Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Nur Amani Nabilah

Marketing Specialist/Copywriter
Nur Amani Nabilah

Summary

With over four years of experience in digital marketing, I have worked with both SMEs and MNCs across diverse industries. Eager to take on a senior role to further contribute to brand success and growth.

Overview

3
years of professional experience
3
Languages

Work History

Wolfgang Creatives

Digital Marketing Executive
05.2023 - 02.2024

Job overview

  • Oversaw a portfolio of 10 accounts, managing the entire marketing lifecycle from client proposal drafting to video production and advertising strategy implementation.
  • Planned and executed web, SEO, database marketing, and social media advertising campaigns.
  • Spearheaded copywriting initiatives, crafting compelling narratives for client collateral across diverse platforms.
  • Improved lead quality by developing targeted content for each stage of the buyer's journey.
  • Conducted comprehensive briefings for design and video production teams to ensure alignment with client creative requirements.
  • Compiled detailed marketing reports and monitored clients' Google and Meta Ad campaigns, ensuring targeted Return on Ad Spend (ROAS).

Onezine Pte. Ltd.

Freelance Marketing Manager
09.2022 - 02.2023

Job overview

  • Collaborated with a former supervisor from my first employment to support client project delivery.
  • Utilised Trello for project management, managing creative briefs for copywriters and designers.
  • Conducted and documented interviews for client-led events and promotional campaigns, ensuring content alignment with strategic objectives.
  • Managed a portfolio of digital marketing assets for diverse client accounts, overseeing content creation and timely delivery.
  • Orchestrated the development and execution of an experiential marketing initiative for an innovative smart lighting solutions enterprise.
  • Directed a team of creative professionals, including designers and copywriters, optimising workflow and creative output.
  • Executed video editing and graphic design tasks, contributing to multimedia content development and brand storytelling.
  • Main clients: Smart Living Gallery and SWIPE Singapore.

VIV Associates Pte. Ltd.

Marketing/PR Executive
08.2021 - 09.2022

Job overview

  • Spearheaded outreach and collaboration with media outlets to amplify the company’s brand awareness through articles and videos (media buy), promoting debt solution services.
  • Identified and developed evergreen topics for the company’s blog to enhance SEO and attract potential clients seeking debt solutions.
  • Maintained and updated the company’s website, ensuring timely and relevant content related to debt solution services.
  • Searched for and secured potential vendors for collaboration in the company’s loyalty programme, benefiting ongoing clients with debt solution needs.
  • Curated and produced monthly video content to generate leads, including scriptwriting, conceptualising, and editing, focusing on debt solution services.
  • Managed social media crises, ensuring effective resolution and communication to uphold the company’s reputation in the debt solution industry.
  • Developed strong relationships with key influencers, leading to increased exposure for clients in target markets.

Education

Ngee Ann Polytechnic
Singapore

Diploma In Digital Communications (Part-Time) from Media & Communications
04.2001

University Overview

  • Reskilling in the technical aspects of the creative industry, with a focus on design software and UX research and design.
  • Exploring new trends and methodologies to enhance user experience and creative output.

Management Development Institute of Singapore
Singapore

Diploma in Mass Communications from Media & Communications
04.2001

University Overview

Skills

Adobe Photoshop

Adobe XD

Copywriting and editing

Content Marketing Strategy

Email marketing campaigns

HTML and CSS Knowledge

Google Analytics understanding

Landing Page Design

Social Media Marketing

Proposal Development

Wordpress Management

Timeline

Digital Marketing Executive
Wolfgang Creatives
05.2023 - 02.2024
Freelance Marketing Manager
Onezine Pte. Ltd.
09.2022 - 02.2023
Marketing/PR Executive
VIV Associates Pte. Ltd.
08.2021 - 09.2022
Ngee Ann Polytechnic
Diploma In Digital Communications (Part-Time) from Media & Communications
04.2001
Management Development Institute of Singapore
Diploma in Mass Communications from Media & Communications
04.2001
Nur Amani NabilahMarketing Specialist/Copywriter