Ong Yoke Hwee Dave

• Company Overview: Coffee Academic Pte Ltd
• Developed and managed a regional budget, 30% increase in revenue
• Implemented promotional activities to increase sales, resulting in a 15% increase in brands awareness and a 10% increase in sales revenue
• Managing Distributor / Modern Trade Retailers across SEA
• Increased team sales by 20% through effective leadership and strategic planning
• Identified new market opportunities that led to a 15% increase in revenue
• Launched a marketing campaign that resulted in a 25% boost in customer engagement
• Manages key initiatives, projects and analysis to support company and franchise priorities
• Responsible for advisor engagement in programs that drive practice growth
• Managed day-to-day business operations and ensured efficient and profitable actions for a health foods franchise company
• Maintained store inventory ensuring an adequate supply of products and items necessary to operate the business
• Ensured company compliance with state and federal regulations to maintain licensure for continued operations
• Ensured all security policies, procedures, and OSHA regulations were recognized and enforced
• Hired, supervised, and trained a staff of eight employees involved in sales and customer service
• Delegated daily work activities for staff to include opening and closing procedures, preparation, setup, clean up, and maintenance
• Drafted, organized, and adjusted company work schedule allotting an adequate number of working hours per employee
• Lead and drive recruiting and onboarding for the territory
• Accountable for selling-in and sell-thru for both franchise and O&O store – planning and implementation of affiliate sales activities per the affiliate’s business model, process and systems
• Monitors daily sales and product performance, proposing proactive and corrective measures, such as targeted promotions, staff training, Create and execute tools that will aid in the monitoring of operations in the various territories via weekly reports, conference calls and qualitative analysis
• Works very closely with franchisee's Brand Manager and Operations Manager, internal partners (Allocation, Marketing, Merchandising and Visual) and contribute, in a positive manner, to the group to develop strong partnerships with the various members of the international team
• Development and maintenance of team tools, including marketing calendars by franchise, deliverables calendar, content calendar
• Own mobile P&L, including forecasting monthly and quarterly business reviews
• Drive Market Opportunities identification and Revenue maps
• Coffee Academic Pte Ltd

• Leading Travel Retails, Cross borders Business and direct Retailer (B2B) Importer and Distributor
• Managing DTR accounts; King Power – Thailand, Singapore-Lotte, Eraman Duty free- Malaysia, DUFRY Duty free- Cambodia, CDFG – China
• Managing Distributor/ Modern Trade Retailers across APAC, Greater China, and EU
• Developed and managed a regional budget, 50% increase in revenue
• Implemented promotional activities to increase sales, resulting in a 15% increase in brands awareness and a 10% increase in sales revenue
• Prepared and presented sales reports to senior management, providing insights and recommendations that resulted in a 10% increase in sales revenue and a 5% increase in market share
• Successfully sell in to APAC Modern-trade retailers
• Implemented CRM Sales force improving data accuracy by 80% and streamlining sales processes
• Developed strategic sales plans to penetrate 10 markets, leading to a 50% growth in revenue and 20% EBIT increase within the regions
• Established and maintained relationships with key customers, resulting in a 20% increase in customer retention and a 15% increase in customer satisfaction
• Implemented a customer feedback program that improved customer satisfaction scores by 10% and resulted in a 5% increase in repeat business
• Developed and implemented sales strategies to maximize market penetration
• Prepared quarterly business plans and monthly account reports
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Executed proven strategies to hit sales quota and help company achieve goals.

Report to Regional Director

• Delivering MC standard in service levels and in-store execution of all organized trade store in the unit
• Delivered the growth in the profit growth +30% in APAC in 2021
• Leading Direct Retailer project / distributor and partner across APAC and EMEA
• Managing Distributor/ Modern Trade Retailers and Partner across APAC
• Region include: Taiwan, Malaysia Mongolia, Philippines, Cambodia, China, Thailand and Singapore Modern Trade - Fairprice , Sheng Siong, DFI group-Singapore ,SM , S&R group -Philippines
• CP group - Thailand, AEON group - Malaysia, Cosco /Walmart group -Greater China, Win mart Lotte Mart, Big C , Satra Mart , Emart , CVS in -Vietnam and Mini LLC , Nomin , MaxFood , GS Mart- Mongolia , Lucky and AEON supermarket – Cambodia
• APAC office based in Singapore, managing SG distributor responsible and accountable for the Commercial Management and Customers Strategy vision, and its best-in-class execution and delivery of key commercial objectives (achievement of top line sales revenue and volume targets, gross profitability, allocation optimisation) and brand presentation in the HORECA & Off-Trade Retail
• Being responsible for sales growth, new customer development and account management to meet AOP revenue objectives
• Responsible for New Business opportunities across the E&L APAC markets, aligned to the Export and License strategy, and finding Route to Market Partners for MC Brands in different geographies in order to secure new License & Export business
• Demonstrations Close cooperation with Product managers and internal support team Managing relationship with Distribution at all levels Assist the Supervisor / Country Manager in developing channels to expand coverage without conflict
• Co-operation with internal stakeholders Supply, Legal, Marketing and Finance functions and senior level external customers/partners
• Develop pursuit strategies for large, complex projects, including assisting with proposal development strategies and writing
• Work closely with Marketing and internal management/finance to design and develop strategic pricing plans
• Work within a team atmosphere to develop the market as a whole and maximize potential
• Executes on goals and sales objectives established for the area and regional business plan
• Manage, maintain and set individual territory key performance indicators (KPI’s)
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
• Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty.
• Restructured pricing strategies based on market conditions, ensuring competitiveness while maintaining profitability.
• Increased sales revenue by strategically identifying and pursuing new business opportunities.
• Optimized the sales funnel through data-driven insights, streamlining processes for improved efficiency.
• Exceeded annual sales targets consistently by cultivating a high-performance team culture focused on results.
• Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.
• Launched new product lines successfully after conducting thorough market assessments and identifying gaps in consumer needs.
• Spearheaded the expansion into new markets by conducting in-depth analyses of competitor landscapes.

Report to Regional Managing Director

• Increased territory sales from less than $4 million to $8.2 million, exceeding quota by 12% in 2019
• Surpassed sales goals by 19% in 2019
• Managed all marketing function with budget of $800k, including brand management, products launch, advertising, marketing collateral and events
• Proven track record with first SEA country launch Leo beer draught to Modern On-premises with incremental sales of 100%
• Proven track record in SG launch Leo pint bottle to Modern On-Premises / HORECA segment by achieving sales objectives in assigned markets, actively manage distributors on plans and executions, manage advertising and promotion budget, pricing, strong plans to achieve business objectives, manage forecasts, orders, customer, and market issues and market intelligence of industry trends, F&B movements, competition and new opportunities
• Managing Distributor/ Modern Trade Retailers and Partner across Indochina Region includes: Malaysia, Cambodia, Lao, Vietnam and Singapore Modern Trade - Fairprice , Sheng Siong, DFI group-Singapore ,SM , AEON group - Malaysia , Win mart Lotte Mart, Big C , Satra Mart , Emart , CVS in -Vietnam and Mini LLC , Nomin , MaxFood , GS Mart- Mongolia , Lucky and AEON supermarket – Cambodia
• Analyzed sales report data and making decisions based on trends and productivity metrics
• Ensure the overall planning, forecasting and preparing the yearly purchase budget by analyzing business growth & market price trends
• Development and implementation of robust operational processes
• Establishment of high-level relationships with key customers
• Effective introduction and management of organizational change
• Recruitment, training and empowerment of employees to achieve key performance indicators
• Knew the number (KPIs) and managed performance accordingly, send screenshots from dashboard to the team recognizing accomplishments
• Strong revenue growth and performance excellence
• Financial management and financial reporting
• Financial data interpretation and analysis
• Opportunity and risk analysis, market research and analysis
• Ensure development and implementation of standard policies and procedures for procurement operation by Management instructions
• Monitor and evaluate the effectiveness of promotion & activation for each distribution channel
• Work closely with global marketing team and local marketing agency to perform regular agency review focused on continuously improving agency support to ensure we are driving high quality creative and showing up as a consistent brand in Singapore
• Follow up monthly sales and adjust sales plan to fit and correspond to competitive market situations
• Manage E-commerce customers/ wholesalers on Ad-hoc promotion, campaign (Lazada, Q10, redmart, Shopee etc)
• Identify, develop, manage, and execute analyses to uncover areas of opportunity and present written business recommendations that will help shape the direction of the business
• Excellent project management skills/ability to successfully manage multiple campaigns and projects
• Managing and support Singapore distributors for implement sales plan and expand market
• Built strong relationships with key stakeholders to enhance collaboration efforts both internally and externally.
• Achieved consistent growth in market share through targeted marketing efforts, competitive analysis, and strategic planning activities.
• Optimized financial performance with prudent budgeting practices, cost control efforts, and revenue generation initiatives.
• Oversaw cross-functional teams to ensure seamless coordination on complex projects or initiatives.

Report to Managing Director

• To perform as a chief representative for Modern on Trade/Off Trade/ HORECCA
• Generate $2 million revenue on Beer & spirits in 2018
• Increase wholesalers & distributor revenue by 20%
• Increase export revenue growth by 15% to SEA market and North Asia
• Develop & execution of sales strategy across all channels
• Reviewing existing contracts and looking for regional growth opportunities
• Implementing sales and marketing strategies, sales target & Sales plans
• Manage E-commerce customers /wholesalers on Ad-hoc promotion, campaign ((Lazada, Q10, redmart, Shopee etc)
• Ensuring that proper procedures and practices are in place so that maximum efficiency is achieved
• Develop & manage budget for brand development & overall office administration
• Constantly review & refine day to day operation across all departments
• Identify, develop, manage, and execute analyses to uncover areas of opportunity and present written business recommendations that will help shape the direction of the business
• Maintained operational efficiency with proactive oversight and corrections
• Increased market share by ensuring total client satisfaction and encouraging referrals
• Attended industry conferences and trade shows to maintain knowledge and network
• F&B –Setting up F&B outlets and manage day to day operation
• Managed a staff of 10 in front of the house team members including bartenders, servers, hosts, and supervisors
• Also, 25 back of the house team members including dishwashers, prep cooks, line cooks, and sous chefs
• Oversee operation of 1 restaurant, 1 bar, 6 kitchens, and 1 team dining room
• Handled personnel responsibilities including hiring, training, coaching, and terminating non-performers
• Communicated with several vendors, in regards to negotiating the pricing, placing orders, scheduling training, and communicating any disorders
• Working closing with external Marketing agency on all related activities for F&B department
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Managed budget implementations, employee evaluations, and contract details.
• Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
• Drove successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.

• Report to Managing Director
• Managing Vietnam and Cambodia breweries
• Within the past year, saved company $800.000k by reducing variance in supply chain and improving on store execution process and strategically determining mixes to increase profitability
• Developed new promotional campaign by bundling products together, increase sales revenue by 20% with the projected year on sales growth of $400k
• Ensure optimization of sourcing strategies and procedures to attain maximum cost efficiency
• Liaise with Indo- China distributors (mainly Vietnam, Malaysia, China, Cambodia & Indonesia, Responsible for discovering trustworthy factories and international traders for dealing partnerships
• Handle OEM Beer accounts for Indo- China distributor (Vietnam and Cambodia)
• Proven track record to launch Alcoholic & non – Alcoholic RTD in Malaysia (Muar)
• New products Development (NPD), Souring & liaise with supplier of POSM, Raw material sourcing on beer and products packaging
• Develop and provide sales reports, analysis business performance and market intelligence report
• Manage and oversee sales marketing trend data
• Manage the timeline, collateral and presentation materials for the sales force
• Knew the number (KPIs) and managed performance accordingly, send screenshots from dashboard to the team recognizing accomplishments
• Work closely with the global marketing team and local marketing agency to perform a regular agency review focused on continuously improving agency support to ensure we are driving high quality creative and showing up as a consistent brand in SEA
• To identify potential business opportunities to increase distribution network and drive for incremental volume
• Manager E-commerce customers on Ad-hoc promotion, campaign (Lazada, Q10, redmart, Shopee ETC)
• Delivered compelling presentations to key stakeholders that effectively communicated value propositions aligned with their interests, driving buy-in for proposed projects or partnerships.
• Negotiated advantageous contract terms with vendors, reducing costs while maintaining quality services or products for clients.
• Created customized solutions for clients by understanding their unique needs and preferences, leading to enhanced customer satisfaction levels.
• Streamlined internal processes for improved efficiency, resulting in increased productivity across the team.
• Analyzed market trends and customer needs to identify new business development opportunities.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Planned and coordinated implementation of business plans and penetration of new markets.
• Optimized proposal development process, resulting in higher success rates in securing new contracts.
• Spearheaded innovative marketing strategies to elevate brand awareness and attract potential clients.

• Report to Regional Sales Manager
• Secured 35 draught outlets contracts for Chang beer by increasing revenue by 60%
• With proven track record successfully, Asia first launch Archa beer in budget beer segment with 100% sales increase
• With proven track record successfully launch at Traditional on trade
• With proven track record secure first Asia draught contract for Federbrau beer outside Thailand
• With proven track record secure Beer draught contracts by increasing 60% sales volume and 30% sales revenue in Year 2012
• Overall, in-charge on modern on trade, HORECCA, traditional on /off trade
• Led a team of associates to drive sales while providing overall customer satisfaction
• Provide Supply Chain, Supply Chain Management and Finance Management
• Manage 4 wholesalers for from traditional on trade and off trade
• Responsible for achieving assign wholesaler sales volume
• Promote Chang, Federbrau beer and Archa beer
• Promote Inver House distillery spirits to modern on trade and off trade
• Set and control yearly A&P fund, fund management and products budgeting for each brand
• Achieve their objectives through effective planning, setting sales goals, analyzing data on past performance, and projecting future performance
• Ensure that sales department works cross functionally with executives from other departments
• Collaborate with marketing to generate new lead sources and expand customer base, or with product and research teams to make sure customer needs are met
• Managed and developed sales team.
• Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
• Negotiated contracts with clients that balanced profitability with excellent customer service standards.
• Developed strong client relationships for repeat business and increased referrals.
• Boosted sales performance by implementing effective sales strategies and coaching team members.
• Trained new hires on product knowledge, enhancing their ability to sell confidently and successfully close deals.
• Generated sales report to help upper management make effective decisions and sales plans.
• Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.

• Report to General Sales Manager
• Awarded Best Salesman of the year 2004 on contract closing
• Awarded “Top Channel Performer” recognition for total channel sales in 2005
• Reached monthly sales goals on a consistent basis
• Team achieved $2 million in sales in FY2005, generated gross profit objective by 150%
• Managing 2 Wholesalers and term of 5 Sales Representative
• Overall, in charge of 1200 outlets
• (Traditional On Trade & Traditional Off Trade)
• Maintained a weekly appointment schedule with existing and new account representatives
• Promoted accounts daily and as needed and fostered good customer relations to promote company good will
• Opened new accounts on a regular basis while maintaining existing accounts in good standing
• Enhanced sales volumes in specified territories through regular schedule adjustments
• Conducted account staff training sessions for high-volume key accounts as required
• Managing a team of 60 Brand Ambassadors to market & upsell products
• Manage of trade & consumer feedbacks & ensure corrective actions
• To identify potential business opportunities to increase distribution network and drive for incremental volume
• Responsible for achieving assign wholesaler sales volume
• Outlets visitation, relationship building with trade partners
• Managed complex sales cycles, navigating various decision-makers within organizations to secure successful deals.
• Negotiated favorable contract terms for clients, ensuring mutually beneficial outcomes for both parties involved.
• Established long-lasting relationships with key clients through effective account management and consistent communication.
• Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
• Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.