Niharika Sardeshpande
Summary
A seasoned banking and technology professional with over 13 years of experience spanning sales, sales enablement, go-to-market strategy, product development, marketing, solution design, product marketing and relationship management.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
Work History
Global Solutions Director-Retail and Business
Temenos AG
2 2022 - Current
- Solutions lead for Retail and Business Banking which together comprise 70% of organization revenues. Responsible for target account selection, market penetration, positioning and marketing campaigns, digital channel strategy and sales enablement.
- Crafted product strategy by identifying client pain points and most viable use cases using Temenos products. Served as the go-to authority on our products and solutions, showcasing an in-depth understanding of their capabilities and their alignment with client needs.
- Worked closely with potential clients to understand needs and challenges. Analyzed client requirements to develop solutions that align with customer's business goals.
- Subject matter expert on Retail and Business Banking globally. Created Go To Market plans targeted at specific segments- Embedded Finance providers, Challenger and Neo Banks, BNPL providers and Credit unions.
- Designed and executed sales and marketing enablement encompassing thought leadership, training sessions and collateral creation.
Associate Director- Retail Banking
Standard Chartered Bank
06.2016 - 02.2022
- Led Standard Chartered’s Digibank launch in Singapore. KPIs included value proposition identification and target audience identification, digital marketing and launch strategy, UI/UX experience design and omni channel acquisition planning
- Managed cross functional teams to execute product rollouts in timely manner and within budget. Oversight of multiple functions including digital and branch channels, online and digital marketing, customer service and technology.
- Managed allocation and effective deployment of SGD 5 Mn marketing budget across paid and organic channels, own branches, partner networks and offline real estate
- Led acquisition for cards business and successfully transitioned to digital first model. Devised innovative marketing and channel strategies to ramp up acquisition to all time high during peak of the global pandemic in 2020
- Launched Standard Chartered's Priority Private, a bespoke investment offering designed for HNW clients. Designed marketing collateral, messaging and financial and lifestyle benefits tailored to HNW clients. The portfolio exhibited 7% increase in revenue in first 6 months of launch
- Managed Priority Banking segment for SG. Responsibilities include crafting segment strategy, proposition design, portfolio monitoring and tail management.
National Business Development Manager
ING Group
04.2011 - 11.2013
- Grew the key corporates vertical within employee banking to USD 50Mn over 3 years by leveraging online and digital banking channels
- Supported the Group head in strategy design by maintaining oversight over portfolio, marketing costs and revenue growth.
Associate Vice President, Marketing
HSBC
09.2010 - 04.2011
- Handled the integrated marketing campaign for re-launch of HSBC Advance in India. Marketing efforts lasted for 3 months and were spread across print, outdoor and digital channels
- Created digital footprint for HSBC mortgages. Set up end to end processes for faster loan disbursement by reducing turnaround by 3 days
- Revamped HSBC India public website to deliver smooth client journeys. Post revamp, users were able to reach their desired offering page in 65% of the time.
Marketing Manager
ICICI Bank
06.2008 - 09.2010
- Developed marketing strategies for the credit cards business to use for launches, rebranding campaigns and promotions
- Managed co brand card products with leading fashion(Future group) and fuel(HPCL) partners. Between these 2 products grew and managed portfolio of 100K cards with ENR of USD 60Mn
Education
Master of Business Administration - Marketing & Finance
Indian Institute of Foreign Trade
India 07.2006 - 05.2008
Bachelor of Technology - Electrical Engineering
Jawaharlal Nehru Technological University
India 09.2002 - 06.2006
Timeline
Associate Director- Retail Banking
Standard Chartered Bank
06.2016 - 02.2022
National Business Development Manager
ING Group
04.2011 - 11.2013
Associate Vice President, Marketing
HSBC
09.2010 - 04.2011
Marketing Manager
ICICI Bank
06.2008 - 09.2010
Master of Business Administration - Marketing & Finance
Indian Institute of Foreign Trade
07.2006 - 05.2008
Bachelor of Technology - Electrical Engineering
Jawaharlal Nehru Technological University
09.2002 - 06.2006
Global Solutions Director-Retail and Business
Temenos AG
2 2022 - Current
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