NURA ROSLAN
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Google
11.2022 - 10.2023
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority
- Created highly effective email template for SEA lead generation team, resulting in 50% increase in email open rates, 30% increase
in click-through rates, and 15% increase in overall lead
generation - Drove customer growth by delivering excellent customer business
experience and achieving customer success - Managed business process and drove customer outreach, business
pitches, solution implementation, and performance evaluation
Marketing Expert
TDCX
07.2021 - 09.2022
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Evaluated market trends to stay current on consumer and competitor changes.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Acquired, developed and frequently serviced over 50 new accounts
- Managed campaigns for various clients that consistently exceeded sales goals
Marketing Specialist
OnLocation Tours
09.2019 - 02.2021
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details
Marketing Associate
Koppert Cress
09.2019 - 02.2021
- Edited website content and database to keep information correct and up-to-date.
- Developed marketing strategies and resolved problems to drive sales.
- Planned and executed events and marketing programs to increase qualified leads.
- Performed ongoing analysis to develop and advance future marketing strategies.
Consultant
Edspace
01.2019 - 07.2019
- Introduced expansion of Edspace's membership offering to clients.
- Organized company events such as Growth Breakfast for members of Edspace and the Spring university showcase for connecting students with potential employers
- Assisted with product refinement and produced standardized reports.
Education
Bachelor of Arts - Law With Business
University of Sussex
United Kingdom06.2018
Skills
- SKILLS Computer: Proficient in
- Software:
- Microsoft Office Suite (Word
- PowerPoint, Excel), CRM
- Airtable, Notion, Hootsuite
- Skedsocial
- Shopify, Asana, Email
- Marketing: Klaviyo, Mailchimp
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Beginner (A1)
Malay
Bilingual or Proficient (C2)
Timeline
Digital Marketing Specialist
Google
11.2022 - 10.2023
Marketing Expert
TDCX
07.2021 - 09.2022
Marketing Specialist
OnLocation Tours
09.2019 - 02.2021
Marketing Associate
Koppert Cress
09.2019 - 02.2021
Consultant
Edspace
01.2019 - 07.2019
Bachelor of Arts - Law With Business
University of Sussex
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