Nileshika Wijenaike

With over a decade of professional experience, my core competencies lie in shaping brand narratives and executing integrated marketing communications campaigns in the markets I operate in. At Panasonic in Cambodia, I am deeply committed to maintaining corporate brand integrity across various consumer categories while adapting global brand communication messages to match the sentiments of local consumers.

In the digital age, I revolutionize Panasonic’s digital media presence in Cambodia by introducing various social media channels and digital media initiatives, ensuring cohesive communication across product categories. My strategic direction significantly enhances our brand's digital footprint, while my hands-on experience with corporate affairs, CSR, and event management enables meaningful private-public sector stakeholder engagement and enhanced brand credibility.

I am known for driving impactful marketing initiatives and fostering collaborative team environments while achieving tangible results. I am a reliable and adaptable person, skilled in content creation, brand management, and media relations in the markets I operate in. I have successfully mentored various local talents in multiple projects with a positive attitude and I am always willing to take on added responsibilities to meet the company's goals.