PATCHANUN SRIPRACHAN
Summary
Proficient Cosmetologist with many years of experience in providing a wide range of beauty services. Passionate about enhancing clients' appearance and boosting their confidence through personalized beauty. Skilled in the latest techniques and trends, maintaining high standards of hygiene, and delivering exceptional customer service.
Due to various work experiences throughout many years It made me understand every roles and responsibilities of each department so I can see opportunities for cooperation to lead the organization to create new success and achieve the goals as well.
Overview
15
15
years of professional experience
Work History
National Makeup Artist: YSL
L'Oreal (Thailand) Limited
07.2023 - Current
- Makeup Coaching: Plan and create the makeup training modules for all beauty advisors and team members, such as NPD training, upskilling makeup practice, and beauty technology.
- Specialist techniques and knowledge: Producing and sketching design ideas for make-up looks.
- Teamwork: Ensuring continuity in make-up and liaising with other members of the design team to ensure the overall look.
- Enthusiastic and active person: Maintaining an up-to-date knowledge of available make-up and beauty.
- Attended trade shows, conventions, workshops and seminars related to cosmetology field.
- Designed customized makeup looks to meet client specifications and satisfaction.
- Researched current trends in beauty industry while staying informed about new technologies available.
- Represent the brand's philosophy and DNA.
- Scheduled appointments and managed client consultations efficiently.
Field Sales Executive: IPSA
Shiseido (Thailand) Co., Ltd.
04.2021 - 03.2023
- Accomplished sales goals by engaging customers, delivering top-notch service and promoting special items.
- Maximized sales by keeping areas tidy, fully stocked and correctly priced.
- Analyzed sales data to identify areas needing improvement in order to maximize sales potential.
- Partnered with store leadership team to learn and understand management processes and reports.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Developed and implemented strategies to increase customer satisfaction with point of sale services.
- Collaborated with upper management in developing long-term strategies for successful operation of points of sales.
- Directed and coordinated products, services and sales activities.
- Coordinated with logistics teams, back office, front-line staff, and department stores to ensure timely delivery of products to customers.
- Maintained accurate records of all sales activities including visits, follow-ups, presentations, quotes.
- Collaborated with management to determine key tasks and delegate to staff members.
- Support the POS (Cegid) program for frontline operations. Utilized various software and tools to streamline processes and optimize performance.
- Paperwork and documents, ex. MDG file, ES & CP phasing, sale orders, profit and loss statement for special order, commission, and incentive, etc.
Marketing Coordinator: BOBBI BROWN
Estée Lauder (Thailand) Company Limited
10.2009 - 12.2012
- Organized and maintained a marketing calendar to ensure timely execution of campaigns and initiatives.
- Facilitated internal communication to ensure alignment on marketing objectives and strategies.
- Monitored responses to promotional content, adjusting messages to achieve objectives.
- Collaborated closely with internal teams, including the marketing team, sales, operations, and controller, to ensure alignment of overall objectives across departments.
- Coordinated marketing events for showcasing product and service offerings.
- Coordinated and executed promotional events, ensuring alignment with overall marketing objectives.
- Monitored competitors' activities to stay ahead of industry trends.
- Document & POS support.
Education
Associate of Science - Faculty of Commerce And Accountancy: Marketing
Chulalongkorn University
Bangkok, Thailand05-2009
High School Diploma -
Satriwithaya School
Bangkok, Thailand05-2005
Skills
- Makeup and Beauty Skills
- Color principles and creativity ideas
- Knowledge of the beauty and fashion industry
- Coaching and Training Skills
- Customer consulting
- Presentations and demonstrations
- Staff management, project management
- Sales strategy
- P&L management
- Market analysis, competitor analysis, customer acquisition
- Creative direction
- Software and Programs: Microsoft Office, Cegid, SAP, etc
Languages
thai
First Language
English
Upper Intermediate (B2)
B2
Timeline
National Makeup Artist: YSL
L'Oreal (Thailand) Limited
07.2023 - Current
Field Sales Executive: IPSA
Shiseido (Thailand) Co., Ltd.
04.2021 - 03.2023
Marketing Coordinator: BOBBI BROWN
Estée Lauder (Thailand) Company Limited
10.2009 - 12.2012
Associate of Science - Faculty of Commerce And Accountancy: Marketing
Chulalongkorn University
High School Diploma -
Satriwithaya School
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