NICOLE NEO

I personally secured the Master Franchise for Gram Pancakes from Osaka, Japan, and established it as the first pancakes brand in Singapore in 2019. Our initial outlet at Vivocity Shopping Mall was a tremendous success, consistently drawing impressive crowds and gaining significant media exposure. We achieved a 100% ROI within three months and saw continued growth in sales and profitability. We expanded with a second outlet at Waterway Point in August 2021. Over five years, Gram Pancakes has become known as the best Japanese souffle pancake shop in Singapore, with high customer ratings and positive feedback. I also innovated new menu items, managed social media engagement, and maintained strong financial performance, achieving widespread market presence and high customer satisfaction. I oversaw financial operations, ensured a safe work environment, trained and motivated staff, reduced overhead costs, and implemented efficient inventory and order processing systems. Additionally, I expanded market reach through targeted marketing campaigns and strategic partnerships, secured long-term sustainability through prudent financial management, and ensured compliance with industry regulations and safeguarding the company's legal interest.

I began my tenure as Corporate Sales Manager for the managing "Mazda brand" at Eurokars Group, tasked to establish and lead a dedicated corporate sales department.

My responsibilities included managing a team and selling vehicles to corporate clients, including car leasing companies and various corporate entities. In 2018, I successfully secured a significant business deal with Private Hire companies, resulting in a major contract of over 3000 units for the company.

This achievement led to my promotion to Senior Corporate Manager, where I now oversee corporate sales operations across all brands under the Eurokars Group umbrella.

I have developed strategic partnerships with external stakeholders to drive business growth and market expansion and managed crisis situations effectively by quickly assessing the situation, developing an appropriate response plan, and communicating transparently with stakeholders.

Starting from day one, tasked to operate and secure shop rentals, hiring staff, and establishing company policies. Close coordination with Milan Station Hong Kong is essential for setup, stock management, and maintaining company identity. Key operational goals include achieving monthly and yearly budgets, meeting sales targets by product category, and fulfilling KPI objectives. Efficient inventory management, maintaining records, preventing stock losses, and addressing customer inquiries and feedback are crucial for smooth daily operations and a positive outlet image. As franchisee, staff will represent the brand both in-store and within the community, aiming to increase customer flow, develop a high-potential clientele, optimize the client database, and organize VIP appointments.

As a Sales Manager for new and pre-owned car sales, I oversee a team of five salespeople, managing all aspects of car sales, administration, and logistics. My responsibilities include monitoring team attendance and compliance, effectively coaching and training sales consultants, defining their sales areas, and planning personnel requirements, including recruitment and dismissal.

In terms of sales and customer care, I manage the CRM system according to BMW's worldwide standards, ensuring strict adherence to BMW processes to achieve company bonuses. I liaise closely with BMW Asia for continuous sales volume and revenue follow-up, appraise sales performance against KPIs monthly, and implement BMW's standard sales values to meet targets. I set qualitative and quantitative targets for prospecting sales and customer care, assist in customer satisfaction and loyalty, and track all inquiries and sales leads to generate weekly reports, prepare budgets, and create monthly forecasts and performance reports. Additionally, I conduct periodic market surveys to evaluate trends and competition.

For the pre-owned department, I handle a fleet of existing pre-owned vehicles, ensuring their effective management and sales.

I in charged of developing and achieving sales strategies for Lexus, Toyota, Hino, and Suzuki, focusing on corporate businesses. My responsibilities included conducting market research, prospecting and acquiring new accounts to increase market share, and maintaining strong customer relationships. I organized advertising and promotional activities, such as roadshows and trade exhibitions, to boost brand awareness. Additionally, I managed accounts for rental companies, construction firms, the food and beverage industry, and corporate companies. Notably, I handled vehicle purchases for ministers like Dr. Vivian Balakrishnan, Mr. Yeo Cheow Tong, and Dr. Yaacob Ibrahim.

As a Sales Manager for the corporate sector, I was in charged for developing sales activities for the pharmaceutical, technology, and finance industries and most importantly to achieve given sales budget. I have to explore different business opportunities to meet industry-specific requirements and leveraged sales strategies for maximum market penetration. My responsibilities included forecasting monthly and annual sales budget and providing market intelligence to forecast sales. Additionally, I planned and organized travel-related events, such as Travel Awards Night and Corporate Travel Agents Events.

I began my career as a Sales Executive at New Park Hotel (Parkroyal Hotels & Resorts), managing the corporate and government sectors. After a year, I was promoted to Assistant Sales Manager, taking responsibility for the corporate market across six properties in Singapore, including Grand Plaza Parkroyal, Plaza Parkroyal, New Park Hotel, Parkroyal Kuala Lumpur, Parkroyal Penang, and Grand Plaza Parkroyal Yangon. In this role, I managed all corporate accounts and consistently achieved sales targets. My notable achievement includes being promoted within a year and later being transferred to the flagship property, Grand Plaza Hotel.