Summary
Overview
Work History
Education
Skills
COMMUNICATION
Timeline
Hobbies
Work Preference
AssistantManager
Syafiqah Shah
Open To Work

Syafiqah Shah

Assistant Centre Manager
Singapore,Singapore

Summary

Results-oriented business development professional with over 3 years of leadership experience as an Assistant Centre Manager and 9 years in customer service across diverse sectors, including sales, operations, retail, and education. Expertise in driving growth through strategic planning, team leadership, and client relationship management has resulted in a proven track record of increasing revenue and expanding client bases while consistently achieving KPIs. Committed to building sustainable systems and delivering impactful results through innovation and strong execution in fast-paced, competitive environments. Ready to contribute skills and experience to a forward-thinking company that values growth and excellence.

Overview

14
14
years of professional experience

Work History

Assistant Centre Manager

Aureus Academy Music School
SG
05.2023 - Current

Sales & Revenue Growth

  • Executed strategies that resulted in revenue escalation from SGD 301K in March 2025 to SGD 346K in March 2026.
  • Supported the development and implementation of marketing strategies to increase student enrollment.
  • Assisted in creating promotional posters and event materials. Supported production of promotional videos.

Team Leadership & Staff Development

  • Facilitated recruitment and training processes to enhance administrative team capabilities.
  • Assisted in coordinating daily operations and scheduling for music lessons.
  • Led a team of 30 educators and 5 administrative staff to enhance teaching effectiveness. Cultivated a collaborative environment among teachers and management for improved student outcomes.
  • Facilitated discussions to help individuals identify and overcome social or behavioral obstacles affecting career advancement.
  • Organized and executed team-building initiatives aimed at strengthening relationships between educators and administrative personnel.

Financial Administration & Reporting

  • Oversaw financial administrative functions, including invoicing and payment collection. Managed refund coordination and conducted account follow-ups. Delivered precise reporting and comprehensive documentation.

Customer Success & Relationship Management

  • Addressed intricate customer issues while fostering long-term client relationships.
  • Operational Support & Resource Management
  • Supervised inventory tracking and replenishment activities to maintain product availability.

Sales Specialist

Apple Retail, Jewel Changi Airport
SG
10.2019 - 04.2023
  • Supported achievement of store performance goals, contributing to receipt of 7 Ovation Awards for excellence.
  • Delivered exceptional customer service to enhance guest experiences in a high-traffic retail environment.
  • Educated customers on product features and benefits, facilitating informed purchasing decisions.
  • Coached new team members on implementing standard Apple service procedures to ensure consistent service quality.
  • Compiled and assessed 31 team member scores, resulting in a net promoter score of 10 from customer survey responses.
  • Drove growth in AppleCare+ attachments and business introductions, resulting in a 45% improvement compared to prior evaluations.
  • Designed comprehensive presentation to optimize business strategy, achieving a 22% advancement ahead of target timelines.

Sales Executive

Pull & Bear, VivoCity
SG
06.2018 - 06.2019
  • Executed daily merchandising strategies to optimize product visibility and presentation.
  • Developed strong customer relationships to enhance brand loyalty and drive sales growth.
  • Contributed to establishment of sales objectives through collaborative efforts.
  • Applied insights into customer decision-making to enhance service delivery and support sales strategies.
  • Engaged in special projects, collaborating with cross-functional teams to achieve project objectives.
  • Exhibited a can-do attitude, prioritizing customer satisfaction to meet diverse needs.

Usher/Crowded Marshall

Certis Cisco
SG
08.2018 - 09.2018
  • Ensured compliance with safety protocols during events and gatherings.
  • Provided information on event schedules and venue facilities to enhance guest engagement.
  • Guided guests toward exits in a calm and efficient manner during emergencies.
  • Assisted in organizing arrangements and notifying patrons regarding temporary routes. Provided information and addressed inquiries from patrons.
  • Ensure safety in public
  • Ensured strict compliance with established policies and procedures.
  • Maintained a safe environment by removing patrons exhibiting troublesome behavior.
  • Developed confidence through hands-on experience. Practiced discipline to enhance work ethic. Maintained focus and adaptability in high-pressure scenarios.

Sales Associate

Marks & Spencer
SG
06.2017 - 12.2017
  • Executed setup breakdown and product preparation for promotional displays and in-store demonstrations.
  • Delivered exceptional customer service, addressing inquiries and resolving issues to enhance shopping experience.
  • Managed cash drawer operations at the beginning and end of each shift, ensuring accurate financial accountability.
  • Enhanced sales performance through targeted upselling and cross-selling based on customer preferences and interests.

Waitress

WTA Sports
Kallang, SG
11.2014 - 11.2014
  • Provided exceptional customer service in high-pressure environments, ensuring guest satisfaction and repeat patronage.
  • Implemented efficient table turnover strategies, optimizing seating arrangements for maximum capacity.

Crew Member

Safra Macdonald
Yishun, SG
11.2012 - 02.2014
  • Operated cash register accurately, processing transactions efficiently
  • Provided exceptional customer service in fast-paced environment
  • Assisted with inventory management, monitoring stock levels and restocking supplies as needed.
  • Maintained cleanliness and organization of dining area, adhering to health and safety standards.

Retail Advisor

Takashimaya
Orchard Road, SG
06.2012 - 07.2012
  • Delivered exceptional customer service, enhancing overall shopping experience for diverse clientele.
  • Implemented strategies to secure a minimum of 1 to 2 sales daily.
  • Managed inventory levels, ensuring stock availability and minimizing discrepancies.
  • Developed promotional displays to increase product visibility and drive sales growth.
  • Conducted regular price audits to ensure accurate pricing on all items throughout the store.
  • Performed daily opening and closing procedures efficiently, adhering to company policies at all times.

Education

Diploma - Retail

NATC Institute
SG
10-2023

NITEC - Travel & Tourism Service

ITE College West
SG
01-2017

GCE N’Level & O’Level - Art

Ahmad Ibrahim Secondary School
SG
01-2014

PSLE Certificate -

Jiemin Primary School
SG
01-2010

Skills

  • Customer Relationship Management
  • Team Leadership & Staff Training
  • Microsoft Office; Word, Excel, Powerpoint
  • Graphic Design: Canva
  • CRM & Sales Tools: Salesforce, SleekFlow
  • Operations & Centre Management
  • Conflict Resolution & Problem Solving
  • Data Reporting & Tracking
  • Collaboration & Productivity: Slack, Microsoft Teams
  • Data & Reporting: Excel, Google Sheets

COMMUNICATION

Spoken: English, Malay, Bahasa Indonesia
Bilingual or Proficient (C2)
Written: English, Malay, Bahasa Indonesia
Bilingual or Proficient (C2)
Understanding: English, Malay, Bahasa Indonesia
Bilingual or Proficient (C2)

Timeline

Assistant Centre Manager

Aureus Academy Music School
05.2023 - Current

Sales Specialist

Apple Retail, Jewel Changi Airport
10.2019 - 04.2023

Usher/Crowded Marshall

Certis Cisco
08.2018 - 09.2018

Sales Executive

Pull & Bear, VivoCity
06.2018 - 06.2019

Sales Associate

Marks & Spencer
06.2017 - 12.2017

Waitress

WTA Sports
11.2014 - 11.2014

Crew Member

Safra Macdonald
11.2012 - 02.2014

Retail Advisor

Takashimaya
06.2012 - 07.2012

Diploma - Retail

NATC Institute

NITEC - Travel & Tourism Service

ITE College West

GCE N’Level & O’Level - Art

Ahmad Ibrahim Secondary School

PSLE Certificate -

Jiemin Primary School

Hobbies

Enjoys journaling, reading, design, and painting as creative outlets that encourage self-expression, creativity, mindfulness, and continuous learning.

Work Preference

Work Type

Full Time

Location Preference

On-SiteHybridRemote
Syafiqah ShahAssistant Centre Manager