Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic
Norman Kuo

Norman Kuo

Senior Sales Manager
45 Bendemeer Rd #9-1437

Summary

Senior BD & Partnership Manager with a strong track record in driving revenue growth, surpassing sales targets, and scaling business across global markets. Experienced in developing and executing sales strategies, and building long-term strategic partnerships. Adept at stakeholder management, cross-functional collaboration, and data-driven decision making. Known for unlocking new revenue streams, elevating partner satisfaction, and delivering locally tailored go-to-market plans.

Overview

8
8
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

CEO Office - Senior Global Partnership Manager

TikTok
12.2023 - Current

Responsibilities:

  • Spearhead strategic business and operational initiatives to drive scalable and sustainable growth.
  • Cultivate and manage high-impact relationships with partner across commercial and cross-functional teams to support business goals.
  • Delivered data-backed recommendations through financial modeling and market analysis to influence C-level decision-making.

Key Achievements/Results:

  • Launched 4 initiatives and optimized BAU operations to deliver over 9-digit impressions, 7-digit new downloads, and 9-digit USD in business value in 2025.

Strategic Partner Manager, Greater China

Meta
12.2022 - 07.2023

Responsibilities:

  • Planned and coordinated implementation of business plans, go-to-market strategies, and penetration of new market - Greater China Region (GCR).
  • Built strong relationship with partners across all levels and achieve quotas via new partner development methodology for WhatsApp Business (API).
  • Worked with internal cross-functional teams of BD, marketing, product, tech, and support to ensure key partners' business successes in GCR.

Key Achievements/Results:

  • New partner development methodology drove 15x HoH increase in revenue and 5x in number of enterprise clients (YTD).
  • Customer/Partner Satisfaction Survey: 4.85/5
  • Key Partners/Clients: Shopline, MeetSocial, L'Occitane, J&T, Luckin Coffee.

Head of Partner Marketing, Singapore

Huawei Mobile Services
01.2022 - 12.2022

Responsibilities:

  • Led a team of 3 to drive HUAWEI AppGallery's partner marketing strategies and build scalable partner growth frameworks in Singapore.
  • Collaborate with cross-functional teams of BD, product, and operations to bring deeper collaboration with top apps across APAC to ensure partner's business success.
  • Initiate and manage 10+ strategic projects across APAC, including New Phone x App events, Huawei Ads Summit APAC, and AppGallery always-on campaigns.

Key Achievements:

  • Contributed to 60% YoY increase in Huawei ads revenue, 35% in AppGallery In-app-purchase, and 15% in AppGallery monthly active users while saving 30% cost.
  • One partner campaign achieved 15x business growth and was selected as global hero story and CSR branding video shoot in H1 2022.
  • Key Partners: Mobile Legend, ROX, Singtel, Shopee, Atome, Agoda, and other Google Play Top3k Apps

BD & Partner Manager, APAC

HUAWEI AppGallery
08.2020 - 12.2021
  • Managed partnership strategy and executive-level relations with key mobile apps in APAC from public sector, telco, lifestyle, and game verticals.
  • Orchestrated actionable insights to drive adoption of AppGallery ecosystem with key apps based on analysis of metrics, performance, and best practices with cross-functions of product and operations.

Key Achievements:

  • Achieved 120% business target by on-boarding apps, integrating Huawei API, and selling AppGallery ads.
  • Key Partners: GovTech, IMDA, Shopback, M1, Circles, OSIM, Kwai, and other Google Play Top20k Apps.

Account Manager (SaaS), SEA & Greater China

TripAdvisor
11.2019 - 08.2020
  • Managed hotel owners and directors of sales across APAC to increase hotel bookings, profit margins and up-sell hotels during COVID-19.
  • Analyzed and implemented new digital marketing solutions based on web and mobile metrics to help hotels drive direct bookings and save 20%+ on OTA commissions.

Key Achievement:

  • 125% target achieved in Q1/2 2020 and awarded Employee of the Month in May.
  • Key Clients: Hyatt, Accor, IHG, and Best Western

Account Manager (Media), SEA & Greater China

e27 Tech Media
08.2017 - 11.2019
  • Secured high-value accounts through consultative selling and customer solutions from public sector and mobile verticals, resulting in 6-digit worth of revenue.
  • Devised strategies to sell media services and tech conferences with average 120% quota achieved.

Key achievements:

  • 150% quota achieved in 2018. Ranked #2 sales rep and promoted to account manager.
  • Key Clients: Enterprise SG, WeWork, Danone, NEC Asia, Dentsu Aegis, AnyMind, and Sendbird.

Education

B.A. in Foreign Language And Literature

National Tsing Hua University
Taiwan
07.2012 - 12.2017

B.A. in Foreign Language (Exchange Program)

Nanyang Technological University
Singapore
08.2016 - 05.2017

Skills

Business Development: Strategic Partnerships / Deal Structuring & Negotiation / Pipeline & Lead Generation

Communication: Stakeholder Management / Executive Communication / Public Speaking

Problem Solving: Data-Driven Analysis / Design Thinking / Business Model Optimization

Leadership: Team Management / Cross-Functional & Cross-Cultural Collaboration / Mentorship

Industry Expertise: Mobile App / CPaaS / SaaS / Hardware & Digital Retail Channels

Software

2022 Huawei Future Star Award in SG

2021 Huawei Employee of the Year in APAC

2020 Huawei Global President Award (Team)

2019 Tripadvisor Employee of the Month in APAC

2018 #2 Top Sales of the Quarter in APAC

Timeline

CEO Office - Senior Global Partnership Manager

TikTok
12.2023 - Current

Strategic Partner Manager, Greater China

Meta
12.2022 - 07.2023

Head of Partner Marketing, Singapore

Huawei Mobile Services
01.2022 - 12.2022

BD & Partner Manager, APAC

HUAWEI AppGallery
08.2020 - 12.2021

Account Manager (SaaS), SEA & Greater China

TripAdvisor
11.2019 - 08.2020

Account Manager (Media), SEA & Greater China

e27 Tech Media
08.2017 - 11.2019

B.A. in Foreign Language (Exchange Program)

Nanyang Technological University
08.2016 - 05.2017

B.A. in Foreign Language And Literature

National Tsing Hua University
07.2012 - 12.2017
Norman KuoSenior Sales Manager