Summary
Overview
Work History
Education
Skills
Timeline
Generic

PAN SHIYU

Product Manager
Singapore

Summary

Owned the content moderation framework for Shopee Video across both video and AI-generated content (AIGC) domains, encompassing moderation-process architecture, the machine-learning model lifecycle, and platform tooling. Delivered over 100 product initiatives spanning 8 regional markets.

Overview

6
6
years of professional experience

Work History

Product Manager

Shopee - Content Trust & Safety
08.2022 - Current

1. Trust & Safety Process Architecture (Video & AIGC)

  • End-to-End Moderation Pipeline: Architected and progressively refined moderation pipelines covering detection, risk tiering, enforcement, report, and appeal, built on unified infrastructure governing both safety moderation and labelling workflows across 8 markets (ID/VN/TH/PH/MY/BR/SG/TW).
  • Policy Strategy & Governance: Formulated and standardised policies for content safety and labelling. Acted as the primary liaison to align cross-functional stakeholders (Business, Local, and Operations). Proactively adjusted and iterated policies in response to evolving business needs, emerging content trends, and regulatory shifts to ensure long-term platform health.
  • AIGC Content Safety: Identified and catalogued potential risk categories inherent to AIGC content (e.g., religiously offensive content, IP infringement); designed and deployed ‘Moderation-before-Delivery’ pipelines ensuring all AI-generated images and videos are intercepted and reviewed before reaching users, safeguarding platform reputation from unvetted AIGC risk.
  • Copyright Compliance & Audio Safety (Key Project): Owned the end-to-end development of an automated audio copyright detection system to mitigate platform legal risks and potential financial liabilities. Designed and implemented a closed-loop enforcement workflow, enabling automated actions such as video muting or content restriction upon detection of copyright violations, ensuring platform-wide compliance with intellectual property regulations.

2. Models Construction of Content Safety & Content

  • Full Lifecycle Ownership: Governed conception, iteration, evaluation, and deployment for 10+ safety and content understanding models. Partnered cross-functionally with algorithm and engineering teams to translate policy requirements into model specifications and drive iterative performance improvement.
  • LLM & Agent-Powered Moderation: Piloted and deployed LLM classification to resolve hard cases beyond traditional MOE model capability, improving accuracy by 20% over baseline. Designed an agent-based workflow to automatically collect, organise, and summarise moderation cases, generating structured training data to support continuous model iteration.
  • Continuous Evaluation Loop: Established model-evaluation queues and machine-result QA process, instituting a continuous loop of deployment, evaluation, and recalibration.
  • Model-Driven Automation Reducing Moderation Manpower: Elevated fully automation (model auto-labelling without human moderation) from full manual review to 90%+ automation rate across 8 markets, substantially reducing manual moderation manpower while ensuring safety risk was never compromised for efficiency gains.

3. Moderation & Operations Platform Development

  • Moderation Platform and Iteration: Built and iterated the core moderation platform to improve reviewer efficiency and decision quality, including designing queues and interfaces based on the requirements of different tasks.
  • Operation Platform Iteration: Built and iterated internal operations tools to improving manual operational efficiency across markets, including multilingual policy configuration, moderation results revision, quality arbitration, etc.
  • Cross-Functional Delivery: Partnered closely with local teams, operations, business/marketing across 8 markets to gather requirements, align on priorities, and ship platform capabilities at scale. Used data-driven analysis of reviewer performance and operational pain points to inform roadmap prioritisation.

Industry Application Intern

Tencent – CSIG – Intelligent Healthcare Data Center Team
12.2021 - 03.2022

Responsible for industry research on single-disease quality control and reporting system.

Product Manager Intern

Tencent – CDG – Anti-money Laundry Product Team
06.2021 - 09.2021

Contribute to the sanction module construction of the TenPay anti-money laundering system.

Product Manager Intern

Baidu – Natural Language Processing – PaddleHelix
11.2020 - 03.2021

Owned the construction and iteration of the PaddleHelix biocomputing platform.

Education

Master of Science - Biomedical Engineering

Southeast University (Published 2 Papers On SCI)
04.2001 -

Exchange Program -

Israel Institute of Technology
08.2019

Bachelor of Science - Biomedical Engineering

Southeast University
04.2001 -

Exchange Program -

The University of Hong Kong
08.2017

Skills

KPI tracking

Product strategy

Product lifecycle management

Teamwork and collaboration

Data analytics

Data-driven decision making

Timeline

Product Manager

Shopee - Content Trust & Safety
08.2022 - Current

Industry Application Intern

Tencent – CSIG – Intelligent Healthcare Data Center Team
12.2021 - 03.2022

Product Manager Intern

Tencent – CDG – Anti-money Laundry Product Team
06.2021 - 09.2021

Product Manager Intern

Baidu – Natural Language Processing – PaddleHelix
11.2020 - 03.2021

Master of Science - Biomedical Engineering

Southeast University (Published 2 Papers On SCI)
04.2001 -

Bachelor of Science - Biomedical Engineering

Southeast University
04.2001 -

Exchange Program -

Israel Institute of Technology

Exchange Program -

The University of Hong Kong
PAN SHIYUProduct Manager