Nikita Sonawane

Role:

• Leading the territory with a resource to generate revenue through Ad sales for two markets - Tamil Nadu and Maharashtra for Sun TV, KTV, Sun Life, Sun News, Aditya TV, Sun Music, Sun Marathi and all HD channels
• Meet the key influencers and decision makers in Corporate brands and agencies establishing the merits of the channels and understanding the needs and requirements of the brands.
• Coordinating with the traffic team, closing daily inventory.
• Increasing the market share, getting new clients on board.

Achievements:

• Everest was an untapped account was brought on board with a yearly deal.
• Vicco labs closed Co powered by on Movie and gave impact again twice with hike on cprp deal.
• PN Gadgil and Chandukaka were untapped accounts in Maharashtra market started a yearly deal.
• Pran Foods – International account came as a sponsor on Movie and started a yearly deal with Sun TV.
• IOCL closed sponsorship on PS -1 Movie.

Role:

• To generate revenue through TV Ad sales for channels like Zee Bangla SD, HD & Zee Bangla Cinema (Dec 2016-May 2021), Later managed Zee South channels GECs and movies for all the 4 states with 50+ clients.
• Meet the key influencers and decision makers in Corporate brands and agencies establishing the merits of the channels and understanding the needs and requirements of the brands
• Coordinating with the traffic team, closing daily inventory for the channels, account planning, scheduling teams and internally execution of the regular plans as well as for integrated customized solutions
• Increasing the market share, getting new clients on board
• Creating customized ideations for brands as per the show content for the team, managing impact properties as a custodian nationally for Dadagiri,Dance Bangla Dance & Mirakkel

Achievements:

• Skoda gave exclusive business on Zee Bangla and spot buys on Saregama for four months- 2020
• Marico - Closed a talk show made exclusively for brand Nihar shanti Amla 4 episodes – Aakai Aksho ( Celebrities and Common women of west Bengal come together sharing success stories in 2018 – 19 for 2 seasons
• Vicco labs- Created a beauty contest for young girls of West Bengal – Sharad Sundari in Durgo Pujo consistently for 2 years with Copowered by Sponsorship on Durgo Pujo for 2018, 19
• Johnson & Johnson- Closed Copowered by on Durgo pujo for Baby launch plan on West Bengal with a customized digital and on ground content across the districts- 2017
• Marico for Hair & Care Almond Walnut oil made a song for the brand with famous Musician & Singer Chandrabindu of West Bengal
• Hersheys, Pitambari, Indigo paints, Parag foods, Prince pipes and Bajaj Auto got on board on the channel

• To generate revenue for channels Big Ganga and Big magic through Ad Sales
• Increasing the market share, getting new clients on board.
• Achieving the targets given by the management
• Got Parle products on board for Morning time band kids program on Big magic as Copowered by Sponsorship
• Pidilite started spending on Big magic & Ganga

Role:

• Leading a team of two resources for territorial business in Acquisition, Retention and Kam
• Generating revenue by Developing and Maintaining a Relationship with the Existing clients and upgrading their services
• Offering brand solution ideas for the website.

Achievements:

• Have been a top performer of Hunting team (Acquisition) across India for 3 quarters and displayed continuous growth in Acquisition and Retention teams
• Awarded the Certificate of Achievement for “Highest Productivity” Pan India no 3 in 2012
• Awarded the Certificate of Achievement for “Highest Value Order - Online” West India 2013
• Worked in All Acquisition, Retention and KAM teams and excelled in all the verticals when placed and hence was promoted to Team lead - Kam
• Coached team members in techniques necessary to complete job tasks.

• Selling Corporate training programs for employees and customized concepts for brands
• Mapping new corporate clients, make customized training solutions for sales business vertical or distribution sales, selling yearly training plans to business heads & HR for the whole corporate structure of the company.

Achievements:

• Displayed continuous improvement in client acquisition of new business
• Have been awarded and appreciated more than 5 times for exceeding the monthly targets and commitment shown in executing the assignments