Odai Malabeh
Hangzhou
Summary
Experienced and creative communications manager with a strong background in digital marketing, creative development, brand management, go-to-market plans, and cross-cultural communication. Skilled at elevating brand and product positioning, transforming brand perception, and managing impactful campaigns that drive sales growth. Goal-oriented mindset dedicated to delivering results that positively impact sales and revenue.
Overview
9
9
years of professional experience
5
5
Certifications
Work History
GLOBAL STRATEGY AND COMMUNICATIONS MANAGER
GEELY AUTOMOTIVE
HANGZHOU
1 2021 - Current
- Developed and executed global marketing strategies for vehicle launches across MENA, AP, Latin America, and Europe.
- Managed digital campaigns (TikTok, Snapchat, META, Google) and offline to boost brand engagement and lead generation.
- Led creative development, collaborating with designers and creatives on six product TVCs, 10+ photoshoots, and asset creation to elevate the brand’s visual identity.
- Conducted market research (IPSOS, KANTAR) to identify growth opportunities and optimize regional campaigns.
- Led a global brand refresh, introducing a new tagline, music, color palette, and advertising guidelines across 20+ countries.
- Built strong partnerships with distributors, ensuring alignment with global marketing objectives.
E-COMMERCE AND SOCIAL MEDIA MANAGER
YICEN GROUP
CHINA,HANGZHOU
01.2019 - 01.2021
- As the e-commerce and social media manager at Yicen Group, I optimized online retail operations, driving sales growth and enhancing brand visibility through strategic e-commerce initiatives and compelling social media strategies
- Spearheaded the expansion of business lines in multichannel environments, orchestrating over 13 successful collaborations
- Launched impactful digital campaigns across major social media platforms-Facebook, Instagram, Twitter, Snapchat, and TikTok resulting in increasing the order volume
- Generated compelling localized campaign content tailored for the GCC region across various social media platforms
- Established a premium online presence for Yicen on website builder platforms such as Shopify and Wix, significantly enhancing user experience.
MEDIA ACCOUNT MANAGER
CANON MENA
UAE, DUBAI
01.2018 - 01.2019
- As a media account manager at Canon, I excelled in closing high-value B2B deals, averaging 20k monthly
- My strategic leadership extends to delivering end-to-end media solutions for over 70 clients, implementing tactical strategies to elevate deals beyond 25k per quarter, and fostering collaborative partnerships that contribute to Canon's industry leadership
- Achieved consistent closure of high-end B2B deals, driving revenue growth while fostering enduring trust with clients
- Successfully delivered end-to-end media solutions and managed project implementation for over 14 key clients
- Formulated tactical strategies to diversify into new verticals, resulting in a substantial upgrade of deals exceeding 25k per quarter.
- Consulted clients on the managed media solution services provided by Canon, fostering areas of improvement and collaboration between internal and external stakeholders.
MARKETING COMMUNCATION
ZAIN TELECOM
JORDAN, AMMAN
01.2017 - 01.2018
- Contributed to media planning and execution for 8+ major national campaigns.
- Collaborated with Mindshare and Ogilvy on product launches, partnerships, and innovative media solutions.
- Executed strategic marketing partnerships to maximize Zain Telecom's media exposure and engage new audience segments.
- Fostered collaborations to enhance brand visibility and drive sustainable growth.
- Managed budget allocation for marketing strategies and media plans, ensuring optimal resource use and impact.
- Proactively identified and capitalized on market trends to support long-term growth.
MARKETING COMMUNCATION
ZAIN TELECOM
JORDAN, AMMAN
01.2017 - 01.2018
- As a marketing communication specialist at Zain Telecom, I strategically executed diverse marketing partnerships to capitalize on ZAIN's media exposure and engage new segments
- Fostered collaborative ventures to enhance brand visibility and explore innovative avenues for sustained growth
- Directed budget allocation for marketing strategies and media plans, optimizing resources for maximum impact
- Demonstrated proactive leadership in identifying and capitalizing on market trends and opportunities for sustained growth
- Consulted clients on the managed media solution services provided by Canon, fostering areas of improvement and collaboration between internal and external stakeholders.
SOCIAL MEDIA AND USER ACQUISITION SPECIALIST
WAQTEE.COM
JORDAN, KSA
01.2016 - 01.2017
- As a social media and user acquisition specialist at Waqtee.com, I led the management of social media accounts and community interactions, cultivating a robust online base and elevating brand awareness
- Formulated and executed a user acquisition strategy that significantly increased the user base for the Waqtee.com databases
- Coordinated the design and artwork for advertising across print and web media platforms, ensuring a cohesive and visually appealing brand representation
- Ran end-to-end localized digital campaigns, achieving a notable 15% conversion rate and positively impacting the annual overall revenue stream.
Education
Bachelor's in Business Information -
UNIVERSITY OF JORDAN
AMMAN, JORDAN09.2016
Skills
Data Driven
Creative thinking and development
Work under pressure
Time management
Problem Solving
Certification
E-commerce Advertising (2021)
Professional Highlights
- Successfully led the centralization, brand refreshment, and communication efforts for one of the largest private auto markets, GEELY AUTO.
- Participated in launching an innovation campus across MENA at ZAIN TELECOM, where I encouraged entrepreneurs to accelerate their startup projects by leveraging company resources.
- Reduced costs and enhanced digital media buying efficiency for ZAIN Telecom.
- Launched flagship products in the Middle East and Southeast Asia for GEELY AUTO.
- Collaborated with multiple suppliers such as Google, Snapchat, and TikTok to leverage resources, resulting in increased leads and heightened brand visibility for GEELY AUTO.
Languages
Arabic
English
Timeline
E-COMMERCE AND SOCIAL MEDIA MANAGER
YICEN GROUP
01.2019 - 01.2021
MEDIA ACCOUNT MANAGER
CANON MENA
01.2018 - 01.2019
MARKETING COMMUNCATION
ZAIN TELECOM
01.2017 - 01.2018
MARKETING COMMUNCATION
ZAIN TELECOM
01.2017 - 01.2018
SOCIAL MEDIA AND USER ACQUISITION SPECIALIST
WAQTEE.COM
01.2016 - 01.2017
GLOBAL STRATEGY AND COMMUNICATIONS MANAGER
GEELY AUTOMOTIVE
1 2021 - Current
Bachelor's in Business Information -
UNIVERSITY OF JORDAN