Nicole Poon Sie Jie
Summary
Possessing strong interpersonal and analytical skills, combined with knack for creative problem-solving. Familiar with market research, brand positioning, and promotional strategies, along with proficiency in data analysis and campaign management. Capable of driving impactful marketing initiatives that enhance brand visibility and boost sales.
Overview
2
2
years of professional experience
Work History
Trade Marketing Executive (Laneige)
AMOREPACIFIC (Laneige)
01.2022 - 01.2023
- Company Overview: A South Korean beauty and cosmetics chaebol that operates more than 30 beauty, personal care and health brands
- Notably, Sulhwasoo, Laneige, Mamode and Innisfree
- Designing and implementing monthly promotional strategies aligned with overarching sales and marketing objectives
- Responsible for overseeing the creation and deployment of in-store artwork, including posters, pull-up banners, vouchers, and flyers
- Led the EDM and SMS marketing initiatives, with a focus on targeted and segmented content to optimize engagement and drive conversions
- Led activation programs in collaboration with key partners such as Capitaland, Starhill, Atome, and Grab to enhance brand visibility and engagement
- Responsible for enhancing brand presence and ensuring seamless campaign execution through strategic in-store planning, aligned with key marketing priorities
- Led the sourcing and design of promotional items, including luggage, desk pads, wireless mice, and cosmetic bags, to support brand initiatives and enhance customer experience in Laneige retail stores
- Monitor inventory levels through SAP to ensure accurate stock management and availability
- Conducted regular visits to sales locations to ensure optimal brand visibility and consistency across all platforms
- Ensured timely communication through SMS, EDM, and social media postings to drive engagement and deliver measurable results
- Served as the primary point of contact for promotions, collaborations, and artwork management, facilitating effective communication and execution
- Successfully led the management and coordination of PR events for the newly launched Waterbank and Radian-C series, which is in collaboration with Project Acai, as well as Neo Cushions, to drive brand awareness
- Tracked and managed the Trade Marketing budget, ensuring optimal allocation and cost efficiency through strategic monthly promotions and campaigns
- A South Korean beauty and cosmetics chaebol that operates more than 30 beauty, personal care and health brands
- Notably, Sulhwasoo, Laneige, Mamode and Innisfree
Business Development Executive
Kirei Japanese Food Supply
03.2021 - 12.2021
- Company Overview: Leading distributor of Japanese Food & Beverages brands to Hotels, Restaurants and Supermarkets in Singapore
- Managed client accounts, serving as the primary liaison to ensure client satisfaction and effective communication
- Prepared and provided quotations for new customers, ensuring clarity and alignment with their needs
- Managed new customer inquiries via website and phone, delivering prompt and informative responses to enhance customer experience
- Developed and designed the website for honeydaes, a subsidiary of Kirei, ensuring a user-friendly experience and alignment with brand identity
- Point of Contact for the e-commerce website honeydaes.com, overseeing operations, customer inquiries, and overall site management
- Managed order fulfillment for Honeydaes, Shopee, Amazon, and Redmart, ensuring timely and accurate delivery to enhance customer satisfaction
- Conducted inventory stock-taking for Honeydaes, Shopee, and Redmart to ensure accurate inventory levels and support effective stock management
- Engaged in sourcing new clients to expand the customer base and drive business growth
- Created engaging content for the Honeydaes TikTok account to enhance brand visibility and connect with the target audience
- Leading distributor of Japanese Food & Beverages brands to Hotels, Restaurants and Supermarkets in Singapore
Education
Bachelor of Business - Marketing & Web Design
MURDOCH UNIVERSITY
04-2025
Diploma - Mass Communications
KAPLAN HIGHER EDUCATION
08-2020
Skills
- Ads Manager (Facebook, Instagram)
- Google Analytics
- MS Office (Words, Excel, PowerPoint)
- Adobe Software (Photoshop, InDesign, Illustrator, Premiere Pro)
- Key account management
- Pricing strategy
- Performance tracking
- Product positioning
- Marketing communications
- Customer segmentation
- Trade promotion
- Data-driven decision making
- Teamwork
- Problem-solving
- Teamwork and collaboration
- Time management
- Critical thinking
- Verbal and written communication
- Decision-making
Additional Information
Ads Manager (Facebook, Instagram), Google Analytics, MS Office (Words, Excel, PowerPoint), Adobe Software (Photoshop, InDesign, Illustrator, Premiere Pro) (Basic), Dance, Food, Travelling
Timeline
Trade Marketing Executive (Laneige)
AMOREPACIFIC (Laneige)
01.2022 - 01.2023
Business Development Executive
Kirei Japanese Food Supply
03.2021 - 12.2021
Bachelor of Business - Marketing & Web Design
MURDOCH UNIVERSITY
Diploma - Mass Communications
KAPLAN HIGHER EDUCATION
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