OH HUI LIN

For Real Co.

Innovator

• Planned and conducted qualitative research through in-depth interviews (n=15) at the Sundown Festival 2025 to explore relational loneliness and social disconnection among youths.
• Synthesised qualitative data with thematic analysis to uncover key behavioural, emotional, and contextual barriers to forming meaningful interpersonal relationships.
• Applied Design Thinking and the Double Diamond framework to translate research insights into clear opportunity areas.
• Co-designed and prototyped an experiential, research-led creative solution (“ The Self Shelf ”) to encourage self-reflection and dialogue.
• Piloted the experience at For Real Fest 2025 and evaluated impact through post-experience feedback collection (n=116), informing iteration and scalability considerations.

Master’s Thesis - NUS Built Environment

• Led a research-driven systems project investigating how fragmented information and siloed workflows prevent automation in facility management
• Conducted literature reviews, expert interview, and observational research to understand organisational and technical interoperability challenges
• Mapped stakeholder workflows and information needs to identify breakdowns in coordination and decision-making
• Translated research insights into a closed-loop framework to enable real-time sensemaking and autonomous action across systems
• Demonstrated how system-level design can reduce organisational friction and improve adoption of complex technologies

National University of Singapore

Welfare Director of Archery Club

• Represented 80+ members within the Executive Committee, ensuring feedback or concerns were addressed in event planning.
• Organised and coordinated logistics, budgeting, and manpower for large-scale events, including a national competition with ~500 participants.