Pankaj Sunny Rai
Summary
Results-driven Sales & Rental Manager with a proven track record of consistently increasing company revenue and fostering client loyalty. Skilled in customer acquisition, operational efficiency, and networking within multinational environments. Adept at problem-solving and team collaboration, committed to contributing expertise to achieve organizational success.
Sales professional with strong track record in driving revenue growth and market expansion. Known for strategic planning, effective team leadership, and fostering high-performance cultures. Expert in client relationship management, negotiation, and delivering results in dynamic environments. Adaptable and reliable, excelling in collaborative settings to meet evolving business needs.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Sales Director
Quality Air Solutions Pte Ltd / Yihui Metals Pte Ltd
05.2024 - Current
- Developed and executed sales strategies to achieve business growth and exceed revenue targets
- Led, mentored, and motivated a high-performing sales team, ensuring optimal performance and professional development
- Managed sales forecasting, budgeting, and reporting to ensure alignment with overall business objectives
- Established and nurtured key relationships with high-value clients, driving customer retention and satisfaction
- Analyzed market trends and competitor activities to identify new business opportunities and adjust sales strategies accordingly
- Collaborated with marketing, product, and leadership teams to ensure seamless execution of sales initiatives
- Negotiated and closed complex contracts with major clients, achieving a significant increase in market share
- Oversaw the recruitment, training, and performance management of the sales team to maintain a productive and motivated workforce
- Implemented CRM systems and other sales tools to streamline processes, resulting in improved efficiency and data-driven decision-making
- Consistently exceeded sales goals, leading to a 48% increase in annual revenue
Sales, Rental & Marketing Manager
Hyster-Yale Lift Trucks Singapore
02.2019 - 04.2024
- Executed sales and marketing strategies to increase revenue
- Maintained compliance with regulatory requirements through accurate documentation
- Improved asset management processes and implemented cleanliness standards
- Resolved customer disputes, enhancing retention and expanding the customer base
- Partnered with sales teams to identify critical growth accounts
- Analyzed operational metrics to optimize ROI and recommended strategic adjustments
- Coordinated inventory management and logistics to ensure seamless operations
- Led and managed a high-performance sales team of 8 driving strategic planning, and performance monitoring and coaching to exceed sales targets
- Delivered training programs and development initiatives to enhance team skillsets to enhance team skillsets and productivity
- Managed used truck for dealers in Taiwan, Philippines and Vietnam
- Successfully planned special events, including lotteries and project tours, leading to increased client engagement
- Maximized rental income through effective cost management
- Increased market share by 14% within the 2nd year
Business Development & International Account Manager
Crown Equipment Singapore
04.2016 - 01.2019
- Collaborated with sales managers to develop strategic growth initiatives
- Retained 80% of existing clients and onboarded 45 new clients, significantly increasing revenue
- Negotiated favorable terms with third-party logistics providers
- Surpassed rental targets: 147 units (2016), 180 units (2017), 164 units (2018)
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
- Collaborated closely with cross-functional teams to develop and execute successful product launches in international markets.
- Strengthened client relationships by effectively addressing concerns and providing tailored solutions.
- Elevated sales performance by developing compelling presentations that effectively demonstrated the value proposition of the company''s products and services.
Sales Manager
Tiong Woon Tower Crane
04.2014 - 04.2016
- Generated leads and managed client relationships
- Conducted product presentations and facilitated sales negotiations
- Coordinated with engineers and government bodies for project approvals
- Prepared the site layout in Autocad, determined the tower crane position, determined tie-back locations, annotated and dimensioned the drawing and generated PDF for PE and AE approval
- Managed complex projects, including Changi Airport Terminal 4, Crown Hotel Extension, Bukit Batok, Seng Kang, Woodlands BTO projects and Alexandra Central Mall
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Attended industry events and conventions to expain sales opportunities.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
Quality Control & Shift Lead
Chiyoda Singapore (ExxonMobil: Singa Project)
01.2012 - 03.2014
- Coordinated site operations and ensured adherence to quality standards
- Conducted audits and resolved quality issues to maintain compliance
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
- Created and managed project plans, timelines and budgets.
- Observed packing operations to verify conformance to specifications.
- Generated reports detailing findings and recommendations.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Devised and implemented processes and procedures to streamline operations.
- Evaluated customer needs and feedback to drive product and service improvements.
- Collected, arranged, and input information into database system.
- Frequently inspected production area to verify proper equipment operation.
Safety Superintendent
Frontken Projects (ExxonMobil: Singa Project)
11.2011 - 01.2012
- Implemented safety protocols and conducted regular site inspections
- Organized safety training sessions and developed emergency response plans
- Supervised team of 20 site personnel and 2 safety coordinator during shift.
Purchasing & Logistics Manager
SPCO Holdings Pte Ltd
01.2010 - 10.2011
- Managed procurement, logistics, and safety operations
- Supervised a team of 20 drivers, ensuring timely and efficient deliveries
Sales Manager
JPN Industrial Trading Pte Ltd
05.2005 - 11.2009
- Oversaw sales and rental of construction equipment
- Managed logistics and coordinated services across multiple markets
- Managed Indonesia, Pakistan, Malaysia and Russia market
- Generated $2.3M in sales in 2007, maintaining consistent growth across years
- Drove sales by developing multi-million dollar contract sales.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Facilitated business by implementing practical networking techniques.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Education
MBA - Business Administration
University of Roehampton
Singapore04.2026
High School Diploma -
Lithan Academy
Singapore05-2025
Postgraduate Diploma in Business Administration - Business Administration
University of Roehampton
Singapore02.2022
Higher Nitec in Marine & Offshore Technology - Marine & Offshore Technology
Yishun ITE
Singapore01.2015
NITEC in Precision Engineering - Precision Engineering
Ang Mo Kio ITE
Singapore01.2012
High School Diploma -
TMC Educational Group
Singapore01.2007
Skills
- Inventory Management Systems
- Customer Relationship Management (CRM) Tools
- Strategic Planning and Analysis
- Multilingual Communication (Chinese, Hindi, English, Hokkien)
- Sales strategies
- Networking and relationship building
- Presentations and public speaking
- Goals and performance
Certification
- Advanced Workplace Safety and Health
- Construction Manager Safety Course
- Advanced AutoCAD Drafting
- Various safety supervisor certifications (e.g., Confined Space, Working at Height)
- Aircon Maintenance
- Advance Aircon Maintenance
- Food Safety
Accomplishments
- Gold Medallist, National Taekwondo Championships (Senior Male Heavyweight)
- Participated in XXI SEA Games, Kuala Lumpur (Taekwondo)
- Commander’s Award for Outstanding Arrest | Singapore Police Force
- Taekwondo certifications and diplomas from global federations
- Participated in SEA Games
- Participated in Taekwondo World cup and won a silver
- Industry and government organizations for networking and professional development
Languages
Chinese
Hindi
English
Hokkien
Personal Information
Citizenship: Singapore Citizen
Timeline
Sales Director
Quality Air Solutions Pte Ltd / Yihui Metals Pte Ltd
05.2024 - Current
Sales, Rental & Marketing Manager
Hyster-Yale Lift Trucks Singapore
02.2019 - 04.2024
Business Development & International Account Manager
Crown Equipment Singapore
04.2016 - 01.2019
Sales Manager
Tiong Woon Tower Crane
04.2014 - 04.2016
Quality Control & Shift Lead
Chiyoda Singapore (ExxonMobil: Singa Project)
01.2012 - 03.2014
Safety Superintendent
Frontken Projects (ExxonMobil: Singa Project)
11.2011 - 01.2012
Purchasing & Logistics Manager
SPCO Holdings Pte Ltd
01.2010 - 10.2011
Sales Manager
JPN Industrial Trading Pte Ltd
05.2005 - 11.2009
MBA - Business Administration
University of Roehampton
High School Diploma -
Lithan Academy
Postgraduate Diploma in Business Administration - Business Administration
University of Roehampton
Higher Nitec in Marine & Offshore Technology - Marine & Offshore Technology
Yishun ITE
NITEC in Precision Engineering - Precision Engineering
Ang Mo Kio ITE
High School Diploma -
TMC Educational Group
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