Odai Malabeh
Hangzhou
Summary
Experienced and creative communications manager with a strong background in digital marketing, creative development, brand management, go-to-market plans, and cross-cultural communication. Skilled at elevating brand and product positioning, transforming brand perception, and managing impactful campaigns that drive sales growth. Goal-oriented mindset dedicated to delivering results that positively impact sales and revenue.
Overview
9
9
years of professional experience
5
5
Certifications
Work History
GLOBAL STRATEGY AND COMMUNICATIONS MANAGER
GEELY AUTOMOTIVE
1 2021 - Current
- Developed and executed global marketing strategies for vehicle launches across MENA, AP, Latin America, and Europe.
- Managed digital campaigns (TikTok, Snapchat, META, Google) and offline to boost brand engagement and lead generation.
- Led creative development, collaborating with designers and creatives on six product TVCs, 10+ photoshoots, and asset creation to elevate the brand’s visual identity.
- Conducted market research (IPSOS, KANTAR) to identify growth opportunities and optimize regional campaigns.
- Led a global brand refresh, introducing a new tagline, music, color palette, and advertising guidelines across 20+ countries.
- Built strong partnerships with distributors, ensuring alignment with global marketing objectives.
E-COMMERCE AND SOCIAL MEDIA MANAGER
YICEN GROUP
01.2019 - 01.2021
- As the e-commerce and social media manager at Yicen Group, I optimized online retail operations, driving sales growth and enhancing brand visibility through strategic e-commerce initiatives and compelling social media strategies
- Spearheaded the expansion of business lines in multichannel environments, orchestrating over 13 successful collaborations
- Launched impactful digital campaigns across major social media platforms-Facebook, Instagram, Twitter, Snapchat, and TikTok resulting in increasing the order volume
- Generated compelling localized campaign content tailored for the GCC region across various social media platforms
- Established a premium online presence for Yicen on website builder platforms such as Shopify and Wix, significantly enhancing user experience.
MEDIA ACCOUNT MANAGER
CANON MENA
01.2018 - 01.2019
- As a media account manager at Canon, I excelled in closing high-value B2B deals, averaging 20k monthly
- My strategic leadership extends to delivering end-to-end media solutions for over 70 clients, implementing tactical strategies to elevate deals beyond 25k per quarter, and fostering collaborative partnerships that contribute to Canon's industry leadership
- Achieved consistent closure of high-end B2B deals, driving revenue growth while fostering enduring trust with clients
- Successfully delivered end-to-end media solutions and managed project implementation for over 14 key clients
- Formulated tactical strategies to diversify into new verticals, resulting in a substantial upgrade of deals exceeding 25k per quarter.
- Consulted clients on the managed media solution services provided by Canon, fostering areas of improvement and collaboration between internal and external stakeholders.
MARKETING COMMUNCATION
ZAIN TELECOM
01.2017 - 01.2018
- Contributed to media planning and execution for 8+ major national campaigns.
- Collaborated with Mindshare and Ogilvy on product launches, partnerships, and innovative media solutions.
- Executed strategic marketing partnerships to maximize Zain Telecom's media exposure and engage new audience segments.
- Fostered collaborations to enhance brand visibility and drive sustainable growth.
- Managed budget allocation for marketing strategies and media plans, ensuring optimal resource use and impact.
- Proactively identified and capitalized on market trends to support long-term growth.
MARKETING COMMUNCATION
ZAIN TELECOM
01.2017 - 01.2018
- As a marketing communication specialist at Zain Telecom, I strategically executed diverse marketing partnerships to capitalize on ZAIN's media exposure and engage new segments
- Fostered collaborative ventures to enhance brand visibility and explore innovative avenues for sustained growth
- Directed budget allocation for marketing strategies and media plans, optimizing resources for maximum impact
- Demonstrated proactive leadership in identifying and capitalizing on market trends and opportunities for sustained growth
- Consulted clients on the managed media solution services provided by Canon, fostering areas of improvement and collaboration between internal and external stakeholders.
SOCIAL MEDIA AND USER ACQUISITION SPECIALIST
WAQTEE.COM
01.2016 - 01.2017
- As a social media and user acquisition specialist at Waqtee.com, I led the management of social media accounts and community interactions, cultivating a robust online base and elevating brand awareness
- Formulated and executed a user acquisition strategy that significantly increased the user base for the Waqtee.com databases
- Coordinated the design and artwork for advertising across print and web media platforms, ensuring a cohesive and visually appealing brand representation
- Ran end-to-end localized digital campaigns, achieving a notable 15% conversion rate and positively impacting the annual overall revenue stream.
Education
Bachelor's in Business Information -
UNIVERSITY OF JORDAN
AMMAN, JORDAN09.2016
Skills
Data Driven
Certification
E-commerce Advertising (2021)
Professional Highlights
- Successfully led the centralization, brand refreshment, and communication efforts for one of the largest private auto markets, GEELY AUTO.
- Participated in launching an innovation campus across MENA at ZAIN TELECOM, where I encouraged entrepreneurs to accelerate their startup projects by leveraging company resources.
- Reduced costs and enhanced digital media buying efficiency for ZAIN Telecom.
- Launched flagship products in the Middle East and Southeast Asia for GEELY AUTO.
- Collaborated with multiple suppliers such as Google, Snapchat, and TikTok to leverage resources, resulting in increased leads and heightened brand visibility for GEELY AUTO.
Languages
Arabic
English
Timeline
E-COMMERCE AND SOCIAL MEDIA MANAGER
YICEN GROUP
01.2019 - 01.2021
MEDIA ACCOUNT MANAGER
CANON MENA
01.2018 - 01.2019
MARKETING COMMUNCATION
ZAIN TELECOM
01.2017 - 01.2018
MARKETING COMMUNCATION
ZAIN TELECOM
01.2017 - 01.2018
SOCIAL MEDIA AND USER ACQUISITION SPECIALIST
WAQTEE.COM
01.2016 - 01.2017
GLOBAL STRATEGY AND COMMUNICATIONS MANAGER
GEELY AUTOMOTIVE
1 2021 - Current
Bachelor's in Business Information -
UNIVERSITY OF JORDAN
E-commerce Advertising (2021)
Twitter Flight School Video Ads (2020)
Jeff Bulla's - Digital Media and Content Marketing (2018)
Advanced Marketing - Zain Telecom (2017)
Neil Blumenthal on Principles of Branding (2017)
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