NUR ADIBAH ZAINAL ABIDIN

Event & Experience Leadership

• Lead and co-lead 4–7 Tier-1 industry engagement platforms annually, including SP Booth @ BEX Asia, HR Learning Fest & Symposium, SP Booth @ SWITCH, and SP Booth @ ITAP, aligned to SP’s industry engagement and branding priorities.
• Own end-to-end delivery across planning, stakeholder alignment, vendor coordination, operational readiness, on-site execution, and post-event review, ensuring smooth delivery within allocated budgets.
• Drive experience concepts and engagement formats (e.g., Networking Luncheons, interactive activation areas) to strengthen visitor engagement and lead generation outcomes.
• Coordinate internal teams and operational partners (including estates/security requirements and risk considerations) to ensure event readiness and delivery standards.

Stakeholder & Vendor Management

• Manage 5–8 stakeholder groups per event, spanning external co-organisers, partners, vendors, speakers, internal management, and subject matter experts (SMEs).
• Serve as vendor point-of-contact and execution lead, providing direction and ensuring on-ground delivery quality based on management guidance.

Partnerships & Thought Leadership Enablement

• Support partnerships with ecosystem stakeholders including BCA, MOM, IHRP, RX Singapore and ESG, using industry platforms to amplify thought leadership and strengthen sector presence.
• Enable showcases and strategic narratives (e.g., sector priorities, collaborations, initiatives) to build mindshare and strengthen SP’s role in industry transformation journeys.

• Delivered front-line operations and customer experience support in a high-volume attraction environment, including guest handling, activity dispatch, safety preparation and coordination with team leads.

• Supported marketing operations and event logistics coordination across lifestyle titles including Her World, Female, NuYou, Simply Her, Shape and Seventeen.
• Supported execution for signature events and roadshows, including RSVP administration, fulfilment coordination, registration operations and partner/vendor support.
• Assisted marketing activities for SEVENTEEN magazine, including promotional partner coordination and event activation support.

• Supported HR/admin coordination including interview scheduling, recruitment liaison, administrative processing and payments coordination.

• Provided administrative support including data processing, policy-related checks, and coordination with internal stakeholders and agents.