Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Nimmi Balakrishnan

Nimmi Balakrishnan

Senior Account Manager
Singapore

Summary

Results-driven account management professional, with proven track record of delivering impactful results through strategic planning and client relationship building.


Excels in leading cross-functional teams and adapting to evolving business needs. Strong skills in problem-solving, and project management ensure successful outcomes and high client satisfaction.


Known for reliability, meticulousness, and collaborative approach to achieving team goals.

Overview

9
9
years of professional experience
4
4
Languages

Work History

Senior Account Manager

Nine TwentyEight Pte Ltd
09.2024 - Current

Account Manager

Nine Twenty Eight Pte Ltd
05.2022 - 09.2024
  • Managing key accounts such as KidSTART, DBS Institutional Banking Group, Cycle & Carriage, Community Chest, Sharity, SATS, and F&N.
  • Preparing monthly topline and social media reports to evaluate performances, and providing insights on improving them.
  • Coordinating efforts across PR and media teams to ensure the seamless delivery of services to clients.
  • Streamlining account management processes to improve overall efficiency and productivity.
  • Increased revenue for the company through strategic upselling.
  • Boosted client satisfaction by effectively managing and resolving account issues.
  • Negotiating favorable contract terms with suppliers/vendors, while maintaining strong relationships with them.
  • Awarded Silver in the B2B category for the DBS RAPID Campaign at the Drum Awards.

Senior Account Executive

BLKJ Havas
03.2021 - 04.2022
  • Managed key accounts such as Great Eastern, Mercedes-Benz, and Scoot.
  • Coordinated with various markets (Malaysia, Indonesia, and Brunei) for regional projects under Scoot.
  • Ensured creative and production workflow, timelines, and budgets are met as stipulated in briefs with both internal teams and clients.
  • Built strong relationships with all clients and tailored working styles according to their individual preferences.
  • Notable Great Eastern projects include Chapter 1 (Critical Illness), Chapter 2 (Retirement – Vow Renewal / Suit Up), and 113th Anniversary.

Account Executive

TMRW Pte Ltd
09.2019 - 12.2020
  • Managed multiple accounts, such as BMW Asia, Laneige Singapore, Macallan, GATSBY, mise en scene Singapore, and Ryo Singapore, while maintaining organization and prioritizing tasks efficiently.
  • Liaised with regional markets, inclusive of Indonesia, Vietnam, the Philippines, Laos, Myanmar, Tahiti, and Cambodia, for BMW Asia's social accounts.
  • Prepared post-campaign reports and monthly social media reports.
  • Researched various markets to work on pitches for new business development.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.

Events Marketing and Management Assistant

Singapore Press Holdings Ltd
01.2019 - 08.2019
  • Planned, organized, and executed all marketing activities relating to assigned exhibitions.
  • Key liaison between numerous partners (exhibitors, sponsors, and vendors).
  • Conducted market research to better understand the needs and expectations of assigned exhibitions.
  • Development of pre- and post-event communication collaterals and publicity materials to support ATL and BTL marketing.
  • Assisted the sales and operations teams in both on-site and off-site management.

Ecommerce Marketing Assistant

Luxasia Pte Ltd
10.2017 - 07.2018
  • Part of the team that kickstarted ecommerce in the company.
  • Input new data via Magento 2.0 and SAP, updated old records, and cross-checked information to keep the marketing database up-to-date.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.

Corporate Trainer and Marketing Delegate

APPCO Group
03.2016 - 03.2017
  • Supported sales and exceeded KPIs on a weekly basis.
  • Created brand awareness for clients via direct marketing.
  • Mentored a team of individuals and conducted training sessions.

Education

Bachelor of Arts - Mass Communication & Public Relations

Northumbria University, Newcastle
Singapore
01-2016

Diploma - Biomedical Sciences

Republic Polytechnic
Singapore
01-2013

GCE 'O' Level -

Ahmad Ibrahim Secondary School
Singapore
01-2008

Skills

  • Excellent interpersonal and communication skills developed through experiences in account management, and client servicing
  • Highly critical thinker with effective researching skills proven through work experiences in research assistance (NIE Singapore)
  • Self-sufficient, proactive and solution-driven with excellent organizational and prioritization skills
  • Determined learner and efficient team player who is able to work in fast-paced work environments
  • Exceptional leadership skills developed through work experiences in relief teaching (certified under MOE), tutoring and student mentoring

Interests

Reading and writing

Cycling, hiking and badminton

Volunteering

Arts and culture

Timeline

Senior Account Manager

Nine TwentyEight Pte Ltd
09.2024 - Current

Account Manager

Nine Twenty Eight Pte Ltd
05.2022 - 09.2024

Senior Account Executive

BLKJ Havas
03.2021 - 04.2022

Account Executive

TMRW Pte Ltd
09.2019 - 12.2020

Events Marketing and Management Assistant

Singapore Press Holdings Ltd
01.2019 - 08.2019

Ecommerce Marketing Assistant

Luxasia Pte Ltd
10.2017 - 07.2018

Corporate Trainer and Marketing Delegate

APPCO Group
03.2016 - 03.2017

Bachelor of Arts - Mass Communication & Public Relations

Northumbria University, Newcastle

Diploma - Biomedical Sciences

Republic Polytechnic

GCE 'O' Level -

Ahmad Ibrahim Secondary School

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Nimmi BalakrishnanSenior Account Manager