Nicole Leung Pui Sze

• Registered business in jewelry retail online, born out of an unique phase in my life when I took time off work to focus on raising my children.
• Jewelry design, marketing, photography.
• Developing strong relationships with customers, leading to repeat business and referrals.
• Building a solid reputation in the industry through consistent delivery of excellent workmanship.
• Studying market to determine optimal pricing of goods and capitalize on emerging opportunities.

• Managing a team of 3 in driving digital acquisition for credit cards, unsecured finance, secured finance, retail banking, investment and insurance products, across all customer segments
• Working with media owners, such as Facebook and Google, as well as media and creative agencies on acquisition campaign planning and execution for Singapore
• Advocating and getting internal approvals for new acquisition tools such as Facebook Custom Audience, EDM remarketing, etc to improve the audience targeting accuracy and lead conversion rate
• Pushing new initiatives such as partnership, online exclusive offers, Test & Target campaigns, etc to drive organic growth in sign-ups
• Taking the lead to work with country sales department to drive new processes with the goal to increase the efficiency in digital lead conversion and enhance customer experience
• Managing internal stakeholders, such as sales director, product managers, legal and compliance, etc

Achievements:

• Credit Cards – achieved 7% increase in card’s online lead number in Q2 2015 and improved workable lead from 78% (Q1 2015) to 85% (Q2 2015)
• Online contribution has increased from 14% in 2014 to 17% in 2015, and further to 21% in Q1 2016
• Increased lead volume by 15% in Q1 2016 compared to Q1 2015
• Personal loan – worked with product team to successfully pushed through an online exclusive rate offer and generated S$1.8 mil extra transaction volume in a month in 2014
• Maintained steady growth of Personal Loan’s online transaction volume and by Q3 2015, transaction was 2% ahead of yearly target
• Increased monthly loan volume by 10% in self-served channel in Q1 2016 and 15% in sales-assisted channel compared to 2015’s monthly average
• Mortgage - increased online contribution from 7% in 2013 to 10% in 2014, and further to 19% as of Q3 2015
• Travel insurance – increased online booking volume and media ROI by 30% in 2014
• Deposit – worked with segment team, legal and compliance to enable a non face-to-face online account opening process to improve the customer experience in 2014

• Regional key account acquisition and development in consumer electronics, home appliances, education and government sectors, brands including Panasonic, ASUS, NUS, NTU, MSF, MND, CPF, etc
• Pitching, strategic planning and execution of full-fledged online and social media campaigns for key clients
• Managing a team of 4 to ensure smooth campaign delivery and clients’ KPIs are met
• Collaboration with overseas offices in regional account pitching and management
• Agency relationship management

• Key account management in banking, travel, media, government and education sectors, brands including Citibank, Singapore Flyer, MediaCorp, CPF, UniSIM, etc
• Identifying opportunities in growing revenue from existing clients
• Strategic Pay-Per-Click media campaign planning, execution and monitoring across Google AdWords, Yahoo, Microsoft and Baidu platforms
• Regional display media planning and buying into vertical sites
• Managing a team of 3 in ad operation