Patrick O'Brien

Responsible for driving strategy, execution, and management of all B2B sales efforts.

• Planned and executed the go to market sales strategy across Aust, NZ & UK.
• Performed market and competitor analysis to identify product market fit.
• Client relationship management.
• Designed internal sales processes and systems to optimise sales activity.
• Cross functional team collaboration.
• Successfully built and scaled sales pipeline from scratch with minimal support outside of cold outbound.
• Used Data driven approach to support marketing & sales efforts.

• Responsible for GA's revenue growth across APAC.
• Tasked with building, nurturing and managing sales teams across APAC including coaching, training and employee development along with analytical, forecasting, and people management skills.

Responsibilities include:
- Full ownership and responsibility for sales targets across APAC.
- Development and management of the sales team, Hiring and ongoing development of new and existing sales team members.
- Development and implementation of sales strategy.
- Ensuring consistent, high performance across all key sales metrics.
- Managing complex lead and opportunity pipelines to meet and exceed targets.
- Work closely with cross-functional team leaders across marketing and operations to ensure targets are met and students achieve their desired outcome.

- Data driven weekly reporting to focus on where improvements can be made, to support marketing and sales success.

Key Accomplishments

• Achieved targets and delivered $20 million+ revenue for the region annually.
• Built and scaled GA's B2C inside sales teams across APAC (Australia, Singapore, Thailand and Malaysia).
• Hired, coached and mentored #1 Sellers within global admissions team.
• Supported multi-million dollar enterprise deals whilst also delivering on targets and overseeing B2C efforts.

- Managed / serviced both large agency and direct portfolio of clients.

- BD and sourcing new clients.

- Managed a team of coordinators, in charge of team development.