Nina Zhao
Singapore
Summary
Seasoned innovation and initiative leader with 13 years at Procter & Gamble, driving brand growth, innovation delivery, and crossfunctional leadership across APAC. Proven success in launching disruptive products, leading premiumization strategies, managing large-scale portfolios, and optimizing cost structures. Experienced in end-to-end innovation management, technical readiness, and supply chain enablement across developed and emerging markets.
Overview
13
13
years of professional experience
Work History
Senior Manager, Initiative Project Manager
Procter & Gamble
09.2022 - Current
- Lead Downy APAC innovation portfolio across Southeast Asia, managing over $260MM in business.
- Delivered >$30MM iNOS through Big Bet innovations across PH, ID, and TH.
- Drove premium portfolio expansion with robust market and supply chain strategies.
- Enabled launch readiness via scenario planning, technical validation, and PACE alignment.
China Contract Manufactory Business Senior Manager
Procter & Gamble
01.2022 - 08.2022
- Led startup of a new contract manufacturing site and preparation for a disruptive Downy innovation in Japan.
- Collaborated with technical and supply partners for timely launch execution.
China Ariel brand & HKTW New Initiative Senior Manager
Procter & Gamble
01.2018 - 12.2021
- Managed $260MM Ariel innovation program across Powder, Liquid, Pods, Sanitizer, and Beads.
- Delivered one major product/form launch per year with full restages, driving 7-8% annual sales growth.
- Led premiumization for HKTW laundry portfolio despite COVID disruptions, securing 12pt customer category growth and $4MM incremental NOS.
- Achieved 10% cumulative GM improvement over 3 years via local supply chain solutions, material and pack optimization.
Japan and APAC FE Technology Leader and Regional Engineering Manager
Procter & Gamble
07.2012 - 12.2018
- Delivered $13MM incremental NOS via 1st Japan new-pack FE launch.
- Successfully led contract manufacturing site setup within 5 months, partnering with Japanese suppliers as the sole non-Japanese leader.
Education
Master's degree - Economic management
Jilin University
06.2012
Bachelor's degree - Engineering
Jilin University
06.2010
Skills
- Project Management
- Microsoft Office
- Continuous Improvement
Personal Information
Title: Senior Manager, Initiative Leader in F&HC at P&G Singapore
Timeline
Senior Manager, Initiative Project Manager
Procter & Gamble
09.2022 - Current
China Contract Manufactory Business Senior Manager
Procter & Gamble
01.2022 - 08.2022
China Ariel brand & HKTW New Initiative Senior Manager
Procter & Gamble
01.2018 - 12.2021
Japan and APAC FE Technology Leader and Regional Engineering Manager
Procter & Gamble
07.2012 - 12.2018
Bachelor's degree - Engineering
Jilin University
Master's degree - Economic management
Jilin University
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