Nina Yan Tong Lim

• Coordinate and manage calendar schedule with reminders for CEO.
• Assist other direct reporting heads with spend authorization budgets and claims.
• Book travels by coordinating and reserving transportation and lodging.
• Answered emails and presented urgent requests for timely response.
• Assist on daily corporate requests, schedules and meeting preparations.
• Assist CEO on family calendar management and handle ad hoc duties.

• Planned Chairman's schedule.
• Manage air tickets for urgent business and family travels.
• Carried out day-day-day duties assigned by Chairman and even attended business meeting discussions.
• Learnt on business operations including business developments and marketing areas.
• Demonstrated prompt assistance wherever needed.
• Assisted in household matters such as helper permit renewals and contractors liaising.
• Worked flexible hours; night, weekend, and public holidays.

• Achieved sales quota and remain in the top sales position for 6 consecutive years since taking up this Sales Specialist position.
• Developed and maintained strong rapport with Ultra High Net-worth customers.
• Ensure smooth showroom operations with marketing team.
• Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns, in turn providing a comprehensive Aston Martin experience.

• Providing insights of the Aston Martin brand to the new Marketing Manager, guiding her to understand the brand.
• Assist the Marketing Manager in ATL/ BTL decisions.
• Press Relations & Event management.
• In charge of CRM matters for all Aston Martin customers.
• Manage daily showroom operations and guide the Guest Relations Officer to ensure showroom is in perfect condition.

Achievements :

• Working with Marketing Manager in getting a new showroom ready from scratch within 2 months.
• Play an integral part of the team in ensuring a successful showroom launch and all brand activities.
• Plan all convoy drives. Including the drive during the Spectre, James Bond movie viewing.

• Spearhead all advertising, advertorial, editorial opportunities to boost brand exposure.
• Announce all Press Release articles to all local media contacts.
• Liaise with automotive media groups for car reviews, reaching out to online car enthusiasts via social media platforms, Aston Martin Singapore Facebook Fan Page.
• Driving traffic to showroom by reaching out to existing Aston Martin owners and prospects with hospitality events.
• Plan and execute roadshows and car displays for brand awareness and prospecting new sales leads.
• Discuss Sales Targets with Sales Managers, plan relevant activities to increase number of sales leads for prospecting and observe the KPI set.
• Plan activities and allocate marketing budget for each calendar year.
• Summary of Pre & Post Marketing activities, ROI of investment.
• Analyse the automotive industry figures, especially on the HLS (High Luxury Sports) segment.
• Forecast upcoming movements in the HLS market and study competitors' trends.
• Upkeep the orderliness of the showroom to ensure brand image is maintained, conducive for hospitality and sales process.

• Plan and direct creative agencies in the production of all marketing and communication collaterals inline to Above-The-Line marketing direction; ranges from magazines to monthly promotional brochures, catalogues and product leaflets.
• Conceptualize and produce copywriting for printed collaterals.
• Control all budget required for production of all printed collaterals and BTL activities.
• In charge of photoshoot of all products and arrange images for use in all ATL and BTL collaterals.
• Working closely with Trainers to develop printed collaterals in assisting the Beauty Advisors to optimize sales.
• Achievement: 3-8% increase in return rate of existing customers after sending out the printed collaterals to them in quarterly cycle.
• Conceptualize and direct newspaper and magazine ads execution.
• PR support - Disseminate product information to PR agency and even media parties.
• Compile monthly clippings from News and Magazines, educate beauty advisors during monthly sales meetings.
• Events - Organise skincare workshops and anniversary event for prestige members.
• Implement special product launches especially for media editors' attendance.
• Manage CRM for 300k customer database and periodic DM to specific target group of customers, catered to promotion theme.
• Maintain budget for each CRM activity conducted.
• Analyse the rate of repeat customers in response to DM mailed out.
• Proposed promotional mechanics and execute the implementation of plans.
• Liaise with departmental stores' contact persons for Co-Joint promotions.
• Gifts sourcing for GWP promotions.
• Implement visual concepts into creative visual displays such as in-store POPs and light boxes with to suit promotion concept and theme.
• Liaise with contractors and store managers on planning and setting up of fixtures and displays.
• Train all store personnel on basic Visual Mechanising techniques and principles.
• Ensure consistency in all shops' display standards.
• Maintain latest products' and brand information and new promotion details on website.
• Generate EDM lists for monthly blast towards various target groups.
• Track website traffic after EDM blast to study and review its effectiveness.
• Achievements: Sharp increase of FANCL web surfers from about 600 people to high as 2300++ people with monthly EDM blast.
• Updating product price list in systems.
• Apply and liaise with HSA/AVA for product permits.

• Operating the SAP system and cooperating with the Procurement Department in Japan to control the Vendor Master File.
• Audit payable expenses related with all vendors in Japan Microsoft.
• Answer enquiries regarding to vendor accounts and expenses issues.
• Reason for leaving: Seeking full-time study in Marketing specialization.

• Translation of official business contracts and agreements.

• Assist the Managing Director in Sales and Marketing negotiations with corporate customers.
• Familiarized with all types for electronic components in order to suit various customers' requests.
• Paying regular visits and bridging network with customers and exchanging information on the current market trend.
• Monthly stock forecast for various accounts.
• Handle quotations, GP estimation, handle purchase orders, confirming schedules, address product issues enquiries.
• Liaises with shipping/ airfreight companies for import and export of goods.
• Manage the P&L account for individual transaction.
• In charge of inventory flow, including monthly stock take.
• Translation of documents and reports from Japanese to English or Mandarin.