Summary
Overview
Work History
Education
Skills
Timeline
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Noah Chen

Summary

Accomplished Business Development Director with a proven track record at h2ofloss limited and Waterpik Inc., excelling in strategic market development and cross-cultural communication. Spearheaded expansion globally, leveraging expertise in partnership development and negotiation. Achieved significant market penetration by aligning innovative product positioning with consumer needs, demonstrating a customer-centric approach, and enhancing brand visibility.

Overview

26
26
years of professional experience

Work History

Business Development Director / Consultant

H2ofloss Limited
08.2010 - 12.2023

h2ofloss limited is a leading innovator in dental technology, dedicated to enhancing oral health globally. Our products, including dental water jets, emphasize advanced technology and user-friendly design.


Job Summary: As the Global Business Development Director for the dental water jet division, I spearheaded growth initiatives and expanded our market presence globally. The role focused on strategic planning, market analysis, and building relationships with key stakeholders in the dental industry.

Key Responsibilities:

• Developed and implemented global business development strategies to increase market share for dental water jets.
• Conducted market research and analysis to identify growth opportunities, emerging markets, and assess the competitive landscape.
• Built and maintained strong relationships with dental professionals, distributors, and other stakeholders to promote product adoption.
• Collaborated with the marketing team to create effective promotional materials and campaigns.
• Prepared and presented business proposals to management and potential partners.
• Monitored industry trends and customer feedback to continuously refine product offerings.
• Represented the company at trade shows, conferences, and industry events to showcase products and network with potential clients.

Business Development Director Asia Pacific

Waterpik Inc
10.1997 - 07.2010

As the Business Development Director for the Asia Pacific region, I led the growth and expansion of our innovative product lines, including dental water jets, water filters, and showerheads. This senior leadership role required me to drive strategic initiatives, build strong business partnerships, and identify new market opportunities to enhance our market presence and revenue in the region.

Key Responsibilities:

  • Strategic Leadership: Developed and executed business development strategies to drive growth and increase market share for dental water jets, water filters, and showerheads across the Asia Pacific region.
  • Market Expansion: Identified and assessed new market opportunities in key countries within the Asia Pacific region. Conducted market research to understand customer needs, emerging trends, competitive dynamics, and regulatory environments.
  • Relationship Building: Built and maintained strong relationships with key stakeholders, including distributors, retailers, dental professionals, government bodies, and other industry leaders. Drove product adoption through effective partnerships and collaborations.
  • Sales Growth & Forecasting: Led efforts to achieve sales targets and business goals for the region. Worked closely with the sales and marketing teams to develop sales plans, set realistic revenue forecasts, and track performance.
  • Product Positioning & Marketing: Collaborated with the marketing team to create region-specific marketing campaigns, promotional materials, and digital strategies that effectively communicated the value proposition of products to target audiences.
  • Partnerships & Negotiations: Identified, negotiated, and secured partnerships, joint ventures, and distribution agreements with local companies to enhance product reach and market penetration.
  • Market Intelligence & Competitor Analysis: Monitored market trends, competitor activities, and customer feedback to provide insights for continuous product improvement and innovative solutions.
  • Brand Representation: Represented the company at industry trade shows, conferences, and events across the region. Acted as a thought leader and advocate for the company’s products, building the brand’s reputation in the Asia Pacific market.

Education

Master of Arts - Marketing

Macquarie University
Sydney, Australia
07-1998

Diploma - Management Studies

Singapore Institute of Management
Singapore
03-1992

High School Diploma -

The London Chamber of Commerce And Industry
London
03-1980

Skills

    Strategic Market Development: Expertise in devising and executing strategies to expand market presence across diverse global regions

    2 Global Industry Knowledge: Comprehensive understanding of various international sectors, especially in dental care, water filtration, and consumer products, with keen insights into market trends and regulatory environments

    3 Partnership Development & Negotiation: Proficient in cultivating and negotiating partnerships with distributors, retailers, and key stakeholders on an international scale to facilitate product penetration and adoption

    4 Product Positioning & Branding: Ability to effectively position innovative products globally, highlighting unique value propositions tailored to different market segments

    5 Cross-Cultural Communication: Strong capability to engage with various cultures and navigate differing business practices, particularly within the Asia Pacific region

    6 Competitive Analysis & Market Research: Skillful in conducting thorough evaluations of competitive environments, customer feedback, and emerging trends that inform innovative strategies and market positioning

    7 Financial & Budget Management: Experience in managing budgets for global operations, setting financial performance standards, and enhancing profitability across product lines

    8 Customer-Centric Approach: Commitment to developing long-term relationships with customers by deeply understanding their needs and enhancing their overall experience

    9 Negotiation & Deal-Making: Expertise in securing advantageous distribution agreements and forming joint ventures that support expansion into global markets

    10 Brand Representation: Ability to effectively represent the organization at international trade shows, conferences, and networking events to enhance brand visibility and foster relationships

    11 Product Launch & Promotion: Proven experience in leading successful product launches and crafting region-specific marketing campaigns that resonate with target demographics

    12 Project Management: Proficient in managing cross-functional teams to ensure effective execution of business development initiatives and product launches across various regions

    13 Supply Chain & Distribution Management: Skills in overseeing global distribution networks to align supply chain activities with market demands

    15 Fluency in Local Languages: Proficiency in local languages in key markets, such as Mandarin, to enhance communication and stakeholder engagement

Timeline

Business Development Director / Consultant

H2ofloss Limited
08.2010 - 12.2023

Business Development Director Asia Pacific

Waterpik Inc
10.1997 - 07.2010

Master of Arts - Marketing

Macquarie University

Diploma - Management Studies

Singapore Institute of Management

High School Diploma -

The London Chamber of Commerce And Industry
Noah Chen