NOORSAKINAH MASRAWI
Summary
I am a reliable, resourceful, and proactive professional with more than 5 years of working experience. Throughout my career, I have gained a solid experience in performing research for content using tools such as Ubersuggest. I am experienced in planning, creating, and marketing long and short form content, copywriting for web and social media, managing articles with the use of Wordpress, creating marketing collaterals, tracking performance using Google Analytics and other tools such as Asana and Social Baker, video editing and graphic design (Canva).
Furthermore, I am also well versed in organising virtual and physical program and workshops which allowed me to gain strong interpersonal and collaborative skills.
I work well independently and value collaborative work within a team and across departments. With my unique skill set and diverse work experience, I am keen to contribute to your team to meet team and organisation goals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
CONTENT STRATEGIST
BITSMEDIA PTE. LTD.
11.2021 - 10.2023
- Strategised content marketing strategy that flows across all channels, from the Qalbox streaming platform to Muslim Pro's social media for its daily content pillars and special campaigns
- This resulted in a more streamlined process for interdepartmental collaborations
- Produced engaging copies for in-app push, social media, and Qalbox's web app shows (i.e Categories and synopses) and Muslim Pro App app listing
- Effectively led influencer marketing campaigns with more than 30 influencers/content creators, and guest writers to direct users to Muslim Pro and Qalbox
- This resulted in an increased brand awareness with an engagement rate between 1%-12% for influencers' content
- Built a community of more than 30 key opinion leaders (KOL) to create global and localised content for Muslim Pro's and Qalbox's audience and provide insights for the community team to strategise community events
- Successfully directed users to the website by producing articles for a marketing campaign with SEO-friendly topics and keywords, for Muslim Pro's audience in APAC (Malaysia & Indonesia) and Western (US & UK) regions
- Examples of written articles: 3 Things That Distract Us From Making A Good Decision, and 5 Facts about Sheikh Abdul Rahman As Sudais
SENIOR EXECUTIVE
COMMUNITY RESILIENCE STRATEGIC UNIT (MUIS)
02.2018 - 09.2021
- Spearheaded quarterly public events. This includes engaging speakers and vendors, overseeing its publicity, preparing the content and materials and other logistics and admin matters for the event.
- Published articles on Muslim.Sg website by incorporating SEO-friendly keywords
- Examples of written articles: The Power of Intention and 7 Must Go Mosques
- Curated and tailored Islamic content based on trending topics and feedback from Muslim.Sg users for 9 of MUIS' quarterly public outreach events
- Successfully produced Muslims.Sg podcast channel (Tune Islam)
- The podcast managed to make it to the top 30 and 20 on Spotify
- Monitored the social media performance (reach, views, engagements) of Muslim.Sg social media platforms for reports
- Engaged more than 25 stakeholders (local religious teachers) and fostered a positive relationship among them as a network that provides bite-sized religious content across social media platforms
- Developed a training roadmap for stakeholders (local religious leaders) focusing on core skills such as Digital Media, Content Creation, and Countering Violent Extremists to build their capabilities in engaging the Muslim millennials online
- Oversee the production and distribution of booklets for public education purposes
RESEARCHER & TRAINER
HOME TEAM BEHAVIOURAL SCIENCES CENTRE
06.2016 - 01.2018
- Organised and conducted trainings for stakeholders
- Conducted research on online radicalization, violent extremism, and the role of religion in violent extremism
- Provided insights on the religious aspects of counter-violent extremism efforts (CVE)
- Developed training materials (presentation slides and notes) and delivered training for Home Team officers and other external agencies such as ISD, Muis, and ECDA on the dangers of online violent extremism
- Coordinated internal and external events
- Reviewed the Malay translations for marketing collaterals on Psychological First Aid.
Educator
Darul Makmur Mosque
12.2014 - 12.2018
- Built relationships and communicated with parents to provide best learning environment for children.
- Implemented engaging lesson plans to keep learner attention.
- Collaborated with adults and children to provide safe and educational experience.
- Chose materials to enhance skills for individual students.
Education
Specialist Diploma in Children and Youth Counseling and Management -
ACC Institute of Human Services
01.2021
BA Human Sciences (Psychology) (Hons) -
International Islamic University Malaysia (IIUM)
Malaysia01.2016
GCE A-Levels -
Madrasah Al-Maarif Al-Islamiah
01.2011
GCE O-Levels -
Madrasah Al-Maarif Al-Islamiah
01.2009
Skills
- MS office
- Content strategy & content marketing
- Influencer marketing
- Copywriting
- Use of SEMrush and Ubersuggest to conduct keyword research
- Understanding web traffic analytics using Google Analytics
- Tracking social media performance on Creator Studio, Socialbakers and Youtube Analytics
- Working knowledge in using Content Management Systems eg WordPress and Firebase
- Project management
- Organising programmes, workshops, events and trainings
- Collaboration and partnerships with external and internal partners
- Stakeholder engagements and management
- Counseling
- Graphic design (Canva)
- Strong analytical skills
- Video editing
Certification
- Introduction to Copywriting, Quantico Communications LLP, 2020, Singapore
- Creating Content Calendar, LinkedIn Learning, 2021
- SEO Foundations, LinkedIn Learning, 2021
- Business Storytelling with C.C. Chapman, LinkedIn Learning, 2021
Personal Information
Nationality: Singapore
Timeline
CONTENT STRATEGIST
BITSMEDIA PTE. LTD.
11.2021 - 10.2023
SENIOR EXECUTIVE
COMMUNITY RESILIENCE STRATEGIC UNIT (MUIS)
02.2018 - 09.2021
RESEARCHER & TRAINER
HOME TEAM BEHAVIOURAL SCIENCES CENTRE
06.2016 - 01.2018
Educator
Darul Makmur Mosque
12.2014 - 12.2018
Specialist Diploma in Children and Youth Counseling and Management -
ACC Institute of Human Services
BA Human Sciences (Psychology) (Hons) -
International Islamic University Malaysia (IIUM)
GCE A-Levels -
Madrasah Al-Maarif Al-Islamiah
GCE O-Levels -
Madrasah Al-Maarif Al-Islamiah
Similar Profiles
NAHBILA SUMAITNAHBILA SUMAIT
Executive - Content Operations at Bitsmedia Pte LtdExecutive - Content Operations at Bitsmedia Pte Ltd
J. IERAANIYANJ. IERAANIYAN
Business Development Manager at India Electronics Pte Ltd / Excellous Pte LtdBusiness Development Manager at India Electronics Pte Ltd / Excellous Pte Ltd
Teo Paul SimonTeo Paul Simon
Associate Director at Phillip Nova Pte Ltd (Formerly Phillip Futures Pte Ltd)Associate Director at Phillip Nova Pte Ltd (Formerly Phillip Futures Pte Ltd)
MARIT SOSNOFFMARIT SOSNOFF
Content Strategist at Informa TechTargetContent Strategist at Informa TechTarget
Henry RoglandHenry Rogland
Content Strategist at StaffReadyContent Strategist at StaffReady