NURUL AIN BINTE SHARAFUDIN
Singapore
Summary
Digital Marketing and Visual Media Director directing e-commerce fashion marketing, campaign creation, and online and offline brand materials. Aligns visuals and messaging to support product launches, retail promotion, and customer engagement across digital channels. Combines creative production with commercial marketing execution.
Overview
4
4
Language
4
4
Certification
23
23
years of professional experience
Work History
Home Tutor
Private Client
01.2020 - 07.2026
- Developed personalized lesson plans tailored to individual learning styles and academic goals.
- Facilitated engaging learning sessions, fostering a positive educational environment.
- Assessed student progress through regular evaluations and feedback mechanisms.
- Implemented effective study strategies to enhance comprehension and retention of material.
Digital Marketing and Visual Media Director
Egawmacoi Pte. Ltd.
01.2015 - 01.2017
- Managed e-commerce clothing label
- Curated marketing campaign
- Created materials for online and offline marketing
- (www. Egawmacoi.com)
- Developed and executed comprehensive media strategies to enhance brand visibility and audience engagement.
- Led cross-functional teams in the creation of innovative multimedia campaigns that aligned with corporate objectives.
Cabin Crew
Singapore Airlines Pte. Ltd.
04.2007 - 04.2013
- Organised team members in carrying out of cabin crew duties
- Exemplified model client/customer relationship management and service
- Represented company in events and marketing materials
- German-speaking
- Delivered exceptional in-flight service, ensuring passenger comfort and satisfaction throughout journeys.
- Managed cabin safety protocols, conducting pre-flight checks and emergency procedures training for new crew members.
- Collaborated with team members to resolve passenger concerns efficiently, enhancing overall travel experience.
- Mentored junior crew members on best practices for customer service and safety compliance during flights.
Retail Assistant
Zara (Aryan International), Calvin Klein (Club 21), Awfully Chocolate Pte. Ltd.
01.2004 - 12.2006
- Successfully managed time dedicated to studies and part-time work
- Worked in teams to achieve smooth-transitioning shifts
- Exemplified model customer service
- (Full-time student)
- Assisted customers with product selection, enhancing overall shopping experience.
- Managed inventory levels and restocked merchandise to maintain store presentation.
Manager
Timur Television
01.2006 - 01.2006
- Successfully negotiated sponsorship deals with corporate sponsors
- Managed beauty and cosmetics corporate sponsors (including MAC Cosmetics and Forever 21)
- Managed relationship between company and national broadcaster (Mediacorp, Suria) and the Info-communications Media Development Authority of Singapore
- Public Relations, Sales and Sponsorship
- Developed and implemented strategic programming initiatives to boost audience engagement.
- Led production team to enhance workflow efficiency and meet project deadlines.
Relief Teacher (Part Time)
Etonhouse Infant Care
01.2004 - 01.2006
- Forged and maintain relationship with parents of children
- Assisted in teaching children
- Assisted in organising internal and external events
- Implemented individualized learning strategies to accommodate diverse student needs and enhance learning outcomes.
- Developed engaging lesson plans to foster creativity and critical thinking in young learners.
Education
German-speaking qualification, Proficient
Goethe – Institut Singapore
01-2013
Graduate Diploma in Arts Management, Diploma in Higher Education - undefined
Laselle SIA College of the Arts
01-2006
5 GCE ‘O’ Level Passes - undefined
Hai Sing Catholic School
01-2002
Skills
E-commerce marketing
Campaign planning
Brand management
Public relations
Sponsorship negotiation
Content creation
Social media marketing
Visual content production
Microsoft Word
Microsoft PowerPoint
Certification
Food hygiene cert
Interests
Art and design, film and reading
Timeline
Home Tutor
Private Client
01.2020 - 07.2026
Digital Marketing and Visual Media Director
Egawmacoi Pte. Ltd.
01.2015 - 01.2017
Cabin Crew
Singapore Airlines Pte. Ltd.
04.2007 - 04.2013
Manager
Timur Television
01.2006 - 01.2006
Retail Assistant
Zara (Aryan International), Calvin Klein (Club 21), Awfully Chocolate Pte. Ltd.
01.2004 - 12.2006
Relief Teacher (Part Time)
Etonhouse Infant Care
01.2004 - 01.2006
5 GCE ‘O’ Level Passes - undefined
Hai Sing Catholic School
Graduate Diploma in Arts Management, Diploma in Higher Education - undefined
Laselle SIA College of the Arts
German-speaking qualification, Proficient
Goethe – Institut Singapore