OZDEN ARIT
REGIONAL BRAND & INNOVATION MANAGER
Kartal
Summary
Experienced Regional Brand and Innovation Manager at Kellogg's with a proven track record of driving brand growth and leading innovation initiatives across diverse markets. Adept at developing and executing strategic marketing plans that align with global objectives while addressing local market needs. Skilled in leveraging data-driven insights to inform decision-making, optimize product development, and enhance consumer engagement. Known for strong leadership, collaborative teamwork, and the ability to manage multiple projects effectively. Committed to fostering creativity and implementing process improvements to achieve outstanding results in a dynamic, fast-paced environment.
Overview
4
4
years of professional experience
Work History
Regional Brand & Innovation Manager
Kellogg Asia Pacific (Kellanova)
04.2023 - Current
- Brand Strategy Development: Lead the creation and implementation of brand strategies for the region, ensuring alignment with global brand vision and local market needs. Analyze market trends, consumer insights, and competitive landscape to inform strategic decisions. Develop and manage brand equity, ensuring consistent messaging and positioning across all touchpoints.
- Innovation Management: Drive the innovation pipeline, from concept development to product launch, ensuring alignment with brand strategy and consumer needs. Collaborate with R&D, marketing, and supply chain teams to bring new products to market efficiently and effectively.
Monitor and evaluate the performance of new product launches, using insights to optimize future innovation efforts. - Project Management: Lead cross-functional teams in the execution of brand and innovation projects, ensuring timely delivery and budget adherence. Coordinate with regional and global teams to ensure seamless integration of brand strategies across markets.
- Stakeholder Engagement: Build strong relationships with key stakeholders, including regional leadership, global brand teams, and external partners. Act as the brand ambassador, championing the brand internally and externally.
Bran Manager (RTEC - Pringles)
Kellogg Turkiye
01.2021 - 04.2023
- Brand Strategy & Execution: Develop and implement brand strategies for Cereal and Pringles, ensuring alignment with regional and global objectives.
Manage the full marketing mix, including pricing, promotion, and distribution strategies. - Market & Competitive Analysis: Monitor market trends, consumer insights, and competitive activities.
Prepare and present analysis reports to inform strategic decisions. - Innovation & Product Development: Support product development initiatives, including packaging and new product launches.
Collaborate with cross-functional teams to bring innovative products to market. - Budget Management: Manage and monitor marketing budgets, ensuring efficient allocation of resources to maximize ROI.
- Campaign Management: Lead the development and execution of ATL and BTL marketing campaigns.
Oversee in-store communication and shopper marketing activities. - Agency & 3rd Party Coordination: Work closely with agencies and third-party vendors to execute marketing campaigns.
Develop strong relationships to ensure effective collaboration and successful project outcomes.
Brand Manager
AJINOMOTO ISTANBUL
4 2017 - 1 2020
- Strategy Implementation: Develop and execute marketing, innovation, and communication plans for the assigned area.
- Market Analysis: Monitor market trends and competition, preparing data-driven analysis reports.
- Budget Management: Track and manage annual sales and marketing budgets.
- Product Development Support: Assist in the product development and packaging processes.
- Campaign Management: Oversee in-store and shopper communication for campaigns. Coordinate sampling, promotions, BTL and ATL projects with agencies.
- Agency Coordination: Build and maintain strong relationships with agencies and third-party vendors to ensure effective collaboration and successful project execution.
Education
MBA MARKETING -
YEDİTEPE UNIVERSITY
BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION -
ANADOLU UNIVERSITY
BACHELOR'S DEGREE IN PERSIAN LANGUAGE AND LITERATURE - undefined
ISTANBUL UNIVERSITY
ENGLISH AS A SECOND LANGUAGE COURSE -
SAN FRANCISCO STATE UNIVERSITY
HIGH SCHOOL - undefined
NİŞANTAŞI NURİ AKIN YDA
Skills
Strategic thinking
Data driven decision making
Creative problem solving
Collaborative team player
Effective communication
Motivational leader
Languages
Turkish
English
References
References available upon request
Timeline
Regional Brand & Innovation Manager
Kellogg Asia Pacific (Kellanova)
04.2023 - Current
Bran Manager (RTEC - Pringles)
Kellogg Turkiye
01.2021 - 04.2023
Brand Manager
AJINOMOTO ISTANBUL
4 2017 - 1 2020
MBA MARKETING -
YEDİTEPE UNIVERSITY
BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION -
ANADOLU UNIVERSITY
BACHELOR'S DEGREE IN PERSIAN LANGUAGE AND LITERATURE - undefined
ISTANBUL UNIVERSITY
ENGLISH AS A SECOND LANGUAGE COURSE -
SAN FRANCISCO STATE UNIVERSITY
HIGH SCHOOL - undefined
NİŞANTAŞI NURİ AKIN YDA
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