Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

NUR TSARA ZULKIFLI

Digital Marketing
Kajang

Summary

Digital Marketing Specialist with 3+ years of experience in performance marketing, content strategy, and marketing automation. Skilled in scaling campaigns across Meta, Google, and TikTok Ads with measurable ROI improvements. Proven ability to manage budgets average of RM1M per year, optimize ROAS, and enhance engagement through data-driven strategies. Adept at remote collaboration and cross-border teamwork.

Overview

4
4
years of professional experience
1
1
Certification
2
2
Languages

Work History

Addressable Activation Associate

KINESSO - IPG Mediabrands
09.2025 - Current
  • Developed foundational knowledge of programmatic media buying, execution, and campaign optimization.

Digital Marketing Executive (Hybrid)

BonusKad Loyalty Sdn Bhd
02.2023 - 08.2025
  • Led media planning across Meta, Google, and TikTok, collaborating with agencies to ensure execution aligned with KPIs, managing an average annual budget of MYR 1 Million.
  • Involved in offline marketing campaigns (radio, OOH, DOOH) with budget average of RM500K per campaign, ensuring integration with digital media plans
  • Worked closely with designers on creatives and wrote ad copies that boosted engagement and performance.
  • Generated actionable performance reports by combining analytics tools (Google Analytics) with ad platform data (Meta, Google, TikTok), enabling data-driven campaign decisions.
  • Streamlined cross-functional project management using Monday.com and Slack, ensuring alignment and faster decision-making.
  • Implemented MarTech workflows with Netcore Smartech, improving customer retention.
  • Leveraged Netcore Smartech and MoEngage for advanced audience segmentation, aligning performance marketing with owned media (email, push, in-app) to improve engagement and conversion.

Marketing Executive

Fatberry Sdn Bhd
08.2021 - 07.2022
  • Managed various social media platforms, crafting engaging ad and post copy, with visual elements.
  • Oversaw email marketing campaigns, ensuring strong engagement, and retention.
  • Managed paid ads on Facebook Ads and Google Ads, focusing on CPP, with an average budget of more than RM10K per campaign.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Wrote SEO-optimized blog content and managed the WordPress site to enhance brand visibility.
  • Coordinated email marketing via ActiveCampaign and MailChimp, improving engagement rates.
  • Involved in marketing efforts for multiple start-ups supported by Asean Fintech Group (AFG).

Education

Bachelor of Science - Statistics

Universiti Teknologi Mara (UiTM)
04.2001 -

Diploma - Mathematical Science

Universiti Teknologi Mara (UiTM)
01.2019

Skills

  • Collaboration & Cross-functional teamwork

  • Adaptability and resourcefulness

  • Media planning (Budget Oversight, Campaign Optimization)

  • Performance Marketing: Meta Ads Campaign

  • Performance Marketing: Google Ads

  • Performance Marketing: DV360

  • Performance Marketing: TikTok Ads

  • Analytics & Reporting: Google Analytics

  • Analytics & Reporting: Looker Data Studio

  • MarTech Tool: Netcore Smartech

  • MarTech Tool: MoEngage

Microsoft Office (Excel, PowerPoint)

  • Content & SEO: Copywriting, Content Marketing, SEO

Certification

Google Ads Certification

References

Available upon request

Timeline

Addressable Activation Associate

KINESSO - IPG Mediabrands
09.2025 - Current

Digital Marketing Executive (Hybrid)

BonusKad Loyalty Sdn Bhd
02.2023 - 08.2025

Marketing Executive

Fatberry Sdn Bhd
08.2021 - 07.2022

Bachelor of Science - Statistics

Universiti Teknologi Mara (UiTM)
04.2001 -

Diploma - Mathematical Science

Universiti Teknologi Mara (UiTM)

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