Nurulhuda Syed Mahmood

• Led in creating SingCham Korea's website and social media profiles, editing and copywriting all writing collateral while setting the organisation tone in all communications (internally and externally).
• Contributed expertise to multiple committees to enhance outreach and branding strategies.
• Established, initiated and optimized business development strategies based on Chamber's targets, product specifications, market data, and budget factors.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Wrote and distributed press releases to increase brand visibility.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.

• Led the school's communications office on all social media and communication efforts while ensuring key messages (branding and corporate identity) are aligned across the entire school.
• Developed communications strategies to drive forward progress in public relations with school board and directors.
• Led and guided team of communications and media relations professionals with focus on achieving department targets
• Researched latest market trends and analyzed data to develop public relations strategies and tactics.
• Built and maintained positive relationships with key stakeholders, spokespeople, advocates and opinion leaders.
• Collaborated with other departments to develop integrated branding and public relations strategies.
• Taught in-house employees strategies for successful internal and external communications.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
• Managed and allocated Communication department's annual budget.

Managed the school's communications office on all social media and communication efforts while ensuring key messages (branding and corporate identity) are aligned across the entire school.

Social Media

• Revitalised and managed the school's social media platforms including creating a new and official APIS Seoul Youtube Channel
• Doubled Instagram followers

Video & Photography

• Planned, curated, filmed, and edited videos for the school's Instagram and Youtube Channel including 'Class of 2020' and 'Christmas Concert 2020 Behind-the-Scenes' videos

Publishing

• Prep and edited weekly newsletter to be distributed to the APIS community

Web

• Revamped the school's websites (APIS Hawaii completed in 2020 and APIS Seoul completed in 2021)
• Coordinated with the design and leadership team on content and design
• Proofread and edited the content

Mentoring

• Guide and trained student interns for the Communications Office
• Facilitated students on Advanced Topics Journalism course

• Responsible for the administration of all internal and external examinations within the school, including liaising with staff and pupils.

• Executed and oversee all major business practices both online and physical stores.
• Increased overall store earnings over 50% by driving top-line sales with marketing initiatives
• Created and implemented marketing plans and effective strategies to improve sales each year
• Built a strong client base through targeted promotional marketing, social media, and customer service engagement
• Managed merchandise including buying, receiving, maintaining point-of-sale (POS), and inventory
• Responsible for the hiring, firing and management including scheduling and payroll of staff
• Trained Store Managers and Sales Associates on ways to drive sales with promotions, service standards, product knowledge, etc
• Measured results with key targets, and was responsible for the online website and email capture program
• Actively participated in-store walkabouts with sales associates to ensure consistency in the quality of service, operation, and visual execution.
• Collaborated with merchandising leaders to ensure the execution of markdowns/signage/marketing to align with merchandise placement
• Evaluated customer surveys to enhance the customer's in-store experience.

• Secured and conducted various interviews of international diplomats and Singaporean Ministers, including current Singapore PM Lee Hsien Loong using the byline Nurulhuda S M Albukhari
• Researched, documented, wrote, and presented the news in an honest, ethical, and unbiased way to deliver the reality of the situations and events to the public
• Wrote lifestyle articles for My Paper (English) under the byline Nurulhuda S M Albukhari
• Developed, curated, proofread, wrote, and managed various content and articles for Straits Times Online Mobile Print – STOMP (English)
• Wrote fashion, local, and crime articles for Berita Harian (Malay) and lifestyle and travel articles for Sutra Magazine (Malay) under the byline Nur D'Cruz
• Liaised with various agencies including schools, SCDF SPF, and People's Association
• Organised various community engagement events including, Star Teachers Awards, Valentine's Day and Mother's Day competitions
• Sent to Doha, Qatar, and reported on the World Innovation Summit for Education (WISE) in 2009

• Delivered PR services to Danone Group's Dumex, SMa School of Management, Dyslexia Association of Singapore, and Marie France Bodyline