Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Professionalachievements
Volunteerinvolvement
Personal Information
Careeraccomplishments
Timeline
Generic
Norman Ng

Norman Ng

Data Scientist | Sales & Business Development Director (SEA) |Channel Management | Partner Management
Singapore

Summary

Visionary Data Scientist & Strategic Leader Bridging technology and business to unlock growth, innovation, and impact. With over 20 years of leadership experience in Fortune 500 companies, I bring a unique blend of data science expertise, business acumen, and market insight. My journey spans dynamic markets across Asia Pacific, where I've driven sustainable growth, embraced innovation, and transformed challenges into opportunities.

Overview

25
25
years of professional experience
1
1
year of post-secondary education

Work History

Career Break Pursuing MSc and as a Data Scientist

Lithan Academy
10.2024 - 03.2025
  • Passionate about learning and committed to continual improvement through lifelong learning.
  • Utilized advanced querying, visualization and analytics tools to analyze and process complex data sets.
  • Streamlined data analysis processes, leading to more timely insights for business strategy adjustments.
  • Optimized machine learning models for predicting customer behavior, leading to more targeted marketing campaigns.
  • Analyses CVs via prompt engineering with criteria setup and program matching

Business Development Director

Exotic Office Solutions Pte Ltd
05.2024 - 09.2024
  • Spearhead robotic division.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Conducted thorough market research to identify emerging trends and capitalize on potential opportunities for growth.

Sales & Business Development Director ( SEA )

Avita Technologies International Company Limited
10.2022 - 02.2024
  • Planned and coordinated implementation of business plans and penetration of new markets.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Mentored junior team members, facilitating their professional growth and increasing overall team performance.
  • Secured high-profile contracts through effective relationship management and persuasive negotiation skills.
  • Enhanced company revenue by identifying new market opportunities and executing targeted sales campaigns.
  • Increased client base by implementing strategic business development initiatives and fostering long-lasting partnerships through B2C, B2B and B2G.
  • Analyzed market trends and customer needs to identify new business development opportunities.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Sales & Business Development Director ( ASEAN )

Nexstgo Singapore Pte Ltd
04.2018 - 09.2022

Rebrand to Avita Technologies International Company Limited

Head of Sales

Fuji Xerox Asia Pacific
07.2017 - 01.2018
  • Change management transformation. Turning from red to black in 3 months.
  • Instill compliance and re-strategise business and channel development to revamp overall business.
  • Streamlined sales processes, resulting in enhanced efficiency and increased productivity.

Vice President for Sales

Thakral Group
02.2016 - 06.2017
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
  • Formulated and executed strategic initiatives to improve product offerings.

Business Development Manager for SEATH-K ( Ink )

Hewlett-Packard Singapore (Sales) Pte Ltd
09.2014 - 12.2015
  • Generated new business with marketing initiatives and strategic plans.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
  • Represented company and promoted products at conferences and industry events.
  • Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
  • Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Developed and maintained strategic partnerships to provide added value to clients and increase competitive advantage.
  • Conducted market analysis to identify trends and adjust business strategies accordingly.
  • Drove revenue growth by identifying and securing new business opportunities in untapped markets.
  • Spearheaded development of new product line, leading to significant expansion of market footprint.
  • Diversified revenue streams by exploring and launching into new geographic markets.
  • Secured high-value accounts through persistent and strategic outreach efforts.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Drove sales by developing multi-million dollar contract sales.

Country Sales Manager

Hewlett-Packard Singapore (Sales) Pte Ltd
07.2010 - 08.2014

Same as above

Asia Pacific Trade Marketing Manager

Technogym International B.V
09.2007 - 06.2010
  • Conducted comprehensive market research to identify emerging trends and competitive insights for informed decisionmaking.
  • Helped develop opportunities of seasonal programs and marketing programs to achieve B2C and B2B needs and maximize sell-through.
  • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
  • Created trade marketing strategies to communicate strategies to exclusive regional distributors.
  • Developed strong partnerships with key accounts, resulting in increased sales and market share.
  • Utilized data-driven insights to continuously refine trade marketing plans for improved outcomes over time.

Senior Executive - Mobile Entertainment

Sony Electronics Asia Pacific Pte Ltd
12.2006 - 08.2007

Senior Executive - DSC & Printer Solution Marketing

Sony Electronics Asia Pacific Pte Ltd
01.2004 - 11.2006

Senior Sales & Marketing Executive

SISTIC.com Pte Ltd
05.2000 - 12.2003

Education

Master of Science - Data Science And Artificial Intelligence

Guglielmo Marconi University
Italy
05.2024 - Current

Diploma - Cyber Security Management

Singapore Polytechnic
Singapore
03-2019

Diploma - Computer Networking

Singapore Polytechnic
Singapore
02-2018

WSQ Advanced Certificate - Training and Assessment (ACTA)

Institute For Adult Learning Singapore
Singapore
09-2017

Postgraduate Diploma - Business Administration

University of Strathclyde
11-2007

Master of Fine Art -

RMIT University
Australia
05-2000

Bachelor of Arts - Fine Art

RMIT University
Singapore
08-1998

Skills

Python

undefined

Accomplishments

  • Exceeding Sales Targets, At HP, I managed annual sales objectives ranging from US150M to US200M, delivering an average of 125% quarter-on-quarter performance.
  • Strategic Wins, Led a cross-functional effort to secure a US42M tender out of US45, surpassing expectations by 200% through innovative approaches and collaboration.
  • Recognition of Excellence, Awarded multiple accolades for outstanding performance, leadership, and impactful strategies in diverse markets.

Professionalachievements

  • FY20/21 The Year of Leap Progress Award, Avita Technologies
  • AEC Best Printing System Country 2014, HP APJ - Singapore
  • AEC Best Performing Country for Toner 2014, HP SEATH- Bangkok
  • Setup official HP business in Yangon, Myanmar
  • Setup 1st HP flagship store in Ulaanbaatar, Republic of Mongolia
  • AEC Best Supplies Performance 2013, HP SEATH - Penang
  • High Achiever Award HP PPS AEC 2013, Phuket
  • Best Sales Performance (Retail) 2013, HP APJ - Bangkok
  • Key organiser for HP SEATH Kick-off, Nepal 2012
  • Winner of FY11 HP IPG APJ Leadership Summit Award, Taipei
  • Received Best Printer award in Cambodia, 2012 and 2011 organised by IDG Vietnam
  • Twice obtained HP eAward, For outstanding efforts in pushing beyond being a marketing manager by doubling up as marketing development manager for the rest of Asia Emerging countries.
  • Sony Cyber-shot from No. 3 to No.1 brand share, Malaysia
  • Successful rolled out of DVD World, To showcase One-stop DVD solution to consumers in Sony Asia Pacific.
  • Formation National Serviceman of the Year, 2010
  • School of Military Intelligent - Best Navigation Team, 1996
  • School of Military Intelligent - Best Bike Team, 1996
  • ACT - Best ACT Trainee, 1995
  • BMTS - Best Platoon Trainee, 1995

Volunteerinvolvement

  • Grassroots Leader, White Water Residents' Network, 2020
  • Key Appointment Holder, WhiteWater Condo, 2014

Personal Information

Nationality: Singaporean

Careeraccomplishments

  • In a start-up (previously Nexstgo and now Avita Technologies), Spearhead strategy, and identify new opportunities, sales, channels, and business development in bringing a new laptop brand into countries.
  • Build Avita in-country teams, Deliver results within 2 years and achieving US30M in 3 months.
  • Help FXPC, Deliver change management, turnaround business, and revenue from red into black in 4 months.
  • Worked with my division countries' PICs, Win numerous projects with the biggest B2G tender in Brunei in 2014 worth US45M with my team in HP.
  • Average every quarter over achieved by 125% for consecutive 6 years in HP
  • Excellent track record in turning around countries, Building business fundamentals, formulating strategies and identifying new opportunities and objectives, implementing go-to-market strategies, and instilling a high morale in-country team.

Timeline

Career Break Pursuing MSc and as a Data Scientist

Lithan Academy
10.2024 - 03.2025

Master of Science - Data Science And Artificial Intelligence

Guglielmo Marconi University
05.2024 - Current

Business Development Director

Exotic Office Solutions Pte Ltd
05.2024 - 09.2024

Sales & Business Development Director ( SEA )

Avita Technologies International Company Limited
10.2022 - 02.2024

Sales & Business Development Director ( ASEAN )

Nexstgo Singapore Pte Ltd
04.2018 - 09.2022

Head of Sales

Fuji Xerox Asia Pacific
07.2017 - 01.2018

Vice President for Sales

Thakral Group
02.2016 - 06.2017

Business Development Manager for SEATH-K ( Ink )

Hewlett-Packard Singapore (Sales) Pte Ltd
09.2014 - 12.2015

Country Sales Manager

Hewlett-Packard Singapore (Sales) Pte Ltd
07.2010 - 08.2014

Asia Pacific Trade Marketing Manager

Technogym International B.V
09.2007 - 06.2010

Senior Executive - Mobile Entertainment

Sony Electronics Asia Pacific Pte Ltd
12.2006 - 08.2007

Senior Executive - DSC & Printer Solution Marketing

Sony Electronics Asia Pacific Pte Ltd
01.2004 - 11.2006

Senior Sales & Marketing Executive

SISTIC.com Pte Ltd
05.2000 - 12.2003

Diploma - Cyber Security Management

Singapore Polytechnic

Diploma - Computer Networking

Singapore Polytechnic

WSQ Advanced Certificate - Training and Assessment (ACTA)

Institute For Adult Learning Singapore

Postgraduate Diploma - Business Administration

University of Strathclyde

Master of Fine Art -

RMIT University

Bachelor of Arts - Fine Art

RMIT University
Norman NgData Scientist | Sales & Business Development Director (SEA) |Channel Management | Partner Management