With over four years of experience in digital marketing, I have worked with both SMEs and MNCs across diverse industries. Eager to take on a senior role to further contribute to brand success and growth.
Hi, I’m
Nur Amani Nabilah
Marketing Specialist/Copywriter
Summary
Overview
3
years of professional experience
3
Languages
Work History
Wolfgang Creatives
Digital Marketing Executive
05.2023 - 02.2024
Job overview
- Oversaw a portfolio of 10 accounts, managing the entire marketing lifecycle from client proposal drafting to video production and advertising strategy implementation.
- Planned and executed web, SEO, database marketing, and social media advertising campaigns.
- Spearheaded copywriting initiatives, crafting compelling narratives for client collateral across diverse platforms.
- Improved lead quality by developing targeted content for each stage of the buyer's journey.
- Conducted comprehensive briefings for design and video production teams to ensure alignment with client creative requirements.
- Compiled detailed marketing reports and monitored clients' Google and Meta Ad campaigns, ensuring targeted Return on Ad Spend (ROAS).
Onezine Pte. Ltd.
Freelance Marketing Manager
09.2022 - 02.2023
Job overview
- Collaborated with a former supervisor from my first employment to support client project delivery.
- Utilised Trello for project management, managing creative briefs for copywriters and designers.
- Conducted and documented interviews for client-led events and promotional campaigns, ensuring content alignment with strategic objectives.
- Managed a portfolio of digital marketing assets for diverse client accounts, overseeing content creation and timely delivery.
- Orchestrated the development and execution of an experiential marketing initiative for an innovative smart lighting solutions enterprise.
- Directed a team of creative professionals, including designers and copywriters, optimising workflow and creative output.
- Executed video editing and graphic design tasks, contributing to multimedia content development and brand storytelling.
- Main clients: Smart Living Gallery and SWIPE Singapore.
VIV Associates Pte. Ltd.
Marketing/PR Executive
08.2021 - 09.2022
Job overview
- Spearheaded outreach and collaboration with media outlets to amplify the company’s brand awareness through articles and videos (media buy), promoting debt solution services.
- Identified and developed evergreen topics for the company’s blog to enhance SEO and attract potential clients seeking debt solutions.
- Maintained and updated the company’s website, ensuring timely and relevant content related to debt solution services.
- Searched for and secured potential vendors for collaboration in the company’s loyalty programme, benefiting ongoing clients with debt solution needs.
- Curated and produced monthly video content to generate leads, including scriptwriting, conceptualising, and editing, focusing on debt solution services.
- Managed social media crises, ensuring effective resolution and communication to uphold the company’s reputation in the debt solution industry.
- Developed strong relationships with key influencers, leading to increased exposure for clients in target markets.
Education
Ngee Ann PolytechnicSingapore
Diploma In Digital Communications (Part-Time) from Media & Communications
04.2001
University Overview
- Reskilling in the technical aspects of the creative industry, with a focus on design software and UX research and design.
- Exploring new trends and methodologies to enhance user experience and creative output.
Management Development Institute of SingaporeSingapore
Diploma in Mass Communications from Media & Communications
04.2001
University Overview
Skills
Adobe Photoshop
Adobe XD
Copywriting and editing
Content Marketing Strategy
Email marketing campaigns
HTML and CSS Knowledge
Google Analytics understanding
Landing Page Design
Social Media Marketing
Proposal Development
Wordpress Management
Timeline
Digital Marketing Executive
Wolfgang Creatives
05.2023 - 02.2024
Freelance Marketing Manager
Onezine Pte. Ltd.
09.2022 - 02.2023
Marketing/PR Executive
VIV Associates Pte. Ltd.
08.2021 - 09.2022
Ngee Ann Polytechnic
Diploma In Digital Communications (Part-Time) from Media & Communications
04.2001
Management Development Institute of Singapore
Diploma in Mass Communications from Media & Communications
04.2001