NICOLE NG
B2B Sales Leader | APAC Markets Expansion | Payments and SaaS
Singapore
Summary
With over 15 years of experience in B2B sales across APAC, I specialize in driving business growth, building high-performing teams, and expanding market opportunities. My expertise includes international B2B payments and SaaS-based technology solutions, enabling businesses to manage risks, scale efficiently, and expand globally. I have led sales and partnerships, developed new business lines, and contributed to key milestones such as IPOs and regional expansions. I take a structured, data-driven approach to sales, ensuring pipeline management, revenue growth, and a strong customer experience. Beyond sales, I focus on building long-term, value-driven relationships-whether with startups, SMEs, or enterprise clients. Driven by a passion for innovation and collaboration, I am always seeking new opportunities to create meaningful connections, foster growth, and make a positive impact for both myself and my future employer.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Business Development Director (APAC)
3S Money
03.2023 - 03.2025
- Company Overview: 3S Money, an Electronic Money Institution based in the UK, offers multi-currency international business accounts and foreign exchange solutions.
- Hired as employee #2 in APAC, based in Singapore, leading global business development efforts. Scope includes inbound lead generation, strategic outbound sales, and development of referral partnerships.
- Primary client focus: SMEs across professional services, shipping, logistics, aviation, manufacturing, trading, and wealth management sectors.
- Strategic partner focus: Corporate service providers, accounting firms, and law firms.
- Reason for leaving: 3S Money decided to close the Singapore team following their acquisition of a Major Payment Institution Licence (MPI) in Hong Kong, which led to a strategic shift in operations.
Sales Director (APAC)
Rapyd
11.2022 - 02.2023
- Company Overview: Rapyd, headquartered in the UK, offers fintech-as-a-service solutions that enable small and enterprise businesses to access a wide range of local payment and payout methods.
- Developed and implemented sales strategies to drive business growth, with a primary focus on clients in the gig economy, travel & hospitality, and EdTech sectors.
- Collaborated closely with Pre-Sales consultants and Compliance teams to ensure smooth and efficient client onboarding and integrations.
- Reason for leaving: Headhunted by the CEO of 3S Money's APAC division, who was previously the CEO of APAC at Flywire.
Head of Partnerships (Global)
Zai
05.2022 - 10.2022
- Company Overview: Zai, formed through the merger of CurrencyFair (Ireland) and Assembly Payments (Australia), operates under Standard Chartered Venture in Singapore. It provides integrated financial services, including payments, foreign exchange (FX), fraud management, and reconciliation, primarily targeting mid-market and enterprise-level business customers.
- Developed global payment partnerships and go-to-market strategies to drive business expansion.
- Focused on strategic partnerships with API providers to expand into the E-commerce sector as well as banking and payments partners in Southeast Asia, Australia and Latin America for expansion into new markets.
- Reason for leaving: Resigned two weeks prior to Zai's closure of its Singapore operations, as part of a group decision by SC Ventures.
Director of Sales (APAC)
Flywire
01.2016 - 04.2022
- Company Overview: Flywire Corporation (Nasdaq: FLYW), based in Boston, USA, uses vertical-specific payments technology to streamline payments for clients in the education, healthcare, and travel industries.
- Hired as Employee #2, Sales Manager (Asia) in 2016, responsible for new client acquisition in the education sector in Singapore.
- Promoted to Senior Sales Manager in 2017, tasked with expanding the regional business into Hong Kong, as well as unlocking new sectors in healthcare and travel.
- Promoted to Director of Sales (SEA, HK) in 2018, leading the expansion of the sales team and businesses in Southeast Asia and Hong Kong.
- Promoted to Director of Sales (ANZ, SEA, HK) in 2020, overseeing the addition of the ANZ markets and team. Flywire went IPO in 2021.
- Promoted to Director of Sales (APAC) in 2022, responsible for further business expansion and building strategic partnerships with EdTech and Accounting partners across the APAC region.
- Reason for leaving: Seeking new challenges with greater growth potential.
- Flywire Corporation (Nasdaq: FLYW), based in Boston, USA, uses vertical-specific payments technology to streamline payments for clients in the education, healthcare, and travel industries.
Account Development Representative (APAC)
MuleSoft
10.2013 - 08.2015
- Company Overview: MuleSoft, based in San Francisco, USA, is a platform that connects applications, data, and devices, enabling seamless communication and data exchange across systems while automating business processes through APIs. MuleSoft (NYSE: MULE) went IPO in 2017, and was acquired by Salesforce in 2018.
- Hired as employee no. 2 in Asia. Responsible for lead generation, and developing outbound strategic accounts.
- Collaborated closely with Marketing, Account Executives and Pre-Sales Consultants to win enterprise deals across key sectors, including banking, healthcare, retail, hospitality.
- Involved in training accredited software partners from Indonesia, China and India.
- Reason for leaving: Resigned to take a career break and assist a friend in launching a 3D printing startup.
Sales Executive
IQ Dynamics
10.2011 - 09.2013
- Company Overview: IQ Dynamics, based in Singapore, offers a comprehensive integrated Human Resource Management and Talent Management solution for medium to large enterprises.
- Responsible for driving new business opportunities with SMEs in Singapore, particularly within the banking, manufacturing, building and construction sectors.
- Reason for leaving: Headhunted by MuleSoft.
Education
Bachelor - Information Engineering (Digital Media Processing)
Nanyang Technological University
Singapore 01.2007 - 12.2011
General Certificate of Education Advanced Level -
Jurong Junior College
Singapore 01.2005 - 01.2006
General Certificate of Education Ordinary Level -
CHIJ St.Nicholas Girls' School
Singapore 01.2002 - 12.2004
Skills
- Strong leadership and management
- Ability to work remotely /independently / collaboratively
- Analytical and creative problem solving
- Communication and writing skills
- Competitive market research capability
- Professional product presentation
Websites
Career Interests
- Medical insurance include coverage for dependants
- Available to start work in early June.
Nationality
- Formerly Malaysian
- Now Singaporean, since 2017
Other Skills
- Office tools (Microsoft Office, Google Workspace)
- Video conference tools (Google Meet, Zoom, Microsoft Teams)
- Sales tools (Salesforce, Yesware, Linkedin Sales Navigator)
- AI tools (ChatGPT, DeepSeek)
Timeline
Business Development Director (APAC)
3S Money
03.2023 - 03.2025
Sales Director (APAC)
Rapyd
11.2022 - 02.2023
Head of Partnerships (Global)
Zai
05.2022 - 10.2022
Director of Sales (APAC)
Flywire
01.2016 - 04.2022
Account Development Representative (APAC)
MuleSoft
10.2013 - 08.2015
Sales Executive
IQ Dynamics
10.2011 - 09.2013
Bachelor - Information Engineering (Digital Media Processing)
Nanyang Technological University
01.2007 - 12.2011
General Certificate of Education Advanced Level -
Jurong Junior College
01.2005 - 01.2006
General Certificate of Education Ordinary Level -
CHIJ St.Nicholas Girls' School
01.2002 - 12.2004
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