vendors, community leaders, and industry professionals at networking events or conferences.
General Manager
Amara Sanctuary Resort Sentosa
03.2017 - 04.2018
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Developed and implemented strategies to increase sales and profitability.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Increased occupancy rate from 47% to 61% in 12 days through channel distribution by monitoring several times per day.
Improved our engagement with all OTA's and saw an increase of 300%
Improved ASRS (MPI) from 10th to 5th position on Sentosa Island
Since opening 10 years ago, achieved the highest GOP FY2017, revenue exceeding SGD 17 mill.
As a Heritage Hotel on Sentosa Island, implemented various tour exploration on the property to WWII underground bunkers, Officer's quarters conversion to hotel rooms and WWII cannons
Added more wedding venues and theme concept that contributed more take-up rate for wedding confirmations.
Signed a MSA and MOU between ASRS and Deloitte University for 2 yrs for university to use Amara Sanctuary as their main university for DUAP program's that contributed a minimum revenue of SGD 1 mill per month (Rooms, F & B and function rooms).
Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
General Manager (Pre-opening)
Swiss-belhotel Lagoi Bay, Bintan
08.2014 - 01.2017
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Developed and implemented strategies to increase sales and profitability.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Formulated policies and procedures to streamline operations.
Implemented operational strategies and effectively built customer and employee loyalty.
Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
Analyzed market trends and competitor activities to create competitive advantages.
Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities(eg. Iron Man & Spartan)
Interacted well with customers to build connections and nurture relationships.
Managed purchasing, sales, marketing and customer account operations efficiently.
General Manager (Pre-opening)
Centara Hotel & Convention Centre, Khon Kaen
07.2012 - 07.2014
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Developed and implemented strategies to increase sales and profitability.
Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
Formulated policies and procedures to streamline operations.
Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
Launched a wedding fashion show that saw 25 wedding agreements sign-up on that particular day.
General Manager
Miracle Grand & Convention Centre, Bangkok
06.2010 - 07.2012
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Formulated policies and procedures to streamline operations.
Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
Introduced new methods, practices, and systems to reduce turnaround time.
Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets such as the implementation of 2nd convention centre named "ASAWIN" convention, expansion of F & B outlets and revamped of VIP Miracle lounges at Suvarnabhumi airport and Don Mung airport.
Director of Operations (Pre-opening)
Marina Bay Sands
04.2008 - 05.2010
Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
Developed systems and procedures to improve operational quality and team efficiency.
Monitored capital expenditure budget of SGD 20 million and utilized operational resources.
Oversaw day-to-day production activities in accordance with business objectives.
Collaborated with senior management to develop and execute long-term corporate goals and objectives.
Monitored office workflow and administrative processes to keep operations running smoothly.
Negotiated with vendors, suppliers and other stakeholders to acquire mutually beneficial contracts and agreement.
Delivered exceptional customer experiences by implementing strategies focused on meeting evolving needs and expectations.
Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
Improved operational efficiency by streamlining processes and implementing innovative solutions.
Enhanced employee engagement by developing training programs, fostering a collaborative culture, and promoting professional development opportunities.
Championed quality assurance efforts by establishing rigorous standards and monitoring adherence to maintain high levels of service delivery.
General Manager (Pre-opening)
Sofitel Vinpearl Resort, Nha Trang
06.2006 - 03.2008
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Focused on the opening of 600 room accommodation, 10 F & B restaurants, Discotheque, 10 retail shops, water sports, roller coaster, carousels, evolution bumper car, 3D visual games, 3D action cineplex, an amphitheatre and a 18-hole golf course.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
Trained and guided team members to maintain high productivity and performance metrics.
Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Managed purchasing, sales, marketing and customer account operations efficiently.
Reported issues to higher management with great detail.
Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
Executive Assistant Manager
Fortuna Hotel, Hanoi
02.2004 - 05.2006
Streamlined office operations by implementing efficient administrative processes and procedures.
Contributed to business development efforts by identifying potential leads, tracking industry trends, and supporting sales team activities.
Reduced expenses by negotiating vendor contracts and carefully monitoring departmental budgets.
Liaised with internal departments and external partners to resolve challenges, streamline processes, and foster positive working relationships.
Safeguarded sensitive information with strict adherence to confidentiality policies and document management protocols.
Supported executive decision-making by conducting thorough research and presenting findings in concise reports.
Handled confidential and sensitive information with discretion and tact.
Supported business and hospitality needs of corporate partners and staff during meetings and company events.
Director of Food and Beverage
Holiday Inn Park View
06.1997 - 01.2004
Spearheaded staff development initiatives including ongoing training programs focused on customer service excellence, upselling techniques, and product knowledge enhancement.
Championed the integration of technology in daily operations, streamlining processes and enhancing overall guest experience.
Revolutionized food presentation techniques resulting in visually appealing dishes that garnered positive reviews from patrons.
Implemented sustainable practices in line with corporate social responsibility guidelines, reducing environmental impact while maintaining quality standards.
Increased overall guest satisfaction by revamping menus and introducing innovative food and beverage offerings.
Maximized profitability with cost control measures, optimizing purchasing processes and reducing waste.
Expanded catering services portfolio by identifying niche markets for growth opportunities within the local area.
Launched successful special events programming to drive additional revenue streams during off-peak times.
Coordinated seamless event execution for both small-scale gatherings and large-scale banquets or conferences.
Collaborated with executive leadership to establish long-term goals and strategic plans for the food and beverage department.
Enhanced revenue growth by developing strategic marketing campaigns targeting local and regional clientele with turnover in F & B as follows:
i. 2001: SGD 7.8 million
ii. 2002: SGD 6.4 million (9/11)
iii. 2003: SGD 6.9 million (SAR)
Ensured compliance with all health and safety regulations, maintaining impeccable inspection records throughout tenure.
Worked with qualified chef to diversify menu with new offerings.
Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
Maintained sound financial footing by overseeing department profit, loss and budgeting.
Maintained kitchen cleanliness and sanitation through correct procedures and scheduled cleaning of surfaces and equipment.
Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
Analyzed sales data to identify trends and adjust purchasing decisions accordingly.
Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
Coordinated with catering staff to deliver food services for special events and functions.
Food and Beverage Manager
York Hotel
10.1992 - 06.1997
Managed inventory effectively, reducing waste and optimizing stock levels.
Developed staff training programs to enhance service skills and increase overall efficiency.
Resolved customer complaints involving food or beverage quality and service.
Maintained highest standards for beverage quality and service.
Organized successful special events that contributed to increased sales figures (Penang Hawker's fair)
Improved customer satisfaction by implementing innovative food and beverage menu options.
Coordinated daily and nightly shift safety and sanitation procedures for bar areas and entire restaurant.
Assisted in financial management tasks such as budget planning, forecasting revenue projections, and monitoring expenses closely.
Collaborated with chefs and kitchen staff to ensure high-quality food preparation and timely delivery to customers.
Worked closely with marketing teams on promotional activities that generated increased foot traffic.
Selected wine, beer and alcohol products based on customer feedback and local product availability.
Enhanced the dining experience by incorporating local flavors into the menu offerings.
Assistant Manager of Operations
Sheraton Towers
10.1990 - 09.1992
Managed daily operations, delegating tasks appropriately to ensure smooth functioning of the facility.
Taught employees how to collaborate on daily job tasks and achieve service targets.
Coordinated with General Manager in different operational issues and promotional activities.
Mentored new hires, guiding them through their roles while providing ongoing support for professional growth opportunities.
Education
Bachelor of Hotel Management - Hospitality Administration And Management
Griffith University
Australia
08.2006
Diploma in Hotel Management - Hotel Management
Singapore Hotel Association And Training Institute
Cluny Road
04.1994
Skills
Organizational Leadership
Executive Leadership
Risk Management
Staff Management
Operational leadership
Strategic Planning
Project Management
Administrative Leadership
Operational Efficiency
Financial Management
Profit & Loss
Timeline
Chief Executive Officer
HHG Hospitality Group Gmbh/Alpha Mike Design Pte
01.2022 - Current
Group General Manager (Pre-opening)
Utopia Development Corporation, Phuket
01.2020 - 12.2020
Cluster General Manager
Singa Management - Phuket / Bangkok
06.2018 - 12.2019
General Manager
Amara Sanctuary Resort Sentosa
03.2017 - 04.2018
General Manager (Pre-opening)
Swiss-belhotel Lagoi Bay, Bintan
08.2014 - 01.2017
General Manager (Pre-opening)
Centara Hotel & Convention Centre, Khon Kaen
07.2012 - 07.2014
General Manager
Miracle Grand & Convention Centre, Bangkok
06.2010 - 07.2012
Director of Operations (Pre-opening)
Marina Bay Sands
04.2008 - 05.2010
General Manager (Pre-opening)
Sofitel Vinpearl Resort, Nha Trang
06.2006 - 03.2008
Executive Assistant Manager
Fortuna Hotel, Hanoi
02.2004 - 05.2006
Director of Food and Beverage
Holiday Inn Park View
06.1997 - 01.2004
Food and Beverage Manager
York Hotel
10.1992 - 06.1997
Assistant Manager of Operations
Sheraton Towers
10.1990 - 09.1992
Bachelor of Hotel Management - Hospitality Administration And Management
Griffith University
Diploma in Hotel Management - Hotel Management
Singapore Hotel Association And Training Institute
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