With over four years of experience in digital marketing, I have worked with both SMEs and MNCs across diverse industries. Eager to take on a senior role to further contribute to brand success and growth.
Hi, I’m
Nur Amani Nabilah
Marketing Specialist/Copywriter
Summary
Overview
3
years of professional experience
3
Languages
Work History
Wolfgang Creatives
Digital Marketing Executive
05.2023 - 02.2024
Job overview
- Oversaw a portfolio of 10 accounts, managing the entire marketing lifecycle from client proposal drafting to video production and advertising strategy implementation.
- Planned and executed web, SEO, database marketing, and social media advertising campaigns.
- Spearheaded copywriting initiatives, crafting compelling narratives for client collateral across diverse platforms.
- Improved lead quality by developing targeted content for each stage of the buyer's journey.
- Conducted comprehensive briefings for design and video production teams to ensure alignment with client creative requirements.
- Compiled detailed marketing reports and monitored clients' Google and Meta Ad campaigns, ensuring targeted Return on Ad Spend (ROAS).
Onezine Pte. Ltd.
Freelance Marketing Manager
09.2022 - 02.2023
Job overview
- Collaborated with a former supervisor from my first employment to support client project delivery.
- Utilised Trello for project management, managing creative briefs for copywriters and designers.
- Conducted and documented interviews for client-led events and promotional campaigns, ensuring content alignment with strategic objectives.
- Managed a portfolio of digital marketing assets for diverse client accounts, overseeing content creation and timely delivery.
- Orchestrated the development and execution of an experiential marketing initiative for an innovative smart lighting solutions enterprise.
- Directed a team of creative professionals, including designers and copywriters, optimising workflow and creative output.
- Executed video editing and graphic design tasks, contributing to multimedia content development and brand storytelling.
- Main clients: Smart Living Gallery and SWIPE Singapore.
VIV Associates Pte. Ltd.
Marketing/PR Executive
08.2021 - 09.2022
Job overview
- Spearheaded outreach and collaboration with media outlets to amplify the company’s brand awareness through articles and videos (media buy), promoting debt solution services.
- Identified and developed evergreen topics for the company’s blog to enhance SEO and attract potential clients seeking debt solutions.
- Maintained and updated the company’s website, ensuring timely and relevant content related to debt solution services.
- Searched for and secured potential vendors for collaboration in the company’s loyalty programme, benefiting ongoing clients with debt solution needs.
- Curated and produced monthly video content to generate leads, including scriptwriting, conceptualising, and editing, focusing on debt solution services.
- Managed social media crises, ensuring effective resolution and communication to uphold the company’s reputation in the debt solution industry.
- Developed strong relationships with key influencers, leading to increased exposure for clients in target markets.
Education
Ngee Ann PolytechnicSingapore
Diploma In Digital Communications (Part-Time) from Media & Communications
04.2001
University Overview
- Reskilling in the technical aspects of the creative industry, with a focus on design software and UX research and design.
- Exploring new trends and methodologies to enhance user experience and creative output.
Management Development Institute of SingaporeSingapore
Diploma in Mass Communications from Media & Communications
04.2001
University Overview
Skills
Adobe Photoshop
Timeline
Digital Marketing Executive
Wolfgang Creatives
05.2023 - 02.2024
Freelance Marketing Manager
Onezine Pte. Ltd.
09.2022 - 02.2023
Marketing/PR Executive
VIV Associates Pte. Ltd.
08.2021 - 09.2022
Ngee Ann Polytechnic
Diploma In Digital Communications (Part-Time) from Media & Communications
04.2001
Management Development Institute of Singapore
Diploma in Mass Communications from Media & Communications
04.2001
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