Adobe
Nirmal Raj
Design And Concept Lead
Summary
Detail-oriented merchandising professional aiming to leverage 7 years of developing effective visual displays to bring value to Visual Merchandising role. Strong passion for utilizing consumer behavior expertise and knowledge of color theory to create captivating visual displays. Creative with expertise in overstock management and retail sales campaigns. Contributes unwavering work ethic and commitment to quality.
Overview
6
6
years of professional experience
Work History
Regional Visual Merchandiser (SAS)
H&M
04.2023 - Current
- Align goals and expectations for global commercial information with Region and Sales Markets
- Adjust Commercial info when needed with focus on campaigns, A-areas, Price items, and Big Products to secure commerciality in collaboration with Regional Merchandising team
- Challenge and benchmark visual consistency across Sales Markets, ensure that the visual level is in line with H&M Brand expectations
- Understand and educate the teams on the impact of product presentation on commercial KPI´s, take action to drive commerciality with your Region & Sales Markets.
Regional Visual Merchandising & Marketing Manager
LENSKART.COM
12.2021 - 05.2023
- Facilitate communication among key stakeholders during the design phase and all phases of construction to ensure projects are in line with brand business objectives and are completed in a timely manner, within budget and up to brand guideline
- Monthly Budgeting based on job scope and campaigns, Coordinate with Finance and Vendor on PR,PO and invoice matters
- Leading the store(26 current), VM Champions, to prepare and set-up all VM and promotional display for launches, campaign, ad-hoc promos
- Assigning projects/ tasks to team members based on skill set and workload (India)
- Manage budget and expenses of the visual merchandising team by controlling costs of travel expense, vendor relations, signage, fixture expense, and in-house development of materials
Visual Merchandising Specialist
IKEA
05.2019 - 12.2021
- Responsible for the smooth planning and execution of all visual merchandising activations, upholding the headquarter & regional headquarter brand standards for IKEA
- Work closely with Sales, Logistics, Business Partners for the planning and management of all launch executions
- Plan and coordinate with third party vendor to ensure timely implementation, driving retail excellence and design thinking to enhance our competitiveness across the channels
- Time management to ensure well executed Build-ups, Planning, Implementation accordingly to the timeline given
Marketing Executive, Visual Merchandising Specialist
Hush Puppies
09.2018 - 05.2019
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs with social media strategies
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets
- Responsible for the smooth planning and execution of all visual merchandising activations, upholding the headquarter & regional headquarter brand standards for Hush Puppies and other brands
Education
Associate of Arts - Design And Visual Communications
Nanyang Polytechnic
Singapore 04.2001 -
Skills
- Space Planning
- Competitor Analysis
- Merchandise presentation
- Vendor negotiation
- AutoCAD proficiency
- Adobe Creative Suite
- Sketching and rendering
- Fashion Trend Analysis
- Visual Merchandising Strategy
- Visual storytelling
- SketchUp proficiency
- Employee Coaching
Software
Microsoft Office
AutoCad
SketchUp
Revit
3Ds max
Timeline
Regional Visual Merchandiser (SAS)
H&M
04.2023 - Current
Regional Visual Merchandising & Marketing Manager
LENSKART.COM
12.2021 - 05.2023
Visual Merchandising Specialist
IKEA
05.2019 - 12.2021
Marketing Executive, Visual Merchandising Specialist
Hush Puppies
09.2018 - 05.2019
Associate of Arts - Design And Visual Communications
Nanyang Polytechnic
04.2001 -
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